Philippe Guilbert

Philippe Guilbert Email and Phone Number

Professional Standards Committee and Associations Executive Committee @ ESOMAR
Paris, FR
Philippe Guilbert's Location
Paris, Île-de-France, France, France
Philippe Guilbert's Contact Details

Philippe Guilbert work email

Philippe Guilbert personal email

n/a
About Philippe Guilbert

As a Data and Digital pioneer of market research, I act as an expert for professional organisations in France and abroad, helping to define and support best practice, innovation and quality.

Philippe Guilbert's Current Company Details
ESOMAR

Esomar

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Professional Standards Committee and Associations Executive Committee
Paris, FR
Website:
esomar.org
Employees:
213
Philippe Guilbert Work Experience Details
  • Esomar
    Professional Standards Committee And Associations Executive Committee
    Esomar
    Paris, Fr
  • Esomar
    Member Professional Standards Committee / Founding Member Associations Executive Committee
    Esomar Jun 2014 - Present
    Definition of the code of conduct and international guidelines for market research, opinion polls and analytics with the Professional Standards Committee of the ESOMAR organisation which brings together more than 40,000 Data, Research & Insights professionals around the world (+ 130 countries). Founding member of the Associations Executive Committee (SYNTEC Conseil representative) which supports national associations, particularly in the promotion of the Market Research industry and the application of international standards. Creation of the Country page with key information of the country members.
  • Syntec Conseil
    Research Expert
    Syntec Conseil Nov 2017 - Present
    Région De Paris, France
    Monitoring of international codes of conduct and regulations (ICC/ESOMAR code, GDPR, ePrivacy). Representation in international ESOMAR meetings. "Methods & Solutions" working group, awards and labels.
  • Wagram Consulting - Portage Salarial
    Market Research Consultant
    Wagram Consulting - Portage Salarial Jan 2019 - Sep 2022
    Région De Paris, France
    Consultancy missions for companies and research agencies to design, implement and optimise market research surveys and platforms, digitalise data collection and reporting, and enhance the value of the data.
  • Adetem - Association Nationale Des Professionnels Du Marketing
    Co-President Of The Retail Club
    Adetem - Association Nationale Des Professionnels Du Marketing Sep 2016 - Jan 2021
    The Retail Club is dedicated the discussion between marketers on Retail hot topics. All distribution issues - physical, digital, cross-channel, B to C, B to B - and all types of offers, products, services and solutions are addressed.
  • Toluna Corporate
    Managing Director France- Senior Vice President Quality
    Toluna Corporate Apr 2007 - Oct 2017
    Région De Paris, France
    Head of the France office (85 people) and Quality for the Toluna Group, world leader in online panels and real-time survey solutions. Reorganisation of Operations, GDPR compliance, methodology for automated Analytics & Insights solutions. Demonstration of the tool reliability with market trackers and brand analyses (articles in the French leading medias as LSA , Challenges...). Internal methodological trainings.
  • Bva
    Deputy Director General
    Bva Sep 2002 - Mar 2007
    Région De Boulogne-Billancourt, France
    Innovation & Development (R&D, reorganisation of production and prices, digitalization, methodological advice), management of the Data Processing team, sponsorship measurement by logo recognition, internal methodological trainings.
  • Csa (Institut D'Etudes)
    Scientific Director
    Csa (Institut D'Etudes) Apr 2000 - Sep 2002
    Région De Paris, France
    Methodological advice, R&D, Satisfaction/loyalty surveys, online surveys, advertising tests, pricing, new product development, internal methodological trainings.
  • Insights By Kantar
    Scientific Advisor
    Insights By Kantar Jun 1993 - Mar 2000
    Région De Paris, France
    Methodological advice on ad hoc studies and marketing products (brand, advertising test, concept test), creation of the first international access panel of Internet users, NetValue's web audience panel recruitment, advanced statistical analysis (mutivariate analysis, modelling, PLS regression, time series, conjoint analysis/trade-off), internal methodological training, internal audits (TV China) and external audits (single source / CESP).
  • Insee
    Statistician
    Insee Sep 1989 - May 1993
    Région De Paris, France
    Advanced statistical analysis (weighting algorithms, multivariate analysis, modelling) of European surveys in the French national statsitics office.

Philippe Guilbert Skills

Segmentation Communication Marketing Recherche Quantitative Market Research Comportement Du Consommateur Management Marketing Digital Recherche En Marketing Analytique Marketing Gestion De Projet Market Analysis Marketing Strategy Quantitative Research Consumer Behavior Marketing Communications Innovation Statistiques

Philippe Guilbert Education Details

Frequently Asked Questions about Philippe Guilbert

What company does Philippe Guilbert work for?

Philippe Guilbert works for Esomar

What is Philippe Guilbert's role at the current company?

Philippe Guilbert's current role is Professional Standards Committee and Associations Executive Committee.

What is Philippe Guilbert's email address?

Philippe Guilbert's email address is ph****@****una.com

What schools did Philippe Guilbert attend?

Philippe Guilbert attended Ensae Paristech, Excelia, Université Paris 1 Panthéon-Sorbonne.

What skills is Philippe Guilbert known for?

Philippe Guilbert has skills like Segmentation, Communication Marketing, Recherche Quantitative, Market Research, Comportement Du Consommateur, Management, Marketing Digital, Recherche En Marketing, Analytique, Marketing, Gestion De Projet, Market Analysis.

Who are Philippe Guilbert's colleagues?

Philippe Guilbert's colleagues are Maria Da Cruz, Nádia Santos Eio - Olavo Moniz - Ilha Do Sal, Kate Nelson, Xabier Palacio, Gabriela Kusters, Estefania Clavero, Akila Lakshan.

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