Phil Segal Email & Phone Number

Carlsbad, Ca, Us

California, United States

Directly manage channels, lead direct reports, and agencies for Paid Search, Paid Social, and other platforms for 4+ eCommerce websites with a budget averaging $500K to $1M per month for a large Auto parts eCommerce company. Manage Search, Shopping, Retargeting and product feed optimization. Oversee the entire budget of core paid media channels. Directly manage large, scaled Search, Shopping and Retargeting efforts, feed optimization, and various other peripheral channels.

United States

Digital MarketingPaid Media ManagementAmazon Strategy & Paid MediaAnalytics

Played a significant role in growing this startup in the grocery space into a multi-million dollar business on Amazon, the website and third-party platforms, which greatly assisted in adoption into traditional retail channels- Oversee all digital platforms including the Website (Shopify), Amazon, other third-party eCom platforms- Setup and managed all paid Acquisition campaigns: Google Adwords (Search and Shopping), Facebook Ads, Amazon Sponsored, Pinterest- Create dashboard and report regularly on analytics and performance- Set up merchant processing and integrated with Shopify and Amazon fulfillment, Recurring order functionality, email and other integrations- Manage third-party vendors such as Amazon Media Group (AMG)- Coordinate with Operations team on inventory trending and fulfillment issues with Fulfilled by Amazon (FBA)- Work with Amazon reps to optimize listings, promotions, advertising and beta programs

Led campaign strategy, structuring, and management; eCommerce product data feeds utilizing third-party feed management platforms; and partnerships with Kenshoo, DoubleClick search, and ProductsUp. Audited and optimized product feed data. Drove ongoing optimization bids, search queries, and promotions on shopping engines. Reported on shopping engine performance for clients. Demonstrated agency growth through complete restructuring of shopping campaigns for large retailer, which was used as a case study.

Manager of the entire paid search department for the agency with exemplary results, from the day-to-day account management to client relationships and management of employees and contractors for account management and analytics, resulting in exceptional client retention compared to industry average- Responsible for all aspects of account management and reporting for 10-15 paid search accounts across Google Adwords, Bing Ads, Facebook and other paid channels.- Clients ranging from nationwide eCom and Lead Gen businesses with $100k+ monthly budgets, to local businesses with under a few thousand a month- Vetting technology integrations such as Marin, Optmyzr, and various more specialized tools for ad testing, bid management and search query optimization- Preparing for and owning all meetings and client interaction including results reporting and agenda preparation, as well as ownership of the call topics and flow- Overseeing analytics and reporting employees and ensuring the accuracy of all client-facing reports- Coordinated with internal content team or client employees as necessary to meet and exceed expectations

Assisted in the successful launch of the company’s new brand, utilizing and improving existing processes to grow spend from $20k/month to $1mm+ while meeting profit margin requirements. Responsible for defining priorities in various areas of traffic acquisition; directly managing growth, testing and bid management of 1mm+ keywords using proprietary bidding methodologies and in-house statistic model; suggesting UI improvements; providing analytic support by devising and codifying regular reporting and ad hoc analysis with the Microsoft Office suite, SQL database querying and enterprise-level analytic tools.- Responsible for traffic buying on Google/Yahoo/Bing, managing a growing budget of $1,000,000 per month in Search Engine Marketing spend. - Helping to implement an automated bidding strategy via Predictive Analytics and Optimization (PAO) and other statistical models.- Provide analysis and actionable input for Marketing, Social Media and Product Management teams.- Define high-level goals for organic growth. Develop and maintain weekly and monthly reporting. Help oversee implementation of SEO tests and best practices- Collaborate on ideas for outbound promotion and linking strategies, providing insight and strategic guidance.- Analysis of SEO and PPC trends and disruptions - Excel, SQL, pivot tables, V-Lookups, database querying, reporting, data manipulation.

Bachelor, Law & Society

Education record