Philipp Fries Email & Phone Number

Greater Tampa Bay Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Manage external and internal customer relation to implement AAA Dollars rewards and benefits program with Approved Auto Repair Shops, Restaurant Partners, Online Affiliates and National Sports Organizations (Miami Dolphins, Miami Hurricanes and Florida Marlins).• Managed the project of AAA-Dollars reward program launch for 340 Approved Auto Repair shops. Identifying and controlling of internal costs. Planned roll out strategy and reward program pitch.• Developed rewards program training for internal staff and future AAA partners.• Defined tasks and create cross –functional project teams including marketing, IT services and Auto Service department.• Created and developed online partner web portal request form and process.• Analyzed Marketing Insights data of consumer buying behavior by membership segments and tenure of AAA online shopping mall and Partnership with National Sports Organizations to provide basis for future target marketing campaigns and utilization of marketing tools.

Managed Sales and Marketing, for automobile club services division (ADAC), similar to AAA in U.S..Coordinated fleet management, resource scheduling, claims and insurance management areas of division. Creation and tracking of sales, direct marketing, and CRM activities (customer acquisition, direct mailing, emailing).• Generated a yearly revenue of 5 million Euro ($ 7 million) with my team• Became no 2 ranked ADAC division in the state of North Rhine Westphalia measured by annual sales revenue. • Generated new revenue of 600K Euro ($ 810K) with 18 new acquired clients in 2007/2008 by developing overall fleet management service to local based companies in Dusseldorf• Created and implemented Corporate Identity guideline and strategy for the company

Managed realization of marketing and online media plans of Italian Premium Liquor Brand AVERNA and of three major nightclubs and restaurants in the Dusseldorf area. Created point of sale promotion strategy for AVERNA.• Managed German wide promotion activities to increase brand recognition of AVERNA• Managed nationwide marketing events to promote AVERNA Brand to a new target group of young professionals between the ages of 25 - 35• Controlled realization of media plans in regard of buying and creating print and online advertisements• Administered relationship with client as well as acquisition of new clients and sponsors• Created promotion and advertising material

In collaboration with Marketing Manager, administrated budget expenditures of approximately $150K (US) for trade fair event with 35 corporate partners. Organized “Boot 2005” trade fair as kick-off event for company’s 50th anniversary celebration Successfully wrote winning sponsorship proposal, resulting in Hertha BSC Berlin company’s sponsorship of professional soccer team’s endorsement of LTU Airlines in print magazine advertising and on jumbo screens at local sporting events, televised on Germany’s Sports ChannelDeveloped Corporate Identity guidelineSupported five Product Managers in their daily work

Department: Sales & Marketing Industrial Tapes & Adhesives • Conducted internet market research on original equipment manufacturers (OEMS) in automotive industry and developed database of 200 competitors utilizing Lotus Notes used for subsequent marketing activities• Organized and coordinated six customer events ranging from 50 - 150 customers• creation of a product guideline• creation, maintenance and updating of a photo and competition data bases based on Lotus Notes• introduction of a DTP-System for the compilation of target group orientated marketing mailings

Trained to become an Industrial Manager at 3M Deutschland GmbHDuring this training I became acquainted with the following commercial departments and the work that occurred there:• Human Resources Department• Human Resources Employee Development Department• Sourcing Operations Division• Quality Management Department• Material and Production Management Department• Sales and Marketing Automotive Aftermarket Department• Customer Service Department• Accounting Department

Mba

Activities and Societies: Member of the Ethics Advisory Board, Center of Ethics at The University of Tampa President, Graduate.

Diplom-Kaufmann, Economics

- March 2003: main study period with the main focus on marketing and controlling - December 2003: project thesis brand communication.