Philip Schubert Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Kanada

For inquiries, contact: schubertp@iata.org

Montreal, Quebec, Kanada

• Constituted a data-driven, fully automated and content-focused marketing blueprint for IATA Training that improved financial results by over 30% every year• Realized a holistic full-funnel digital marketing strategy that drove eComm conversation rate up by 32-110%• Instilled a customer-centric mindset in the marketing team by establishing processes to create personas, analyze user behavior, develop tailored content and survey customers at critical touch points• Built go-to-market strategies, drove brand awareness and increased marketing revenue in China by over 60% through establishing IATA’s fully localized Wechat presence• Led and published media-covered research study on learning needs to guide IATA Training’s strategy • Implemented effective inbound lead gen strategies that grew marketing database by 32%• Raised marketing’s profile internally via trainings, workshops and reports on performance and market trends

Montreal, Quebec, Kanada

• Created and executed impactful marketing plans for 10+ portfolios that grew campaign sales by 45%increase for the Airport Handling Manual• Built and implemented marketing tracking and reporting processes in Google Analytics & Salesforce• Rolled out high-impact lead generation strategies for IATA Training's partner network through localized campaigns that used innovative digital tools• Developed viral promotions and value-adding content like instructor videos, whitepapers, testimonials, webinars, quizzes with the goal to drive prospect conversion• Drafted and presented quarterly performance reports and recommendations at stakeholder conferences and workshops

Montreal, Canada Area

• Developed and executed 10+ campaigns using Salesforce Marketing Cloud and Social Media tactics that constantly met KPI requirements• Managed media planning for a $400,000+ campaign budget and evaluation in order to grow new client business; achieved a 16% increase in new business of the Dangerous Goods Regulations and a 12% increase for the Airport Handling Manual• Processed and segmented databases to identify campaign related audiences• Tracked and analyzed campaign performance and presented results and recommendations to product managers and at MACS strategy meetings• Informed marketing and NPD strategy through market research, covering analysis of customer trends, pricing simulations and survey development• Developed, executed and analyzed 2 customer satisfaction and product validation surveys for APCS (Airports, Passenger, Cargo and Security) division • Analyzed market and sales data using Excel to inform product strategy• Supported marketing and coordination of events like WPS, WCS and PTE

In the course of a hands-on research project for 'Project Management in Air Transportation' an interdisciplinary team is researching on process optimization at airports. The project aims to identify critical processes at airports that can be optimized with respect to service quality and costs. An action plan is developed that helps the airport transition from the current to the desired situation.Research context: The EU Commission adopted new guidelines that allow public authorities to further support the operating losses of small airports (< 3 mil. PAX) for a transitional period of 10 years. By 2024, small airports will have to be economically self-sufficient and state funded financial aid will have to be phased out.Research task: Initiating and executing a project that implements measures which help a selected regional airport to improve its economic performance in the short run.Responsibilites include:• Led, managed and coordinated the four-member interdisciplinary team through all phases of the project lifecycle in a target-oriented manner• Scheduled, organized and set up weekly team meetings to discuss project topics, delegate weekly tasks and monitor project progress• Conducted situation, competition and SWOT analysis of small airports in Germany by collecting secondary data and liaising with and interviewing airport managers• Analyzed the cost and revenue structure of selected regional airports, with a particular focus on income generating measures in the Non-Aviation business segment• Researched and assessed options to reduce operating costs and increase revenue of selected airports• Developed approach and pricing strategy to optimize parking management revenue model at Airport Paderborn-Lippstadt, utilizing my analytical and problem-solving skills • Succeeded to achieve milestones and outperform project target of improving EBIT by 8 % prior to project deadlines through executing consistent, target-driven project management and controlling

