With markets & consumers continually evolving, distribution systems, new players and trends, CUBE helps businesses look to the future, becoming proactive and strategic in the work they do today.Philip’s industry experience, insights into Asian and global markets and expertise in optimizing revenue and profit is particularly invaluable to individual and smaller-group hotels existing in increasingly competitive landscapes. CUBE’s work focuses on key business challenges:- Driving revenue & Market share.- Business sustainability; future-fit business is the name of the game. - Development opportunities; accurate, truthful information and outlook.- Information & Data: what is correct and necessary for the unique business?- Technology: what is needed? Negotiating the right tools and terms with the best providers. - Where to invest? Human, Tech, effective processes.Data and insight-led strategy is at the heart of Philip and CUBE’s approach, with dynamic consumer and market needs always top-of-mind. COMPANY ADDRESSCube LimitedSuite 126, 12/F., Somptueux Central52-54 Wellington StreetCentral, Hong KongTel: +852 5299 6682email: philip@cube-thinking.comhttp://cube-thinking.com/

Director, assisting the growth of The Delivering Group's vast network of hospitality and travel experts.

• Developed and implemented new Brand architecture, DNA & Vision, Culture & Strategy• Developed holistic distribution strategy: CRS, PMS and respective GDS and OTA integration• Created robust Sales Mystery Shopping program with LRA Deloitte3 for all Hotels• Re-engineered the Revenue Management strategy; market segmentation & pricing model• Designed E-commerce strategy; SEO, SEM, partner & supplier relationships • Created Corporate marketing, advertising & communications plan and budget • Design & implementation of data analytics strategy (CRM)• Re-designed a new global sales structure• Deployed a new Revenue Management System: Duetto• Monitoring and reporting on market movement globally• Managed Investor relations, in collaboration with President and CFO• Worked closely with Development team to produce extensive market feasibility studies

• Refresh and development of the Group’s brands (including parent brand) and implementation to field.• Developed holistic distribution strategy: CRS, PMS and respective GDS and OTA integration• Re-engineered E-commerce strategy; SEO, SEM, partner & supplier relationships• Corporate marketing, advertising & communications plan and budget • Design of data analytics strategy (CRM)• Implementation of new global sales structure

Comany name changed in October 2012 to Dorsett Hospitality International.

• Developed Central Reservation Platform (CRS) for Anantara Group• Optimized e-Distribution strategy for Anantara Group; OTA & GDS network• Implementation and development of a new Revenue Management system (IDeaS)• Established discipline with Analytics tools usage; education of Corporate and field • Developed education tools for Revenue Management• Re-engineered Pricing strategy • Worked closely with Sales & Marketing teams, ensuring communication of revenue status and global market developments

• Responsibility for USD 1.3+ billion in Rooms revenue• Worked closely with Sales, Marketing and divisional Revenue Management teams• Implemented reporting on global markets movement • Maintained and developed the Revenue Management system (iDeaS)• Communicated monthly revenue tracking and performance indicator reporting at a global level• Developed e-Distribution network; OTA & GDS• Developed and executed Global tactical marketing plans• Established discipline with Analytics tools usage; education of Corporate and Regions • Developed education tools for Revenue Management

• Responsibility for USD 830,000+ million in Rooms revenue• Worked closely with global, regional & local Pricing & Distribution teams• Localization of Corporate Pricing & Distribution strategy• Developed Regional education tools for Revenue Management• Pre-opening Teams: developed tactical activity to support hotel openings. • Influenced hotel pre-opening planning, developing tactical activity for opening• Consolidated regular Market & Hotel performance, for communication to Divisional teams

• Responsibility for pricing and yielding strategy and e-Distribution for all Hyatt hotels in Central Europe