Manage two Digital business units – CBS News & CBS Media Ventures, driving more than $130MM in annual sales revenue. Served as digital lead for CBS News & CBS Media Ventures sales efforts with all the National Digital & Linear Sales teams.Delivered 120% of sales revenue targets in 2024, driving a 46% YoY growth across streaming platforms (CBS News, Entertainment Tonight, Inside Edition), VOD, social, display, and sponsorships, including Paramount+ and Pluto TV.Worked hand in hand with the National, Programmatic, Vantage, and Direct Response sales teams to prioritize driving News revenue in a portfolio that includes CBS Sports, CBS Prime, Paramount+, Pluto TV, CBS Late Night, CBS Daytime, Nickelodeon, MTV & Comedy CentralLed go-to-market strategy for Digital news, conceptualizing all proactive positioning of the Business Unit and its sellable opportunities, working closely with the EVP/General Manager, Marketing, Editorial, Business Intelligence, Yield, Finance, and Research.Built, coached and mentored sales teams across Paramount Global creating and fostering high performance and engagement by driving a positive, supportive cultural transformation., ad tech, first-party data, media partnerships, OTT advertising, and audience segmentation.Ensured client-guaranteed deals were whole by cross-clearing millions of dollars between business units

Grew digital ad revenue for NBCU’s entertainment properties by consistently surpassing quarterly targets, including two quarters exceeding 200% of the goal. Beat personal budget goals every year at NBCU Digital.Prospected for new clients, created customized solutions, and presented to client and agency decision-makers.Worked closely with the Linear teams on TV360 opportunities as well as Convergent Full Episode Player sponsorships.NBCU Digital Social Synch point person – including Twitter Amplify, My Amplified and Facebook TimelineMediavest portal lead for 2013/2014 and 2014/2015 upfronts. AE Leader of the NBCU sales planner training program.

Track Entertainment: Led business development & advertising sales for Lifestyle Marketing Division, focusing on client-direct sales - Grooveshark.com, Clubplanet.com, Wanttickets.com, NewYears.com, NewYearsEve.com, HalloweenParties.com, Wantickets.comThe Marketing Department: Led business development, sponsorships, & advertising sales for large-scale marketing, technology, and events business. Built revenue to over 5m annually from zero.

Led East Coast sales team responsible for 80% of the entire sales group’s revenue.Emphasis on long-term partner integrations, heavy focus on client-direct sales.Determined pricing and sponsorship placement options, and worked with clients and our production team to create new areas of opportunities across our network of websites.

Developed advertising and sponsorship for all of Turner Broadcasting’s Digital properties for both new and existing clients, including prospecting new clients, business analysis, and presentations to client and agency decision-makers.Covered the Atlanta, Chicago, New York, New Jersey, and Philadelphia markets, indexing over 100% of the budget quota.Brand Manager – Hired to lead the sales initiative for the launch of CNNSI.com, worked in conjunction with the Sports Illustrated, CNN, and Turner Entertainment and Sports sales teams to sell integrated sponsorships.

Negotiated upfront and scatter marketplace deals, managing $46 million in businessIdentified new business prospects and presented new business pitches, and created media plans through the understanding of inventory management and client needs*** 1st two years at Turner Broadcasting included jobs as a Sales Coordinator and a Sales Assistant - Turner Sports Sales