As fractional CMO at Frankly, my responsibilities revolve around the following.Brand Ownership & Strategy: Lead Frankly Juice’s brand positioning, ensuring alignment with overall marketing strategies and maintaining high-quality creative execution across channels.Assortment strategy: Lead initiatives towards ensuring optimal assortment to drive brand growth while reducing production complexity.Budget & Sales Alignment: Handling marketing budget and P&L responsibilities, aligning closely with sales and CCO on pricing strategy, and ensuring collaboration across the leadership team.Innovation & Partnerships: Driving concept development, consumer insights, and partner collaborations, contributing to new initiatives and tools for consumer understanding and brand growth.

We help brands slice their piece of the market by doubling down on how they can solve their customers’ needs. From positioning to messaging and visual identity, we cover everything like November rain. Then we help our clients shout it from the rooftops.We also do some Fractional CMO work, when strategies and GTM needs to be implemented.

Scandza is a Norwegian "house of brands" within FMCG. Through my time at Scandza, I worked with iconic brands such as Snøfler, All In One and MØN, while also launching Sørlandschips - a Norwegian market leader within snacks - in the Danish market.Working as a Marketing Manager at Scandza, my job included a wide range of responsibilities:- Developing and delivering the marketing plans- Planning and executing new product developments- Launching an existing brand into the Danish snacks category- Planning and leading the execution of all consumer and trade marketing activities- Developing ATL & BTL consumer comms and conducting media plans for Denmark in line with overall business strategy- Responsible for planning the innovation pipeline

In addition to my previous role at innocent drinks, my new role has provided an increased scope of my responsibilities on a local and Nordic level.Locally for Denmark and Iceland, my objectives are now also including:- Driving the Annual Business Planning- Recommending the three year brand strategyOn a Nordic level, I am leading the following objectives:- Creative development on communications and brand assets- Cross-Nordic lead for brand campaigns- Driving the Nordic insights agenda and lead market research

innocent is Europe's favourite little healthy drinks company. We want to stay small, while growing bigger, why my range of responsibilities at innocent covers the entire marketing palette for Denmark and Iceland.Working with brand management for Denmark and Iceland, my job includes a range of responsibilities:- Develop and deliver the marketing plans- Plan and lead the execution all consumer and trade marketing activities- P&L responsibility- Develop ATL & BTL consumer comms and conduct media plans for Denmark and Iceland in line with overall business strategy- Responsible for planning the innovation pipeline and launching NPDs- Lead market research projects and execute data analysis- Drive the innocent culture in a new organizationOn a Nordic level, I am responsible for driving the following objectives:- Responsibility for digital activities and social media

At Kunde & Co, we build strong market positions for our clients through thorough strategy development and diligent marketing. Through understanding the core business, we ensure that the creative concepts are developed in alignment with the challenges and competences of our clients.As a associate consultant, my job included a range of responsibilities:- Co-operation with consultants, project managers and creatives in the development and execution of client marketing activities- Executing and supporting client service activities including development of go-to-market plans, marketing- and communication planning- Market, Industry- and competitor research and analysis- Driving and supporting strategic analysis and concept developmentI had the pleasure of working with both BtB and BtC clients within property management, retail and FMCG.

Part of the Brand Building Savoury team in Denmark working with the brands Hellmann's, Maille, Maizena and Knorr Snack Pot, while managing all Digital and PR matters across the Savoury category. Focus on developing long-term marketing plans and strategic portfolio management for above mentioned brands, while executing short-term actions and operations.- Local lead DK - Hellmann's, Knorr Snack Pot and Maille- Nordic lead - Maizena- Digital & PR Manager - Savoury Denmark

During my time, I had the responsibility for in-store execution and marketing at the point of sales.