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Vice President Marketing / VP Business Development / Global Marketing Expert - EMEA, APAC, NA & Emerging Markets- 15+ years of VP/Director-level experience in marketing and business development in the high-tech industry in both developed and emerging markets, incl. experience working for high potential start-ups- Broad Enterprise Software experience, incl Business Intelligence, Entreprise Performance Management, Planning Solutions, CRM, Security, Cloud Computing, SaaS- Build Solution messages focused on customer benefits and develop/execute award-winning marketing programs, which have generated fast results and have contributed to multi-million $ revenues- Dual experience working both for high potential challengers (Arbor Software, Sybase) and for large market-leading companies (Hyperion, Oracle and McAfee)- Effective change driver; have supported 4 global mergers/acquisitions, 2 major projects driving effectiveness in siloed organizations and 2 company-wide rebranding projects- Hold Masters Degree in Computer Hardware and Software/Systems Architecture and have completed numerous in-house trainings on management/leadership- To date have led/engaged/integrated staffs and teams of 30 to 65- ‘Hands-on’ business leaderCore Areas of Expertise:Product & Solution Marketing: Customer Community Building • Customer Success Programs • Go-to-Market Strategy • Market & Competitor Analysis • Market Intelligence • Messaging & PositioningChannel Marketing Programs: Business Alliances • Channel Programs (Distributors/Resellers/VAR’s) • Competitive Displacement Strategies • Strategic PartnershipsDemand Generation & Pipeline Acceleration: Demand Centers • Digital Marketing Programs • Integrated Campaigns • Marketing Automation • Telemarketing/Telesales Programs • Territory Account Planning Programs
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Chief Marketing OfficerApriori Technologies Jan 2022 - PresentConcord, Ma, Us -
Non Executive DirectorAlez Pc Sep 2013 - Present
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Chief Marketing Officer | Divisional Vp Global MarketingPtc Jan 2019 - Jan 2022Boston, Massachusetts, UsTransform Marketing to become digital centric and multi-channel and deliver the best experience in a SaaS environment. Lead, further build and evolve all Product Positioning, Field Marketing, Creative Production, Demand Generation and Marketing Operations globally. Develop innovative customer Account-based programs and create dedicated teams focused on SaaS solutions . Introduce advanced market segmentation models. Revamp Product Marketing into Portfolio Marketing. -
Vp Global MarketingEsko Jan 2015 - Jan 2019Ghent, Flemish Region, Be -
Vice President Global Field Marketing & Inside SalesSdl Plc Dec 2013 - Dec 2014Maidenhead, Berkshire, Gb -
Interim Vice President MarketingEleius May 2013 - Dec 2013• Provide marketing strategy consulting and project management services to small and mid-size companies• Develop go-to-market strategies to grow brand visibility and revenue • Define channel marketing programs• Integrate and Automate marketing campaigns• Define marketing mix and company offerings aligned with customer/market needs• Advise on marketing messages and initiatives for product-lines (e.g. digital marketing, events)• Track business opportunities created and ROI• Collaborate with a creative team on marketing campaigns
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Vice President Marketing - EmeaMcafee 2009 - 2013San Jose, California, UsSolutions: Security • Served as Vice President Marketing / Vice President Field Marketing • Oversaw all demand generation marketing activities in 5 major market segments (Enterprise, Commercial, SMB, SOHO and Consumer)• Developed/executed marketing plans to support EMEA revenue growth with a primary focus on solution selling• Developed marketing messages on business values for customers and messages to address the channel on programs and products• Initiated channel marketing programs leveraging marketing development funds, profitability stacks, rebates and rewards• Defined go-to-market strategies based on EMEA trends and industry data • Defined right marketing mix per market segment to maximize the ROI• Developed the brand driving consistency and integration between SEO, online advertising, PR, social media and demand generation• Briefed the EMEA Analyst community on a regular basis -
Vice President, Emea Business DevelopmentOracle 2007 - 2009Austin, Texas, UsSolutions: Oracle Applications• Developed/drove go-to-market strategies to achieve revenue growth in core businesses• Developed marketing, channel and sales messages for each application business unit• Promoted messages internally through sales and channel training• Managed a central repository to facilitate access to go-to-market sales kits• Defined integrated messages to be leveraged by the marketing lead generation and telemarketing/telesales teams and the alliance & channel partners• Drove/managed pipeline creation for each Business Unit and developed new business • Enhanced alliance coverage to increase revenue and market penetration• Ran Q&A and presentation during customer round tables and events• Cooperated with Product Management team of the Business Units• Trained/supported the EMEA Application Sales Team -
Vp Global Field Marketing, Then Vp Marketing EmeaOracle 2001 - 2009Austin, Texas, UsSolutions: Enterprise Performance Management platform• Served as VP Global Field Marketing (2001-2005), where directed field marketing activities in the Americas, EMEA and the APAC region, to incl. budget oversight and supervised 65 staff• Subsequently served as VP Marketing EMEA (2005-2007), which involved driving revenue growth through innovating Marketing programs and supervising 35 Marketers (incl. Regional Marketing Directors and Product Marketing Managers)• Developed global marketing and go-to-market plans by product/channel/vertical market• Aligned marketing priorities to corporate strategic goals • Defined product strategies, positioning and roadmaps related to specificities (Business Objects, Cartesis and SAP)• Defined the right marketing mix to support sales model• Defined standardized marketing KPIs (4 quarters visibility on revenue pipeline)
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Marketing Director, Southern EuropeOracle 1998 - 2001Austin, Texas, Us• Directed marketing activities in Southern Europe to support revenue growth and supervised 10 direct reports (incl. Telemarketing and Direct Response Reps)• Developed/oversaw execution of marketing and lead generation programs in 4 countries (France, Italy, Spain & Portugal)• Managed marketing communication (awareness & PR) to raise Hyperion awareness• Drove market and competitive analysis
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Product Marketing Manager, Emea / Director Of MarketingSybase 1993 - 1998Solutions: Database, Middleware & Connectivity products• Fast-tracked to assuming role of Product Marketing Manager, EMEA in 1994 • Promoted to the role of Director of Marketing in 1996, where oversaw marketing operations and supervised 10 direct reports • Defined/developed marketing and go-to-market plans and drove activities to support market penetration and revenue growth• Managed Demand Generation Programs and supported major sales cycles• Ran market & competitive analysis, product marketing, communication (awareness & PR)• Worked closely with Country Managing Directors and Sales Directors• Developed sales tools • Trained/supported the sales force to drive successful and short sales cycles
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Project ManagerSligo (Now Atos) 1989 - 199395877 Bezons, Fr• Defined/built/deployed applications and systems to handle specific customer needs (Customer Management, Sales and Marketing, Manufacturing)• Built Software applications for real time systems
Philippe Adam Skills
Philippe Adam Education Details
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InstnEngineer In Information Systems Architecture & Hardware Design
Frequently Asked Questions about Philippe Adam
What company does Philippe Adam work for?
Philippe Adam works for Apriori Technologies
What is Philippe Adam's role at the current company?
Philippe Adam's current role is CMO at aPriori.
What is Philippe Adam's email address?
Philippe Adam's email address is ph****@****fee.com
What is Philippe Adam's direct phone number?
Philippe Adam's direct phone number is +32921*****
What schools did Philippe Adam attend?
Philippe Adam attended Instn.
What skills is Philippe Adam known for?
Philippe Adam has skills like Go To Market Strategy, Business Development, Strategic Partnerships, Enterprise Software, Saas, Lead Generation, Demand Generation, Product Marketing, Management, Marketing, Solution Selling, Business Alliances.
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