Whether physical or digital, the packaging is at the heart of consumers daily experience, evolving in an environment saturated with signs.Consumers keep on switching from brand to brand, in their quest for meaningful brands to justify their choices, resulting in being constantly presented with ever more complex dilemmas. Retail Shelves Reality:- 45,000 SKUs on average in a hypermarket: the competition is exacerbated!- 8 out of 10 new products launches each year fails- 1… Show more Whether physical or digital, the packaging is at the heart of consumers daily experience, evolving in an environment saturated with signs.Consumers keep on switching from brand to brand, in their quest for meaningful brands to justify their choices, resulting in being constantly presented with ever more complex dilemmas. Retail Shelves Reality:- 45,000 SKUs on average in a hypermarket: the competition is exacerbated!- 8 out of 10 new products launches each year fails- 1 out of 4 products purchased is a private label productLast image vector at the time of purchase, the packaging must:- reinforce the overall personality and the values ​​of the brand- express the content value and positioning- convey images and emotions- communicate product benefits- optimize their performance in terms of rotations- provide quality information- respond to behavioural and sociological changesHolistic approach to Packaging Design:- Combine creative mind with industrial pragmatism, thus guaranteeing the relevance of the recommendation- Creation of powerful graphic concepts, easily adaptable beyond borders Show less

30 years of know-how in Packaging Design supported by high-level creative and technical skills, Diadem ensures brands consistency all over the world.The Company is part of Team Créatif Group www.team-creatif.com/fr, a major player in packaging design, making Diadem a unique player in Brand Graphic Services.

Since its creation in 2001, the agency is 100% dedicated to the building, DIY, gardening and decoration markets.An Agency that is different ... With both feet on the ground!An original experience: Brands at Work exclusively in the Building, DIY, Gardening and Decoration sectors, with knowledge of realities and challenges.

20 years in a Packaging Design Agency:Founder of the C'CAPITAL agency, located in Paris, Rennes and Bordeaux, 50 employees. Specialising in packaging design and visual identity. Voted best French Design Agency. Packaging creation for many major international brands and for most retail brands: Carrefour France and UAE, Leclerc, Système U, Intermarché…