As the marketing director at inwink, I am responsible for coordinating the marketing department, positioning, brand awareness, communication, acquisition, and creating value-added content.inwink is a white-label event platform, suitable for in-person, virtual, or hybrid events. It allows customization of the experience with specific branding and offers comprehensive features for website creation, registration management, ticketing, communication, and engagement between participants and exhibitors.The platform also enables extending the event experience throughout the year by creating a community space.

I planned, created, and delivered strategic content that met participant expectations.I collaborated with internal teams to realize each partner's vision through effective content strategies.

As the Director of the Digital Benchmark event, my responsibilities included developing EBG content by establishing strong relationships with participants, speakers, and partners.I was also responsible for organizing events, managing participant relations, integrating partners, coordinating activities and programs, and overseeing the main deliverable, the "Yearbook."

➩Mission : Curating content on Social TV and second screen, writing and publishing articles and related news

➩Missions : Developing and deploying a Cloud Computing Software offer and managing the marketing department➩Product Marketing- Feasibility tests for the launch of new software : following up business requirements, practices and user feedback and relaying insights- Product design (Technical and Functional Specifications, wireframing)➩Operational Marketing- Sales Enablement : creating content (product sheet, sales pitches, sales kit, videos)- Web Marketing : creating and monitoring email marketing campaigns, redesigning website, SEO- Visual identity : creating corporate identity and logo design firm- Managing service providers

➩Missions : Accompany clients of the IT sector (IBM, Infor, Oracle, Sage, Aspaway, EMC, Generix, Orange OBS ...) in their marketing needs➩Strategic Marketing- Marketing Planning : defining the strategy and the objectives, implementing online and offline actions- Market analysis : qualitative and quantitative, generating reports➩Operational Marketing- Managing traffic acquisition and lead generation campaigns- Sales Enablement (white papers, case studies and customer success stories, market analysis, product descriptions, sales pitches, sales kit)- Organisation and animation of events- Web Marketing (creating and redesigning websites, SEO optimization)➩Social Media Optimization- Developing a new service and training offer “Digital B2B”- Community Management ➩Channel Management & Social Selling- Creation of ecosystems of partners for IBM (more than 60 ISVs, IT Services company and constructors)- Animating and following-up several IT ecosystems (HR, Health, CRM, Finance)

➩Missions : Assistant to Marketing Director conducting several market studies➩Strategic Marketing- Qualitative and quantitative market studies on the use of high-tech by SMEs in France- Developing a Marketing and Communication Plan➩Web Marketing- Writing and posting articles and various information- Competitive Intelligence on Enterprise System Management Software- Submitting to business directories, catalogues

➩Mission : Managing a group of field interviewers on an International Trade Fair dedicated to Technology- Creating a survey (Fr/Eng) for lead generation- Selecting and Training interviewers

➩Mission : Managing the customer relationship by phone- Following-up, editing and advising customers - Working in the Customer Retention service in order to reduce customers defections and churn

➩Mission : Assisting the Sales Division- Direct selling B2B websites- Developing an employee incentive program- Creating sales report, leading follow-up meetings