Philippe Blanquet-Prolhac Email and Phone Number
I have more than 20 years of extensive background in retail and brand management at an international level in companies with prestigious brand names : Nestlé, Petit Bateau (a 100% subsidiary of Group Rocher) and now CWF.I act as a pragmatic leader and outstanding team player, creating robust business strategies to translate vision into achievements and carry out transformation projects that allow a brand to accelerate its international business growth via an omnichannel distribution (in retail, wholesale, digital).I have got the expert knowledge of the different challenges of setting up a retail network in many territories (Europe, Middle East, Russia, Asia, US) and I am particularly proud of the successful launch in mainland China of nearly 50 stores in franchises and the presence on the best Chinese digital platforms.I pay close attention to the image and the values of a brand, this is why I bring all my contribution and my added value to the ambitions of a premium House, which has a heritage, which gives meaning to its community, and which can rely on its strong international appeal.The quote "Alone I go faster, together we go further" reflects perfectly my leadership and my team spirit acquired through the many strategic projects that I lead with the Executive Committee / Codir / Comex.Let's get to know each other and I will share my expertise in more detail with regard to your international challenges :✉ pblanquet71@gmail.com☏ +33 6 35 15 18 76I am interested in the following topics that make my skills highly transferable to many sectors:#international, #asia, #middleeast, #retaileurope, #retail, #wholesale, #franchise, #digital, #omnichannel, #omnicanal, #businessdevelopment, #customerexperience, #fashion, #fashionretail, #restauration, #foodretail, #sportretail, #luxe, #luxury, #leadership, #exportdirector, #internationaldirector
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Chief Commercial Officer (Cco)YellowkornerParis, Fr -
International DirectorCwf May 2021 - PresentVille De Paris, Île-De-France, FranceI oversee the development in Asia of premium-luxury kidswear brands under licence: Givenchy, Kenzo, Chloé, Michael Kors, Boss, Hugo, DKNY, Lanvin, Karl Lagerfeld, The Marc Jacobs, Sonia Rykiel, Timberland, Zadig & Voltaire, Billieblush, Carrément Beau.I lead commercial strategies on different networks (Retail, Wholesale, Franchises), I manage teams around action plans, I define budgets and monitor them, in order to accelerate the growth of CWF's brand portfolio in Asia, while respecting brand licenses:➥ Strengthen brand presence (China, Macao, Taiwan, Hong Kong, Korea, Japan, Singapore, Malaysia, Indonesia, Thailand, Australia, New Zealand)➥ Open a network of multibrand (Kids Around) and monobrand (Kenzo, Givenchy, Boss) concept stores.➥ Launches Boss and Kenzo Tmall accounts in China➥ Manages the commercial subsidiary in China (4 people dedicated to business) and in Australia (2 people)➥ Develop Asia P&L -
French Foreign Trade AdvisorLes Conseillers Du Commerce Extérieur De La France Sep 2018 - PresentParis Area, FranceFrench Foreign Trade Advisors (CCEs) voluntarily share their experience working for the development of France. They carry out concrete actions on a daily basis in partnership with public and private players who have a role in promoting and supporting the internationalisation of French companies.As a strong supporter of the influence of France internationally, I rise regularly as CCE to speak in higher education institutions/establishments to raise young people’s international awareness by relating my experiences and sharing my international know-how. -
Business Consultant2B5 Conseil & Management Apr 2020 - Apr 2021ParisI lead strategic consulting missions to provide practical business solutions that address client challenges and contribute to accelerating the achievement of the company's vision.I help companies of all sizes with their retail and digital development in Asia, particularly in China, based on my expertise in this region.I also advise french technologic start-ups in the early stages of their strategic positioning and the definition of their offer.
