• Advising key clients such as DentaCore and MartyDesignHaus on brand strategy, brand development and brand management• Responsible for project delivery and client relationships in close collaboration with internal teams and external partners

• Advising key clients such as Emmi, Ovomaltine, Helsana, Migros and Newhome on strategic planning and integrated marketing communications• Responsible for developing strategies/concepts for brand building, cross-media and performance campaigns• Mentoring, coaching and training of junior team members

• Advising key clients such as Swiss Post, Jungfraubahnen, Samsung and Findus on digital communications strategy and digital platform projects (digital and social advertising, websites, microsites, apps)• Responsible for project management and for delivering creative solutions on time and on budget

• Responsible for planning and executing marketing measures for the launch of a new online banking platform• Writing and editing key messages and web content; coordinating and overseeing production of all marketing collaterals; liaising with internal clients and external agency partners

• Developing ideas of how to integrate positive progress stories into the organization's communications strategy; creating marketing content for social media and e-newsletter• Researching global development progress for the Head Communications & Fundraising; analyzing and organizing findings; designing and delivering ideation workshop; building an easy-to-use digital database for the team to use

• Working on a strategic innovation project for Swiss Life; researching ageing and demographic change; analyzing and synthesizing findings from literature and media review; preparing and leading internal ideation workshop; co-developing out-of-the-box scenarios for longer life based on research insights and trends• Supporting a workshop event in New York City on designing a truly smart city, co-hosted by Google Creative Lab, Kickstarter and Parsons The New School for Design

• Improving digital strategy and managing rollout of new recruitment messages and brand guidelines to internal HR clients in the US, Switzerland, Poland, and India• Managing multiple recruitment marketing campaigns; rebranding websites and collateral; creating new content for online and offline channels• Helping drive the content strategy and editorial calendar of The Financialist, an innovative online magazine targeting UHNW individuals• Creating branded content strategies for The Daily Beast; leveraging and repackaging existing brand and editorial assets; directing and overseeing creative and production partners through execution and placement• Managing global sponsorship of the New York Philharmonic orchestra; identifying and launching new brand building initiatives; developing strategic marketing and engagement plans; directing internal teams and external partners to execute

• Contributing to the development and implementation of a new bank-wide global brand positioning• Helping develop a strategy to bring the brand to life internally and foster employee engagement; conducting brand training and workshops; co-producing brand kit and employee video featuring the CEO• Co-developing an approach and reporting framework for an annual global brand tracking study; analyzing and interpreting qualitative and quantitative findings; deriving strategic recommendations and action plans for senior management• Devising and implementing a concept to strategically assess and monitor third-party brand and reputation rankings• Designing and establishing a digital solution to better manage and track global brand investments; supporting the annual strategic planning process; responsibility for managing the team's budget

• Contributing to the creation of a global sponsorship strategy; developing strategic recommendations to optimize the partnership with the BMW Sauber F1 team; identifying possible co-branding partners for the Credit Suisse Sports Awards• Analyzing and evaluating the potential of "Swissness" in the brand positioning of Credit Suisse• Writing and designing presentations for the Head Global Branding and Head Global Brand Strategy and Research

• Performing market analyses and researching company data for business valuation and due diligence projects• Supporting the development of a business plan and financial model for a startup in the telecommunications sector

• Teaching introductory statistics and empirical methods to undergraduate students on a weekly basis• Collaborating with professor, assistant and fellow tutors to share knowledge and generate new teaching ideas

• Advising key client L’Oréal Paris on integrated advertising campaigns for Solar and Body Expertise product lines• Managing client communication and internal workflow; developing creative briefs and timelines for execution; working closely with creative, media and production teams to ensure successful and timely delivery• Analyzing market research data; producing competitive intelligence and trend reports; presenting to client and internal teams

• Designing and implementing a best-practice project documentation system for the Zurich office• Performing internal and external benchmarking; conducting desk research and interviews with experts from the international Roland Berger network• Presenting concept to full staff in Zurich and following through on implementation; providing training and assistance to consultants throughout the implementation phase