Philippe Leclercq Email & Phone Number

Brussels Area, Belgium

Bahrain

• Re-organize Marketing Department and recruit professional staff dedicated to top luxury brands like Maserati, Ferrari and Rolls-Royce.• Ensure best Marketing practices between all brands.• Prioritize Marketing efficiency between brands• Responsible for handling Competition analysis, Marketing Plans and Budgets, sales figures and results ensuring increased market share.• Strategically follow-up with the advertising agency in operations pertaining to launching campaigns, products, promotional activities, media plans, and advertising budget.• Handle entire spectrum of activities related to creating & editing advertising, promotional or event material, thereby handling the Advertising expenditures and annual total budget follow-up. • Devise and develop Corporate Identity and Graphic Guidelines within the organization ensuring improved functionalities.• Manage and monitor Event Management, customer relationship management, and relationship with Media & suppliers.• Accountable for conducting Motor shows, sponsoring events or fairs and participating in exhibitions. • Coordinate and work closely with the Management team, recommending effective marketing tools for improved revenue.• Planning of PR activities for BMW Motorrad in Bahrain and development of special marketing approach in line with low volumes (effective ideas with reduced budget).• Responsible for Used Cars with dedicated Marketing plan and activities across all brands (development of tactical campaigns, website presence, used cars showroom events, etc…)• Ensure constant communication with all Regional Offices based in Dubai• Attend Regional Marketing Meetings and deliver Marketing reports following events for top luxury brands.

Qatar

• Responsible for handling Competition analysis, Marketing Plans and Budgets, sales figures & results• Strategically follow-up with the advertising agency for launching campaigns, products, promotional activities, media plans, & advertising budget.• Handle entire spectrum of activities related to creating & editing advertising, promotional or event material, thereby handling the Advertising expenditures & annual total budget • Develop Corporate Identity and Graphic Guidelines within the organization ensuring improved functionalities.• Manage & monitor Event Management, customer relationship management, & relationship with Media & suppliers.• Responsible for handling deployment activities of CSI Nr 1 (Customer Satisfaction Index) for Mercedes-Benz as deployment Coordinator (Passenger Cars & Commercial Vehicles). • Also handle the process of updating Mercedes-Benz/Qatar Website update both in Arabic & English.• Accountable for conducting Motor shows, sponsoring events or fairs & exhibitions. • Coordinate and work closely with the Management team, recommending effective marketing tools for improved revenue.• AMG Project coordinator in order to develop the AMG image in Qatar with establishment of future dedicated AMG showroom & separate marketing campaigns.• Dedicated Marketing Plan for Commercial Vehicles (Heavy and Light) – Sales & Aftersales with adapted strategies towards corporate customers (larger & smaller).• Development of special tactical approach to commercial vehicles customers (adapted welcome packs, special campaigns, special events)• Close interaction with Sales Department in order to identify special needs and develop new marketing approach and tools for commercial vehicles.• Used cars Marketing Plan implementation in line with brand guidelines with separated annual budget.• Interaction between Sales & Used Cars Department to increase overall sales and raise Used Cars awareness (Used Cars CI Implementation, dedicated Showroom POSM, etc…)

Lebanon

• Administer all brands’ strategic planning operations, and manage Showrooms, events, catalogues and advertising material. • Coordinate the Salesmen and sub-agents in executing sales specific activities for the organization. • Responsible for developing and activating Renault Website both in French & English languages.• Strategically coordinate various departments viz., parts department, used cars, workshop, HR, accounting.• Responsible for being in direct contact with automobile giants such as Renault & Dacia – Paris, Dacia – Bucharest, BMW & Mini – Dubai, and Alfa Romeo – Torino. • Carryout competition analysis, and handle sales figures & results, sales prevision, stock management and monthly orders.• Manage all the Motor shows, sponsoring events or fairs and participation in exhibitions.• Responsible for developing the Cars price and cost breakdown per model for all brands.• Handle operations related to Financial Audits, preparation & presentation of financial reports.• Establish dedicated marketing planning and activities for Light Commercial Vehicles (Showroom presence, special activities sponsoring, maintaining solid partnerships with key companies and raise awareness, coaching of Light Commercial Vehicles Sales specialist, etc…• Support on the BMW Motorrad with development of adapted Marketing strategy in line with low volumes in order to raise brand & product awareness in Lebanon.

Master, Marketing

Ba, Business

Education record