Berlin Area, Germany

Rehabilitation of industrial obsolete Projects (RioP) Ltd. is a consultancy working on cases and projects in the fields of high voltage direct current technologies (HVDC) as well as alternative concrete technologies. The consultancy is specialized on the modernization of technically outdated, but still functional systems. Target markets are predominantly the South African and Australasian region.Day-to-day duties included:• Identified, approached and interacted with potential customers, suppliers and partners overseas, thereby initiated and facilitated lasting business relationships• Provided information for clients interested in company's services both on the phone and via mail as well as processed and responded to customer inquiries by leveraging my key communication skills• Conducted market and customer analyses independently to provide information for approaching potential clients and for ongoing projects• Assisted and contributed to the creation of proposals• Compiled and prepared reports, statistics, memos and presentations individually• Supported the preparation, execution and follow-up of customer meetings• Provided comprehensive administrative and organizational support to consultancy managers

Vancouver, Canada Area

Target of the business development plan (BDP) project for a four-member team was to bring up an innovative, viable business idea and to develop the corresponding complete business plan: "Seal the Deal", an online advertising platform for furniture retailers, primarily SME. The business plan comprehensively elaborated on the concept definition, business model, market research, sales projections, venture strategy, financial analysis and required human resources. As part of the BDP competition, the project team presented its BDP in front of venture capitalists and issued a final venture capital proposal.Responsibilities included:• Led, managed and coordinated the four-member international project team through all phases of the project in a target-oriented manner• Scheduled, organized and set up regular team meetings to discuss project topics, delegate weekly tasks and monitor project progress• Conducted market analyses on details and development of Canadian furniture industry, market players and trends, consumer buying behavior and the North American online coupon market to infer implications for business potentials• Tested customers' and participating retail stores' acceptance and proved concept's market potential through conducting primary market research, including the design of professional questionnaires, executing quantitative customer surveys both online and in person, executing qualitative retail store surveys and in-depth interviews as well as conducting quantitative response analyses using SPSS• Established business relationships with initially five furniture retailers in Vancouver through on-site presentations• Conducted competitor analysis• Developed marketing and operations strategy based on market research results• Compiled business plan and presented it in front of a panel of four VCs, resulting in a successful project conclusion with a final accepted venture capital proposal of CAN$ 76.000

Berlin Area, Germany

Researching and consulting project on the "Realization of Ecological Sustainability at Deutsche Bahn AG". Project and research tasks included:• Conducted market analysis of railway sector in Germany• Conducted situation analysis of DB AG's current environmental performance as well as analysis of DB AG's national and international operations and marketing campaigns with the goal to uncover innovation potential and challenges• Used qualitative research methods to develop, conduct and analyze interviews with DB AG managers • Researched and compiled information on importance of managing sustainability for companies• Derived recommendations for innovative strategies both on the company and regulatory level to improve railways' environmental efficiency• Evaluated sustainability measures in terms of costs and environmental effectiveness• Submitted 23-page research paper, which found high appreciation of DB AG managers, graded with an A• Presented research results and recommendations for action in front of Deutsche Bahn AG board at DB AG Headquarters

Berlin Area, Germany

Kerszberg Events GmbH is a leading provider of personell services in the high-end event sector and for the food department of the Kaufhaus Des Westens (KaDeWe) in Berlin.Event Service - Responsibilites included:• Supported planning and organization of events as well as service and catering for VIP customers• Led and coordinated service teams 10+ people on international events leveraging my organizational, team building and leadership skills• Reception and service on international eventsFood Department at Kaufhaus Des Westens - Responsibilities included:• Managed customer service, consultative sales, distribution, order maintenance, complaint handling and resolving for hundreds of customers daily in a fast-paced environment• Trained new staff members on store procedures and worked effectively with other team members to meet customer needs• Acknowledged by supervisors as "organized and extremely competent"

Master Of Science (M.Sc.) In Business Administration, Major: International Management And Marketing, Minor: Entrepreneurship, Graduate (Completed 03/2014)

Activities and Societies: Management seminar, Marketing Management and Market Research seminars, Go Global Exchange Program Fields.

Graduate Exchange Program, Commerce & Economics, Graduate

Activities and Societies: UBC Rec Sports, including fitness, Day of the Longboat and being active member of the UBC Rec Soccer Team, UBC.

Bachelor Of Science (B.Sc.), Economics, Undergraduate

Fields of Specialization: • Social and Labor Market Policy • Transportation: Project member of carbon modelling project, using TREMOVE.