Philip Shaw

Philip Shaw Email and Phone Number

I help CEOs and Marketing Managers create (or fix!) their marketing systems, then scale up their digital marketing to hit their revenue goals. @ Adventure Travel Digital
Philip Shaw's Location
Victoria, British Columbia, Canada, Canada
Philip Shaw's Contact Details

Philip Shaw work email

Philip Shaw personal email

n/a
About Philip Shaw

Do you feel you could be performing better in your role as marketing manager?Are you responsible for your company’s digital marketing (SEO, SEM, PPC, Social, Analytics) but still feel like you can’t possibly address all the queries that come across your desk? Are you pulled in a million different directions on a daily basis?My focus is on one thing: To help you perform better in your role than you are now. That usually means openly discussing your KPIs, and devising a plan to improve on your scores, within one quarter. Typically, that involves increasing leads and revenue within the constraints of your limited marketing budget.But it often goes deeper and we get into fixing your marketing processes and measuring systems. Sometimes even addressing the basic stuff like your poorly defined USP or dodgy conversion tracking.My background:Back in 2006, while I was consulting (and seriously yearning to start my own business), I came across an article about a retailer who had closed his expensive retail stores and tripled his sales through Google. That got me excited. There were no internet marketing degrees back then, so instead I registered for every industry conference and training course I could. Official sessions were valuable, the unofficial ones even more so. It was then that I realised search engine marketing would change traditional marketing forever. It was the future for all businesses, especially mine. The penny dropped. And CleverClicks was born. Flash forward to 2019 and I have learnt a lot since those early days. My team has undertaken tons of marketing experiments, had some failures and great successes too - including clients who have made a return in excess of 25:1!But the best part of all, is that I still get the same buzz I got 12 years ago. The economies of the web, and specifically Google, fascinate me to this day. If you feel you should be performing better in your role, send me a message and let’s chat.

Philip Shaw's Current Company Details
Adventure Travel Digital

Adventure Travel Digital

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I help CEOs and Marketing Managers create (or fix!) their marketing systems, then scale up their digital marketing to hit their revenue goals.
Philip Shaw Work Experience Details
  • Adventure Travel Digital
    Chief Executive Officer
    Adventure Travel Digital Oct 2023 - Present
    "Life is either a daring adventure or nothing at all"I am on a mission to help as many people as possible to push themselves beyond their comfort zone through adventure travel. Whether that's travel with a focus on culture, nature or typical adventure activities (like rafting or biking). Great things happen beyond your comfort zone!I do this by helping adventure travel operators cut wasteful marketing spend, smooth out seasonal variability, and fill upcoming tours using a strategic approach to digital marketing refined over the past 17 years. Think Paid Ads, SEO, CRM integration, BUT with clear revenue focused reporting so you know exactly how much you're spending and making, with each marketing channel. Yes, we will probably need to fix your systems first!
  • Cleverclicks Pty Ltd
    Chief Executive Officer
    Cleverclicks Pty Ltd Jul 2006 - Present
    CleverClicks mission is to help businesses achieve explosive growth. Search Marketing (PPC & SEO) is a phenomenal way to do that.Seven reasons why we may be the right Search Marketing agency for your business:1. AWESOME RESULTSAsk us about our client case studies. Two of which have been published by Google and have achieved greater than 20:1 returns.2. SINGLE MINDED FOCUS We "do" search marketing (PPC & SEO). That’s it. And that has immense advantages.3. 100% TRANSPARENCY & OWNERSHIP OF DATA You will always have access to & ownership of ALL of your data, and you'll always know the split between what you pay Google and what you pay us.4. NO CONTRACTS We think locking you in is nuts. We prove our value from month to month.5. COMPETITOR EXCLUSIVITY We won't work with your direct competitors. We will call you before accepting their business if we are in any doubt.6. MEASURE, MEASURE, MEASURE... Measuring means 'money in the bank'. That’s why we insist on call tracking. And auditing your Google Analytics account. We may even ask you to change things on your website so to stop p*ssing money up against the wall... 7. EXPERTISE We have been doing Google stuff since 2006. We have been interviewed in newspapers, radio, and speak at industry conferences in Australia and overseas. In short, we live and breathe online marketing. And, yes, as you'd expect, we are also a Google Partner (but we still don't get to see the algorithm...).
  • National Australia Bank
    Business Performance Manager
    National Australia Bank 2005 - 2006
    Melbourne, Victoria, Au
  • Woolworths Ltd
    Benefits Realisation Manager
    Woolworths Ltd 2001 - 2004
    Bella Vista, Nsw, Au
  • Hsbc
    Consultant
    Hsbc 1996 - 1999
    London, Gb
  • Pwc
    Audit Manager
    Pwc 1993 - 1996
    Gb

Philip Shaw Skills

Online Marketing Google Analytics Sem Ppc Analytics Marketing Seo Online Advertising Google Adwords Direct Marketing Social Media Marketing Marketing Strategy Advertising Web Marketing Digital Marketing Copywriting Management Web Analytics Digital Strategy Entrepreneurship E Business Search Engine Optimization Search Engine Marketing Small Business Search Advertising Landing Page Optimization Sales Organic Search Keyword Research Affiliate Marketing Mobile Marketing New Business Development Competitive Analysis Smo Link Building Conversion Optimization Email Marketing Web Project Management E Commerce Google Webmaster Tools Digital Media Lead Generation Training Online Reputation Management

Philip Shaw Education Details

  • Rhodes University
    Rhodes University
    Bachelor Of Commerce - Bcom

Frequently Asked Questions about Philip Shaw

What company does Philip Shaw work for?

Philip Shaw works for Adventure Travel Digital

What is Philip Shaw's role at the current company?

Philip Shaw's current role is I help CEOs and Marketing Managers create (or fix!) their marketing systems, then scale up their digital marketing to hit their revenue goals..

What is Philip Shaw's email address?

Philip Shaw's email address is ph****@****.com.au

What schools did Philip Shaw attend?

Philip Shaw attended Rhodes University.

What skills is Philip Shaw known for?

Philip Shaw has skills like Online Marketing, Google Analytics, Sem, Ppc, Analytics, Marketing, Seo, Online Advertising, Google Adwords, Direct Marketing, Social Media Marketing, Marketing Strategy.

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