Terabee designs and builds people counting sensors providing occupancy and foot traffic data to optimize energy efficiency, space utilization and facility services in the built environment.

I started a consulting company to deliver marketing insights to smaller firms facing growth challenges. For a key client, I delivered a new business strategy through market and competitor analysis, repositioning the company in the medical sector. I have learned about small business challenges: managing for cash flow, driving value throughout the customer journey, and keeping focus on business priorities when resources are limited.

I coached a small team of product managers responsible for global product management and strategy of a $300M medical bed portfolio.I led a complete renewal of Hill-Rom’s core hospital bed product line outside of North America, generating 11% average annual revenue growth and improving category margins by 430 basis points. I worked with R&D, marketing, sales, manufacturing, Quality and Regulatory across multiple geopgraphies to develop and launch the Hill-Rom 900 bed platform and the Centuris bed platform, the latter targeting developing markets. - I set R&D requirements by building a deep understanding of customer needs and a corresponding value proposition through extensive Voice of Customer activity- I developed with R&D a product development roadmap with 6 major feature introductions executed from 2010 to 2018, culminating in the launch of the Accella ICU bed in 2018. This product introduced enhanced UX capabilities for its class of product, winning Hill-Rom's innovation award.- I coordinated with marketing the development and execution of all promotional collateral material and launches

I was responsible for the marketing organization & processes for Europe, managing a team of 9 marketing managers in 5 countries.I helped build the Hill-Rom Europe organisation by streamlining and coordinating Hill-Rom’s disparate country-level marketing processes and roles, including product launches, website management, branding, pricing/discount management, competitor intelligence, and major exhibitions.

I developed a strategy for the European nursing home and rehabilitation markets involving product development, marketing, communications, and distribution.

I set up and managed the marketing teams in France and Italy with 7 direct reports. In Italy I helped grow the capital sales business by 38% by coaching new marketing managers on planning, budgeting, and key marketing actions such as product launches, customer events, trade shows and exhibitions. I also taught myself Italian to better communicate with the broader Italian team, helping to foster a highly collaborative work environment.In France, I built a strong team spirit between the marketing and sales teams by implementing effective support actions to the sales project funnel, including promotional events, congresses & exhibitions, internal trainings, and team building activities.

I managed Hill-Rom’s key hospital bed platform, the Evolution bed, with revenues of $30M.I grew sales by 215% in three years by - developing and launching new features to maintain product competitiveness and meet changing regulatory requirements. - creating and implementing a European communication and brand strategy to better differentiate the platform.- training and supporting sales teams on important projects in France, NL, Italy, CH, UKI also achieved margin improvements through price adjustments, 10% cost reduction, and elimination of poorly performing models

I led marketing-related process improvements for the Hill-Rom Europe head office, reporting to the VP of Marketing. My main projects involved:- rationalising the supply of Hill-Rom US products to Europe, including order processing, inventory management, production planning, marketing, and logistics.- Designing and implementing a sales forecasting database.

As part of the strategic planning department, I led research and analysis projects to advise senior management on strategic issues such as international expansion, growth constraints, and product portfolio profitability: - I developed an entry strategy to the French funeral market for the Batesville Casket Subsidiary through local primary and secondary market research- I built a market growth and saturation model for Forethought Financial Services subsidiary to help management understand the market challenges- I helped the Hill-Rom subsidiary prioritize international markets through factor and cluster analyses of international healthcare systems- I led rationalisation of Hill-Rom France product line through cost-volume-profit analyses I supported strategy preparation and business plan reviews by coordinating the business planning process between Hillenbrand Corporate and the Batesville Casket Company subsidiary.