Conspiracy of Love is one of the world's leading purpose consultancies, with presence in LA, NYC, and London. We help leaders at Fortune 500 companies, brands, innovative non-profits and world-changing start-ups to use purpose to grow their business and their societal impact, motivate their employees, delight their consumers and transform their organizations. Since inception in 2017, Conspiracy of Love has been privileged to work with iconic brands in many categories: tech giants like Microsoft and Akamai, lifestyle brands like adidas, Sephora, Red Bull, The North Face and The Gap, spirits brands like Bombay Sapphire Gin and Crown Royal, and universally loved food brands like Oreo and Skittles. We have also advised leading companies such as AB-Inbev, Miller Coors, Coty, Nestle Waters, and many others. We are a proud Certified B Corp, joining the community of companies like Patagonia, Ben and Jerry's, Seventh Generation and more who believe in business as a force for good.

Consulting for clients on brand and marketing strategy, corporate/brand purpose activation and organizational transformation. Projects include work for Vogue, GQ, Architectural Digest, IWC, Telefonica, Deutsche Bank, Traton (VW's global truck unit), Deutsche Telekom and Thyssenkrupp.

Drove Mattel's global transformation across all aspects of the organization. Defined organizational purpose, promise and values in close collaboration with senior leadership. Activated purpose globally by inspiring employees around Mattel's vision, enabling the organization to deliver on its values, and promoting purposeful external communication and brand innovation across the company's portfolio. This global shift towards a purpose driven culture at Mattel also laid the foundation for Barbie’s comeback as a cultural icon.

Partner and Head of Brand Strategy for A Hundred Years, a creative consultancy that helps organizations realize and activate their true purpose. Work with senior leadership of Fortune 500 companies such as Mattel, to identify and articulate an organization’s purpose through careful discovery and analysis of internal organizational strengths and assets, stakeholder audience expectations, the competitive landscape and global impact opportunities. Activate and amplify purpose across the organization through senior leadership alignment, employee engagement, innovation initiatives, new products, services and experiences as well as external communication. Operationalize organizational potential through definition of key internal and external KPI’s, such as employee motivation, retention and advocacy, innovation capacity, brand reputation, business performance and social/environmental impact.

Lead and oversee brand and customer experience strategy work for Siegel+Gale on the west coast. Drive branding projects for Fortune 500 clients with a focus on defining and activating brand purpose in simple, surprising and compelling ways. Shape and support the S+G west coast organization in its efforts to scale its operations and deliver world class, industry-defining work. Oversight of key new business pitches and work plans for key engagements.

Built DDB's branded entertainment division in Berlin and Los Angeles. Negotiated and managed global marketing partnership between Volkswagen and Universal Studios, Hollywood. Considered the biggest global marketing partnership at the time, the collaboration resulted in theatrical brand integrations and promotions around "King Kong", "The Bourne Ultimatum" and many other high profile films. Developed and executed premiere sponsorships, celebrity outreach programs, theme park integrations and promotions as well as home entertainment projects. Development of strategic entertainment marketing initiatives for various other global DDB clients (McDonald's, ExxonMobil, Philips, Johnson & Johnson)

Management of the global Reebok account with a focus on brand, marketing and communications strategy. Development of global multi-channel marketing communications programs and strategic innovation initiatives. Delivery of outstanding business results (Example: EasyTone marketing campaign resulted in significant net sales increase of Easytone product range)

Integral part of restructuring team that managed turnaround of German DDB Group (now one of the most creative agencies in the world). Created business development strategy to support turnaround plan. Led all new business initiatives and developed integrated marketing programs for new and existing DDB clients such as Volkswagen, Deutsche Telekom and Henkel. Worked closely with business development teams at DDB Europe (London) and DDB Worldwide (New York).

Responsible for Chrysler brand after DaimlerChrylser merger. Managed brand repositioning and marketing strategy. Developed and executed integrated marketing programs including television and print advertising, digital, PoS, direct marketing, events and promotions. Restructured all agency relationships to build a more integrated model. Implemented tracking/RoI measurement system and reporting.

Developed marketing and communication strategy and created integrated marketing programs across channels and platforms. Managed multiple agencies (advertising, digital, PoS, direct marketing, events and promotions). Advised retail organization and redesigned retail environment, oversaw execution of marketing plans.