Author of “The Vincent Motorcycles | The Untold Story since 1946”, a book which was awarded “Best Motorcycles Book of All Time” by the BookAuthority, joining the short list of 93 books already distinguished in the past. (ISBN 1845849027)

Business Development for Stationary and Off-Highway Fuel Cells products.

I founded PGM & VHM Consulting, LLC to provide my 35+ year of Power Generation expertise, particularly international markets and market segmentation, broadly from Consumer products to the most complex systems used in prime power applications or standby (e.g. for data centers) with diesel and natural gas power systems. For the last 5 years, I also gathered a broad knowledge of emerging technologies including battery energy storage and fuel cells.

Charged with Power Systems’ business transition to clean energies with the right technologies and partners at market readiness. Led global multifunctional teams in strategic process and projects with focus on Battery Energy Storage and Fuel Cells.  Led focused cross-functional team to develop Power Systems’ strategy:o Identified and ranked the available technologies for BESS (LFP, NMC and alternative chemistries), Fuel Cells (SOFC and PEM), and map related industries.o Assessed benefits and identified pioneer segments and customers.o Ranked and prioritized opportunities to maximize reward/risk ratio through partnership and M&A. o Supported corporate M&A to develop business cases and presentations to M&A council. o Led pricing transformation for North America Market based on data acquisition, resulting in significant improvement for gross margin ($ and %), win/loss ratio, and stakeholders’ satisfaction.o Led and developed innovative market segmentation enabling strong differentiated strategies maximizing growth and profitability in targeted segments, including:• The regional impact of micro-OEMs and Chinese exports, developing tactics to maintain market leadership for the International Diesel portfolio.• Partnered with Power System sales and marketing teams to develop strategy for datacenters (edge, colocation and hyperscale) finalizing tactics, product portfolio and assessment of future impact of fuel cells in the datacenter architecture. Led the development of a statistical and regression model to highlight the correlation of the Power Systems business with relevant economic indicators for business forecasting purpose. Developed the strategic process and inputs for M&As in coordination with the leadership team.  Developed 2025 strategic plan through coordination of global and regional leadership teams.  Led and developed the strategy for the India Power Generation business – to be implemented.

Led strategy projects across the Power Group (power generation and engines) to innovate products and mitigate business risk from technology advances and market disruptions related to the emergence of clean technologies. Reported to Group President. Led the strategy work for Renewables and Energy Storage from ground zero to identify the risks and opportunities for each technology (solar, wind, storage, electrification) and their impact on each market segment, making recommendations for priorities and strategic choices:o For power generation systems: grid-connected and remote microgrids, both for Diesel and gas product portfolio.o For off-highway applications, due to the emergence of on-highway hybrid, electric and LNG powertrains: delivered recommendations for applications and technology focus. Directly supported a consulting firm in an 8-month deep-dive project, leading to:o The restructure and consolidation of Power Systems business into one global entity with functional organization.o The identification and prioritization of focus for critical industry segments, including datacenter, mining and residential.  Launched Global Scorecard to transform sales organization culture to focus on distribution performance and capabilities to balance regional performance and achieve global excellence. Partnered with EMEA and Latin America Power Systems leadership teams to develop Go-To-Market strategy.

Led stationary energy storage and hybrid powertrain technologies and M&A confidential projects under NDA. This position was accepted after the merger and reorganization of the Power Generation and High Horsepower Engines businesses.  Delivered a comprehensive project for Battery Energy Storage and Microgrids opportunities, including SWOT, value chain analysis, technology and partner choices, and recommendation for organization changes and investments. Developed an innovative assets valuation method that was approved by finance and client, resulting in an unexpected premium of $XXM profit over the book assets before spin-off.

Held 4 consecutive and expanded marketing roles, including product planning & management, program management, marcomm, and market research for Consumer, Industrial, Mission Critical and Prime Power (gas and diesel), a product portfolio worth of $2.5B. Led successful transition from an engineering-focused organization to a genuine market-focus, through segmentation and differentiation of value propositions, with cultural change. Developed and implemented segments strategies that exceeded business expectations, particularly in delivering growth in new segments while the overall business was declining.  Developed and implemented a team mindset that focused not only on customer needs, but also on competition performance, to shift a mindset that was excessively inward focused. Delivered significant cost reductions that yielded a $20M cost avoidance and margin improvement. Contributed to Cummins EMEA (Kent site) turnaround and growth from $100M to $700M in just 5 years.

See contribution aggregated in last role

See contribution aggregated in last role

See contribution aggregated in last role

Latest position in the companyGrew successively in multiple roles with expended responsibilities. This includes 3 leading positions between 1998 and 2003 covering product development responsibilities for all gasoline, gas, and diesel product portfolios.  Championed by President of company to lead complete overhaul of the Portable product portfolio that enabled SDMO to increase sales from 10,000 to 100,000 units per year in a 10-year lapse:o Delivered complete 4Ps strategy to enable SDMO to take leadership in France and key countries in Europe.o Delivered leading product portfolio (new frame design, accessories line up, new silent models, new diesel models, addition of trash pumps products…).o Co-led negotiations with key suppliers (B&S, Honda, Yanmar, Mecc-Alte….). Led the development of the “Generation 2000” and “International Spec” (1998 - 2002) enabling competitive edge against leader FG Wilson, increasing sales from 3,000 to 35,000 diesel generators within 5 years:o Revamped product portfolio to achieve cost objectives and compliance to multiple codes and voltage around the world.o Led the negotiations and introduction of new engine suppliers: Mitsubishi Heavy Industries, Deutz AG, John Deere and Volvo Penta AB supporting cost reductions.  Spearheaded the successful transition to digital marketing to support distribution with pioneering tools such as the distributor portal, quoting tools, sizing tools.