Philippe Armand Email and Phone Number
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CEO, experienced business leader with strong international, intrapreneurial experience in Business management, growth, Marketing, Digital, eCommerce, Data, V2X, team development across a variety of industries. Philippe has enjoyed as much the industrial companies with transformations/evolutions of established business models as new-tech /new-biz that need to be invented from scratch. Triple profile, with business, people and tech acumen. Ability to navigate with serenity in ambiguous and complex environments. Philippe has worked with diverse customers and partners such as Carrefour, Walmart, Facebook, Google, Salesforce, Amazon, AliBaba and marketplaces, Norauto, TireRack, Ogilvy, Mercedes, Porsche, HERE, Mapbox, Arcadis, Departments of Transportation; not directly with Tesla, BYD yet. Philippe has a track record of scaling performance in new frontiers: geographies, brands, business models, future-proof transformations. He's plug & play across many industries: in B2C (at Nestlé in high-growth and in mature countries; at Michelin's tire business where our market share was facing intense commoditization), in B2B (in FMCG, in the tire category of Michelin and its data business), in B2G & B2B2G (Michelin Mobility Intelligence initially did most of its revenue growth in these channels). Philippe was fortunate to live in France, Belgium, Mexico, Japan, India, Algeria, Switzerland, France. He's centered on creating trust-based, considerate, and compassionate corporate environments to maximize employee engagement. He's conducted people turn-arounds, integrated M&A acquisitions (no LBO yet), led build-up of companies. He's orchestrated complex ecosystems including VC moves, suppliers, distribution alliances. Clarity of intent fosters collaboration and empowers people, enabling more effective and fruitful teams. As a leader what he likes best is developing organizations to meet the current and future market challenges, reinventing what needs to be, encouraging a balanced risk-taking mindset among the teams he oversees. Passionate about end users, innovation and growth, he makes space or pivot corporations for new ventures, delivering with the teams. Philippe follows a purpose.Successful experiences include: People & business turnaround, Organization set up, Subsidiary set up, Route to Market set up - M&A integration - Reach break-even - Business growth, eCommerce, Business model launch - Product & brand launches, end-to-end media campaigns, market share capture - Digital transformation & change management - VC, Strategic partnerships, open Innovation.
Emlyon Venture Labs
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Startup MentorEmlyon Venture Labs Nov 2024 - PresentÉcully, Auvergne-Rhône-Alpes, Fr -
Visiting Lecturer On Digital TransformationEmlyon Business School Sep 2023 - Dec 2024Lyon, Auvergne-Rhône-Alpes, FrTeaching "Digital Transformation & New Management" and learning from the students! -
Ceo Michelin Mobility IntelligenceMichelin Aug 2022 - Nov 2024Clermont-Ferrand, Auvergne-Rhône-Alpes, FrWe are Michelin's data company. Our mission is to put data at the service of "a better way forward". - We make roads safer. We provide consulting services and SaaS that help save lives, to administrations, fleets, OEMsFor this our 150-people team processes 1.6 billion kilometers of driving data everyday, with Artificial Intelligence (machine learning). - With our Better Roads offer, we assess road surface conditions and roadside assets (Computer Vision)- Truckfly is the truck driver's #1 recommendation and job board community in Europe. Michelin group's 2nd largest online touchpoint. - Michelin Mobility Data Platform monetizes the Michelin group's data outside, including alternative data to financial institutions, banks, funds as well as enablers for CO2/Greenhouse gas prevention. - Lead the Truckfly business: mobile app, “TripAdvisor & LinkedIn” of truck drivers. Achieved 1M downloads. 140% CAGRThree simple strategic axis:- Drive business turnaround: scale a tech and distinctive capability gem into a self-sustaining business. Focus for impact. - People turnaround.- Ecosystem: M&A integration (RoadBotics Inc, acquired July 2022), VC and partnerships for sourcing (eg: Mapbox, Arity), for go to market (eg: Engineering firms), for R&D (eg: Massachusetts Institute of Technology, Carnegie Mellon University) -
Ceo, Roadbotics By Michelin (Integrated)Michelin Jul 2022 - Apr 2024Clermont-Ferrand, Auvergne-Rhône-Alpes, FrVisualize and analyze your entire road network. RoadBotics by Michelin delivers an automated, interactive road assessment platform with a simple data collection process and easy-to-understand ratings.Acquired July 2022, fully integrated into Michelin Mobility Intelligence. -
