Principal Software Architect
Current- Leading innovation projects that involve both architectural design and application development.
- Provides technical leadership and mentorship, guiding the team in best practices, code reviews, and adherence to architectural principles.
- Designed and developed the architectural framework for the company’s flagship product Palette, a key initiative driving BrandMuscle's strategic goals.
- Led a cross-functional team of developers and engineers in translating business requirements into scalable and efficient technical solutions.
- Defined and implemented the system architecture, including components, modules, and integration points, ensuring alignment with project scope and objectives.
- Collaborated closely with product managers, UI/UX designers, and stakeholders to align technical decisions with business goals and user needs.