2 product categories : pre-packed and deli counter2 brands : Tempé (pre-packed) & Maurer (deli counter)Analyse the export opportunities across major European countries (EU + United Kingdom + Switzerland)Set-up and implement a comprehensive sales strategy for market penetration by developing business with mainstream retailers in each country.Defined the sales strategies for the European zone.Identification of new potential distributors in each country including retailers, wholesalers and the foodservice channelsPriority markets identified : Belgium, Luxembourg, Spain, Italy, Germany and The United KingdomTargeted clients: Grocery retailers / Cash & Carry / Wholesalers / Foodservice / HoReCa

Free from products : free from added sugar & free from white flourProduct categories : biscuits, chocolate confectionery, chocolate spread and breakfast cereals.For a medium size French food company : analysed the export opportunities in European countries & Rest of the World.Set up and implement a comprehensive sales strategy for market penetration by developing business with mainstream retailers in each country like BIG (ex-Walmart) in Brazil.Priority markets identified: Brazil / China / SwitzerlandTargeted clients: Grocery retailers and Wholesalers and also distributors where neededAs part of my role I made contact with retailers with whom we had traded in the past to assess interest in the current range of products

For an American company specialised in bakeware & ingredients for baking at home (rainbow cake, cupcakes, etc …) : Analysed the export opportunities in different European countries.Set up and implement a comprehensive sales strategy for market penetration by developing business with key distributors (Italy) and mainstream retailers in each country (France, Belgium, Luxembourg)

For a London based Indian food company (basmati rice, ready meals, cooking sauces, snacks) : analysed the export opportunities in continental Europe. Set up and implement a comprehensive sales strategy for market penetration by developing business with key distributors (ethnic trade) and mainstream retailers in each country (Auchan, Carrefour Belgium, Metro, Promocash, Makro, Hanos)o Defined the sales strategy for the European zoneo Identification of new potential clients / retailers per countryo Priority markets identified : France / Belgium / Luxembourg / Netherlands / Germanyo Targeted clients : Cash & Carry + Foodservice + Mainstream retailers (World Food section)o Formulation of a new price list adapted to Continental European clients (net net prices or tarif taking into account overriders)

Recent projects include :For a food company (chocolate tablets, chocolate drops, etc ..): Analysed the Export opportunity for the EMEA. Set up and implement a strategy for market penetration by developing business with key distributors, agents and retailers in each country.o Defined the sales strategy for the EMEA zoneo Identification of new potential clients / retailers per countryo Priority markets identified : UK / Belgium / Germany / Scandinavia / Dubaïo Targeted clients : Cash & Carry + Foodservice clients: Makro / Bidvest / 3663 / Lekkerlando Recruitment of agents and distributors (when needed)o Formulation of recommendations for improving retail performance : new price list, new products, promotionFor a premium food company (jam & marmalade): Analysed the Export opportunity for the EMEA, USA and Japan. Set up and implement a strategy for market penetration by developing business with key distributors, agents and retailers in each country.For a dairy company (cheese) : Analyzed the opportunity for Export in Europe and developed a strategy for penetration (Countries – Market dynamics – Barriers to Entry - marketing and sales - Logistics - Products), including the identification of potential clients per countryFor a pasta producer : developed a marketing and sales strategy for the export (Countries – Route to market - Logistics - Potential clients - Products),

Analyzed the opportunity for Export in EMEA, USA and Asia. Set up & implement a strategy for penetration. Develop business with distributors, agents and retailers

Responsible for devising & implementing promotional campaigns for blue-chip companies (Shell) or their agencies

Developed profitable sales of confectionery and ice-cream products.

Formulated recommendations for improving retail performance : new products, services and promotions (shop & forecourt)