Principal Software Architect
Current• Leading innovation projects that involve both architectural design and application development.• Provides technical leadership and mentorship, guiding the team in best practices, code reviews, and adherence to architectural principles.• Designed and developed the architectural framework for the company’s flagship product Palette, a key initiative driving BrandMuscle's strategic goals.• Led a cross-functional team of developers and engineers in translating business requirements into scalable and efficient technical solutions.• Defined and implemented the system architecture, including components, modules, and integration points, ensuring alignment with project scope and objectives.• Collaborated closely with product managers, UI/UX designers, and stakeholders to align technical decisions with business goals and user needs.• Documented system architecture, and technical specifications to facilitate knowledge sharing and maintain clarity across teams.