• Led execution of the multi-million dollar ADT x Nest co-marketing partnership, managing creative assets, developing a full-funnel media plan mix, and overseeing a multimillion-dollar A&P budget allocation.• Spearheaded the launch of nestrenew.google.com/blog, developing and publishing 9 SEO-optimized articles within 6 months. Achieved strong user engagement with +3K unique page views, a ~30% article completion rate, and a 3.2% join click-through rate.• Developed and implemented a comprehensive content marketing strategy for Nest Renew, including SEO-optimized blog content, podcast sponsorships, and educational product videos produced in collaboration with creative agencies.• Managed cross-functional team collaboration to define and execute Nest Renew’s go-to-market (GTM) strategy.

• Spearheaded a 35% growth strategy for the Pixel Superfans US-based Advocacy, CRM & Loyalty program, increasing membership from 2,000 to 70,000 within 6 months.• Created and executed a live-stream “product tech talk” for the Pixel 6 launch, generating high engagement with 16,000 attendees and an 8/10 NPS customer satisfaction rating. This event contributed to a 43% upgrade rate among Pixel Superfans to 2021 devices within 3 weeks.• Led the development of consumer-driven surveys to identify market needs, resulting in a product diversification partnership with "Made for Google".

• Re-branding of “Amazon Key for Business” to provide Amazon partners w/ 1-click access to customers’ doorsteps worldwide into semi-public spaces of multi-family residential buildings for last mile delivery• Program-managed US-operations & assisted on global expansion into Germany, Austria, UK & Japan through 360 multi-channel marketing initiatives • Strategized & implemented referral e-mail campaign for lead conversion • Collaboration across multiple teams of copywriting, creative and managing 3P agency relations• Facilitated photoshoot across teams for asset creation to re-brand landing page

Drove Demand Generation through 4Ps: product, price, place & promotion and increased brand recognition, which allowed the organization to open local business operations in Mexico. I was an instrumental part in the rationalization of the Wholesale distribution network in order to guarantee an optimized customer-centric experience and assure increased profitability. • Grew brand presence through developing 360 integrated marketing campaigns with >35 distribution partners in 30 Latin American & Caribbean countries by significantly increasing digital & social media investments • A&P budget management in multiple currencies (BRL, MXN, USD, EUR) and reporting of monthly accruals to F&A for accurate budget planning and forecasting• Cross-departmental Vendor Project Management; main contact w/ Trade Marketing team for marketing assets• Defined & carried out international Marketing Communications strategy by adapting global plan of action• Pioneered 1st regional Pop-Up Store at BVLGARI’s Mexico flagship location, doubling the monthly profit

• Implemented multiple Direct Response online campaigns & created partnerships to acquire new customer segments and grow CRM database• Delivered Integrated Marketing Campaigns in collaboration with American Express and local business partners across multiple POS, which increased revenue by 35%• Strategized & executed 30 international brand events annually in cooperation with B2B distribution partners• Managed A&P budget & guided distribution partners on most effective investments of coop marketing budget through recommendations of price, product assortment, local promotions

• Collaborated w/ business partners in the negotiation of coop media plans to elevate brand presence & secure increased commercial results• Sustained close working relationship w/ HAVAS media agency for development of ATL & BTL assets assets for multi-channel market-specific Brand Campaigns and their implementation• Managed coop media plans for 20 international distribution partners • Organized & executed brand & PR events w/ business partners to drive brand presence and Demand Generation • Lead various roll-outs of marketing & sales support materials to make over brand image at all points of sale

• Streamlined image & increased Brand Loyalty while supporting seasonal Direct Response Marketing Campaigns through Visual Merchandising for 3 channels (Boutiques, Wholesale Distribution, Travel Retail)• Regional VM Lead for Rome-based Visual Merchandising and Interior Design Department• Spearheaded successful implementation of new store design concept among 140 POS across South America• Led RFPs and negotiated contracts/ terms of new vendors

• Effectively positioned Publicitas’ LatAm hub as international go-to partner to drive advertising revenues• Negotiated international media buying with agencies (Havas, OMD, Royal Media Partners, Condé Nast)• Promoted local media offerings & LatAm region to C-Level Management in Switzerland, Germany, UK and France• Initiative in launching international intra-company bilingual newsletter in English & Spanish

Successfully integrated the fragrance licensing of three brands (Ermenegildo Zegna, Boucheron and Stella McCartney) into the L’Oréal portfolio through marketing activations at 180 Latin American and North American Travel Retail locations. Promoted the brand portfolio through storytelling to international press and business partners.• Assisted Marketing Manager in development and implementation of annual marketing strategy • Forecast & maintained inventory levels of products• Conducted competitor analysis and market studies within travel retail business for bench-marking• Coordinated promotional activities for key markets in cooperation with commercial team, distributors and third party vendors • Organized & executed custom corporate regional product launch events

Assisted in re-launch of the brand's volume models 1& 3-Series during the critical time of the automobile’s first LCI (life-cycle impulse) by benchmark researches w/ intl. competitors and implementing cost-saving efforts to guarantee additional profitability.• Assisted w/ development of Marketing Guidelines for 3-Series Coupe & Convertible • Monitored & analyzed sales reports to prepare findings and recommendations to senior management • Organized & executed drive event for senior management of BMW Taiwan

As a think-tank and consulting agency, the foundation’s soundly researched scientific fundamental concepts and current analyses offer advice on economic, political and cultural topics• Empirical research & interviews of high-ranked politicians for educational paper on the Free Trade Agreementbetween the USA, Central America and the Caribbean (see publications)• Representative of the Foundation at international political conferences• Maintain & update Foundation’s website and provide various translation tasks (German, English, Spanish)