Global Consumer Experience Marketing DirectorMichelin Mar 2021 - Sep 2022Clermont-Ferrand, Auvergne-Rhône-Alpes, FrMichelin, world's #1 tire manufacturer and loved brand, wanted to reinvent its consumer marketing in a category that is facing commoditization and cost inflation. Governance: centralized. - Successfully deployed "Share of Mobility", our new, transformative B2C marketing strategy. - Started from a new consumer segmentation across all of Michelin consumer business lines.- Created the "Michelin Better Motion" full-funnel consumer program for relationships across a lifetime. - Leveraging consumer data to create demonstrated value offline and online (cost avoidance, conversion, upsell and cross-sell), - Introduced much-needed priorization, marketing spend efficiency and ROI governance. - Global budget owner and allocator for media and engagement funding across regions (100s of M€). Including country choices for investment in the Motion for Life TV & digital campaign, our "Online Media for Sales" spends, our Buy-Now Button program (>2 million leads/y) and more. Built a new team of 13 seasoned professionals including Insights, Acquisition & Lead generation, Retention & Loyalty, Content, Digital & Social Experience, Performance management, Consumer data.Federated a network of marketing, technology, consumer care leaders globally. -
Global Eretail & Digital Leader, Online & Offline Conversion, Automotive Global BrandsMichelin Sep 2018 - Mar 2021Clermont-Ferrand, Auvergne-Rhône-Alpes, FrIn a context of strong commoditization, eRetail sales channel has grown massively and become Michelin's #3 "country" in value, ranking above the French market, during this tenure. €1.5Bn direct revenues. In our industry too, eRetail / eCommerce is a strategic influence channel (80% of consumer search online before buying and 95% of traffic takes place at eRetailers and marketplaces such as Norauto, TireRack, Amazon, Mercadolibre, Euromaster, Allopneus, Blackcircles...).Built brand preference online to convert online & offline. Lead generation at scale, eRetail execution excellence, category management, joint business plans with distributors, driving share of consideration and conversion. Job creation, built a team from scratch. -
Board ObserverNexar Inc. Jul 2023 - Jul 2024Tel Aviv-Yafo, Tel Aviv, Il -
Non Executive Board MemberSafecube Jul 2022 - Oct 2022Lyon, FrBoard member for the last few months of the company, accompanying divestment and judicial liquidation. -
Global Digital Marketing Director (Cdo / Cdmo)Nestlé Waters Dec 2014 - May 2018Paris, Issy-Les-Moulineaux, Fr€8B, 33 000 employees, 41 countries, 52 brands including PERRIER, S.PELLEGRINO, NESTLE PURE LIFE, VITTEL... World category leader at the time. - Apart from a few campaigns for our major brands and some projects in the USA, there was no digital coordination at Nestlé Waters, no teams and no central leadership. The ambition was to become #1 online too. - Supported by the Board I created the function, a central team, offshore functions and the matrix organization needed (35 leaders around the world) to build brands online and accelerate the growth of the strategic eCommerce sales channel. - Overhauled the online presence: 100 websites (14-people internal agency); SEO & paid search. Product eContent. Digital asset management. Real-time business analytics. - 50% of media spend transferred online to match consumer behaviors (125M€ our of a 250M€ consumer communication budget). About 35 online media campaigns per year, increasingly personalized (data, DMP, CRM, segmentation). Best practices identified and cross-fertilized.Results:- eCommerce growth: +30% CAGR, 1/4 of total company growth.- €800M Direct to Consumer D2C business (USA, China, Middle-East…).- Initiated open innovation: marketing & industrial venture for a bio-degradable IOT connected bottle to replace plastic, new sustainable business model. -
Digital & Ecommerce Director For EmenaNestle S.A. Sep 2013 - Nov 2014Vevey, Ch- The company had a vision but many countries, brands did not know where to start, what to focus on, what business results to expect. - Strategic and operational consulting role for 69 countries under the leadership of Zone Europe Middle-East North Africa EVP. Coordination with Communication Directors, eCommerce directors and IT services in the countries.- Built and rolled-out the 1st Group eBusiness Roadmap (Digital, eCommerce, Technology). Identified and ensured adoption of best practices. Trained 5000 employees and agencies through an extensive program for mindset change, operational capability-building, business impact. -
Digital Projects ManagerNestle S.A. May 2013 - Aug 2013Vevey, Ch- NESCAFE Really Friends campaign (continuation of Digital Acceleration Team project). -- Rejuvenation campaign on TV, YouTube, Facebook. Resulted very successful, increasing consideration and purchase intent in the target group. - Won 23 prizes including a Cannes Lion and a Phénix d'Or. -
Digital Acceleration Team At Global HqNestle S.A. Sep 2012 - Apr 2013Vevey, Ch€85B, 330 000 employees- Following a major worldwide communication crisis the company created an 8-months special program for talents to then become Digital & eCommerce leaders in the markets. A mix of trainings, strategic projects and operational responsibilities. This was my pivot.- Managed the Google partnership on Search. Created and rolled out global SEO guidelines for 2000 brands. Conducted online media planning, including adwords and campaign optimization for SPECIAL T. - Responsible for online campaigns on Crisis and Recalls for Corporate Communications. Nestlé specialist on Wikipedia. - Digital consultant for NESCAFE France major campaign. Special focus on Facebook and earned media, YouTube. -
