Vp, Integrated Communications
CurrentBuilt, managed and mentored a cross-functional team of creative professionals to drive the planning, execution and measurement of corporate communications, community relations, marketing and research programs for the world’s largest and most productive film office. Restructured and expanded FilmLA community relations department. Repurposed award-winning “Film Works” public education campaign for a statewide grassroots push, rallying 22,000 supporters to help secure $330 million in… Show more Built, managed and mentored a cross-functional team of creative professionals to drive the planning, execution and measurement of corporate communications, community relations, marketing and research programs for the world’s largest and most productive film office. Restructured and expanded FilmLA community relations department. Repurposed award-winning “Film Works” public education campaign for a statewide grassroots push, rallying 22,000 supporters to help secure $330 million in state tax incentives for job creation in California. FilmLA's new outreach effort, “LA Loves Film,” has a social media focus and promotes economic sustainability through filmmaker and property owner education. Engaged a team of researchers and FilmLA board advisors in the writing, editing and publication of 23+ sought-after business sector analyses. Convened a working group of LA-area sound stage operators to develop an all-new source of B2B business intelligence, generating global interest and attracting hundreds of millions of dollars in capital investment for local production infrastructure.Leveraged owned media and shared media to respond to the COVID-19 crisis, supporting rapid regional business resumption through promotion of industry health protocols. Represented US film and media industry as a senior company spokesperson, reassuring a pandemic wary public and responding to policy questions and criticism from national, local and trade press. Spearheaded 2018 corporate re-branding initiative. Led competitive bid process to identify a marketing agency partner, participated in stakeholder research, and organized board and staff work teams toward the creation of new company mission statement and corporate identity. Deliverables included redesigned logo and brand style guide, new marketing collateral and web presence.Initiated FilmLA's first customer service measurement program, linking customer surveys to transaction data to generate insights for operations personnel. Show less
