In my role as Director of Marketing at Mycarrier, I create effective strategies to help the company expand and gain recognition. I am constantly exploring innovative methods to communicate with our target audience. Collaborating with my team to execute these plans brings me immense joy, particularly when our customers engage with our content. My top priority is providing our customers with exceptional experiences that contribute to their success.

As a Senior Demand Marketing Manager, I championed the development and implementation of demand generation programs that fueled pipeline and revenue expansion. I worked closely with sales, product marketing, and marketing operations teams to refine targeting strategies for key personas and segments across multiple channels. Additionally, I delivered informed insights and continually optimized these high-impact programs through program performance analyses.

As the head of marketing, I was responsible for developing and implementing the overall yearly marketing strategy and budget for the company. PPC, SEO, new product launches, and marketing content increased brand awareness and drove sales growth for best-in-class safety products and services in the North American market.

Employers are looking for solutions that enriched the lives of their employees; I want to help them. I also had the opportunity to spearhead our efforts to rethink both the participant-facing website and rebuild the employer admin site.

Supported network in any way that I could. Announcing for a daily two-hour music block, building and maintaining the station website, supporting the team as an IT resource, didn't matter what it was, I'd happily do it.

Led a team in merchandising of products and the execution of corporate retail marketing strategies.

I helped produce top-notch, market #57 television every night.