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Export Commercial Director (Asia, Emea, Russia, Usa) - T/O: €25M Wholesale = €100M RetailPetit Bateau Oct 2013 - Mar 2020Expert in international development, I lead omnichannel commercial strategies (Retail, Wholesale, Digital) in many territories and I use my experience on CODIR / COMEX issues to speed up deployment internationally (127 points of sale) :➥ Driving profitable sales growth (x2.5 and in Asia x4) to achieve P&L objectives➥ Redefining the export model to accelerate the Retail in franchises➥ Negotiating with high-level distributor partners➥ Opening of 74 new stores (2/3 of which in China)➥ Implementing an omnichannel strategy in China, Hong Kong and Singapore➥ Opening the new commercial subsidiary in Russia (1 own store, 3 franchises, e-commerce)➥ Strengthening the brand presence (Hong-Kong, Singapore, Korea, UAE, Qatar, Taiwan, Poland, Greece)➥ Managing a team of 3 Area Managers and 1 Russia subsidiary Director -
General Manager Of Northern Europe (Benelux, Uk, Scandinavia) - T/O = €28MPetit Bateau Oct 2010 - Sep 2013Bruxelles Et PériphérieDuring 3 years in expatriation in Brussels, taking over the management of the 2nd European subsidiary, I lead a recovery plan with multicultural and multidisciplinary teams to bring the different entities/P&L of the subsidiary back to financial stability :➥ Improving profitability/EBITDA by +2 points➥ Setting-up an omnichannel strategy (subsidiary T/O : Retail 75%; Wholesale 15%; Digital 10%)➥ Strengthening the retail network (3 openings, 9 closings, 2 transfers)➥ Rolling out the Retail Excellence program to upgrade the skills of the boutique teams➥ Launching 2 e-commerce sites in Belgium and in the UK➥ Incorporating principles of selectivity and risk assessment in the Wholesale Customers portfolio➥ Optimizing the multibrand network in Scandinavia via sales agents➥ Managing 18 people in two offices (Brussels and London) -
Export Area Manager (Emea, Scandinavia, Balkans) - T/O : €7M Wholesale = €28M RetailPetit Bateau Jul 2009 - Sep 2010Paris Et PériphérieResponsible for the brand implementation in 14 countries (including U.A.E., KSA, Lebanon, Kuwait, Greece, Croatia, Romania, Sweden, Denmark, Norway), by prospecting new markets and optimizing the portfolio of existing customers :➥ Doubling the distribution and the turnover of the area➥ Defining a new partner profile vs the market strategy (retail or wholesale)➥ Deploying a franchise network in the Middle East and in the Balkans➥ Launching a retail network in new countries (UAE, KSA, Kuwait, Romania, Greece)➥ Building-up a multibrands network in Scandinavia through sales agents -
International Marketing Manager (8 Subsidiaries / T/O= €150 M : Europe, Switzerland, Us, Japan)Petit Bateau Jul 2006 - Jun 2009Paris Et PériphérieResponsible for rolling out the promotional strategy within the 8 subsidiaries, for following-up their operational marketing projects, and for developing the Swiss market :➥ Coordinating action plans of the marketing teams in the subsidiaries➥ Conducting product & price studies in the USA and Japan➥ Setting up successfully a Retail network in Switzerland (own store, franchise, outlet, corners)➥ Managing 1 International Project Manager -
Operational Marketing Manager (Retail =€100M ; Wholesale = €25M ; Supermarkets = €25M)Petit Bateau Apr 2003 - Jun 2006Paris Et PériphérieIn charge of promotional activities and customer relations for all channels :➥ Increasing net margin of promotional offers by +10% thanks to the close monitoring of the ROI➥ Setting up a more exclusive loyalty program➥ Optimizing the customer database (x2 and better qualified)➥ Strengthening the leadership position among national labels in supermarket channel➥ Supervising 5 Marketing/CRM Project Managers and 2 Category managers -
International Brand ManagerNestlé France Jan 1999 - Mar 2003Paris Et PériphérieResponsible for the marketing strategy of Smarties brand and the range of children's chocolates (Galak, Merveilles du Monde, Nesquik) :➥ Relaunching successfully Smarties brand (+2 points of market share)➥ Coordinating the product innovation program & the communication platform at European level➥ Optimizing the promotional action plan (recipe, packaging, distribution, internet) -
Senior Trade Marketing ManagerNestle 1997 - 1999Paris Et PériphérieReporting to the Sales Department, I develop promotional policy and annual action plans by mass retailer, taking into account the expectations of each key account managers/retailer whilst ensuring overall consistency with the brand marketing strategy :➥ Developing close partnerships with major supermarket chains➥ Conducting studies and analyzes on the : market, product performance, competition, consumers➥ Coordinating the implementation of promotional actions by retailer
Philippe Blanquet-Prolhac Education Details
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Marketing
Frequently Asked Questions about Philippe Blanquet-Prolhac
What company does Philippe Blanquet-Prolhac work for?
Philippe Blanquet-Prolhac works for Yellowkorner
What is Philippe Blanquet-Prolhac's role at the current company?
Philippe Blanquet-Prolhac's current role is Chief Commercial Officer (CCO).
What schools did Philippe Blanquet-Prolhac attend?
Philippe Blanquet-Prolhac attended Groupe Ecole Supérieure De Commerce Et De Management, Iae Gustave Eiffel.
Who are Philippe Blanquet-Prolhac's colleagues?
Philippe Blanquet-Prolhac's colleagues are Paula Schür, Rh Rh, Armelle Sanséau, Mike Pirer, Haocheng Wu, Yannaty Kouyate, Camille Grenier.
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