Michelin Editions, a joint-venture between the Media Participations and Michelin groups - Board of DirectorsDefine and implement a strategy, tactics, objectives to optimize the impact of travel contents , and strengthen the link with the Michelin brand - Manage a team of 20 people (publishing, marketing ...) and 120 international external writers- Manage KPI's (P&L, market share)- Lead team to maximize revenue opportunities from existing products and audiences. - Develop a catalog of 250 travel guides in French (Le Guide Vert Michelin), 400 in 6 languages - - Publish the print versions of Michelin restaurants guides- Oversee the writing, updating process, and the rating of all points of interest (Michelin travel stars)- Identify, prioritize and implement new product and revenue offers that add value for target audiences and marketing clients - Lead the Travel contents curation and the Air France digital and print magazine ENVOLS in association with Reworld Media- Develop partnerships with national or regional tourism administrations in countries(France, United States, Japan, Italy, Germany...) to realize Michelin bespoke publications- Ambassador and international spokesperson for Michelin travel guides