Country Business Manager, AlgeriaCereal Partners Worldwide (Nestlé - General Mills Jv) Aug 2009 - Sep 2012Prilly-Malley, Ch€5M, 6 team members (local & cross-border) + shared services- We had a historical imports agent for Cereals but needed to accelerate sizably to capture the market opportunity and deliver profitability. We decided to create our own subsidiary from scratch. - I had full P&L responsibility for the category, reporting to the Cereal Partners Worldwide manager for Maghreb, dotted line to the Country Manager for all businesses.- I created a working business unit: from debt recovery, agent termination, company set up, to the imports of the first containers, route to market, talent recruitment, to the airing of successful media campaigns (TV, radio, print). - Fully relaunched 7 brands (eg: NESQUIK, CHOCAPIC, LION) and a popularly priced product range (failure). - We multiplied the business size by x4 in 3 years, profitability delivered. -
Brand Manager, Chilled Dairy & Uht MilksNestle India Ltd Aug 2007 - Aug 2009Vevey, Ch€600M + shared services- It was urgent to bring the business back to profit or shut it down. We were market challengers compared to government cooperatives and Danone was rumored to enter the market soon. - We had 7 brands of yogurts with a sensitive operating model (cold chain) and premium UHT milks. The business model was low-margin, high-volume and ROI-focused.- I premiumized our portfolio launching 2 new brands (India’s 1st probiotic yogurt and 1st milk for cholesterol management).- I redesigned the route to market to meet consumer & customer needs while generating substantial savings. Customers were distributors, traditional and modern trade.- As a consequence we reached profitability break-even. -
Area Sales Manager, Tamil Nadu West (Marketing & Sales Expat Program)Nestle India Ltd Jun 2006 - Jul 2007Vevey, Ch€12M sales, 14 direct reports, 40+ distributors, 150 of their employees. Territory the size of Belgium, 14M inhabitants.- As part of a graduate program I was trusted with a large sales territory. Objective #1 was growth, we achieved 15% CAGR.- Objective #2 was to expand the distribution to rural areas, especially for coffee (NESCAFÉ, NESCAFÉ SUNRISE) and overtake the strongest competitor, BRU (Unilever). Subdistributors, caravans. -
Imst Trainee (Idp)Nestle 2006 - 2006Vevey, ChThe International Marketing and Sales Training (renamed International Development Program) was Nestlé's graduate program with the purpose to identify and train the international business leaders of tomorrow. "The IMST programme is tailored to the abilities and experience of each candidate. However, in general the programme begins with a 2-4month orientation at our International Headquarters in Vevey.Once this familiarisation phase is over, the expatriate training period abroad begins. Once on assignment, the fast-paced IMST programme really gets under way. The intensive in-market programme is designed to help you to get to know all the various departments that will contribute to your success in Marketing or Sales.Once you have successfully completed the IMST programme, many opportunities are open to you. Like our other international assigned employees, you’ll be asked to make a long-term commitment to carry out a series of 3 to 5 year assignments abroad, moving from one country to another. Like them, you will have the opportunity to work in many parts of the world, especially in emerging markets." -
Business Assistant To The Director Of Strategy & Development (Internship)Fromageries Bel Jan 2005 - Mar 2005Suresnes, Île-De-France, Fr-Involved in daily business. -Investment analysis, business plans.-Study on the opportunity to produce private labels for retailers. -
Assistant Brand Manager. Americas & Asia Zones (Internship)Guerlain Mar 2003 - Aug 2003Paris, Fr-Coordination of subsidiaries' marketing plans across the Americas and Asia. -Organization of local promotions. Challenge of market sales forecasts. -Contributed to the launch of new women’s fragrance L’INSTANT. -
Mergers And Acquisitions Analyst (Internship)Lcf Rothschild Sep 2002 - Feb 2003Genève , ChStrategic analysis. Target or acquiring company screening. Valuation. Business plans. Contributed to deals, including on listed companies. -
Internal Control. Mission On Front Office &Back Office Reconciliation (Internship)Abn Amro Aug 2001 - Aug 2001Amsterdam, Nl
Philippe Armand Skills
Philippe Armand Education Details
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Hec ParisHec Entrepreneurs -
Centrale LilleOrganizations Management -
Lycée Privé Sainte GenevièveChemistry -
Lycee Franco-Japonais De Tokyo (Lfjt - Japan)High School
Frequently Asked Questions about Philippe Armand
What company does Philippe Armand work for?
Philippe Armand works for Emlyon Venture Labs
What is Philippe Armand's role at the current company?
Philippe Armand's current role is CEO | Board member | People, Business, Tech & Innovation | Growth & structure | ex-Nestlé, ex-Michelin.
What is Philippe Armand's email address?
Philippe Armand's email address is ph****@****ail.com
What is Philippe Armand's direct phone number?
Philippe Armand's direct phone number is 01 60 53 *****
What schools did Philippe Armand attend?
Philippe Armand attended Hec Paris, Centrale Lille, Lycée Privé Sainte Geneviève, Lycee Franco-Japonais De Tokyo (Lfjt - Japan).
What skills is Philippe Armand known for?
Philippe Armand has skills like Digital Marketing, Customer Insight, Fmcg, Management, Cross Functional Team Leadership, Marketing, E Commerce, Brand Management, Product Marketing, Leadership, Integrated Marketing, Digital Communication.
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