Senior Product Designer
CurrentChatfuel is a #nocode chatbot solution for WhatsApp, Facebook, Instagram, and Messenger. Chatfuel gained more than 7M clients since 2015 and has average 4.6+ stars rating on top reviewing platforms.Currently working on two projects:— Implementing AI features;— Monetization.Project:Onboarding processes.Role:— Researched Meta's policies for connecting Business accounts.— Researched engagement mechanics.— UX/UI design.— Created interactive prototypes.— Conducted quick UX tests.— Implemented improvements based on feedback and analytics.Result:Сonversion for connecting chatbots increased by 2.5xProject:Reducing user churnRole:— Researched retention mechanics.— Developed scripts depending on user’s engagement in product;— UX/UI design.— Created interactive prototypes.— Implemented improvements.Result:A 40% reduction in user churnProject:Updating pricing and billing pages.Role:— Conducted research.— Redesigned the UX/UI.— Designed UX/UI for mobile users.— Implemented improvements.Result:A 90% increase in the average transaction value.Project:Development of several experimental products.Role:— Conducted competitor research.— Developed new branding and visuals.— Contributed to shaping the product vision.— UX/UI design.— Created interactive prototypes.— Authored UX-test scripts for the research team.— Designed marketing materials, including landing pages.— Implemented improvements.Result:Our side project, Chatfuel AI/Lite, achieved the recognition of being the Top-2 Product of the Day on ProductHunt. Users particularly appreciated the user-friendly UI.Other Responsibilities:— Played a role in the hiring process for designers to strengthen the team.— Designed marketing materials, including landing pages, promotional visuals, and social media content.— Conducted workshops for the editorial team to define and refine the company's tone of voice.— Created motion design materials.— Refreshed the UI-kit.