Phil Wilsdon Email & Phone Number

Senior Scrum Master for Elite Sports

Manchester Area, United Kingdom

+ Helping teams adapt to remote working - analysis of communication patterns which resulted in an improved communication model and the building of a community for teams to engage which improved feedback loops+ Lobbying the organisation to change the recruitment process to include a "meet the team" stage to help with acceptance, onboarding and team culture+ Running of workshops and "lunch and learn" sessions to introduce teams to different facilitation techniques to help them become more self organising + Facilitating cross-team retrospectives to help generate insights into how teams are feeling and identify department concerns and changes+ Onboarding and mentoring three additional scrum masters and helping to facilitate the running of an agile community promoting agile frameworks and practices. + Systems thinking to help identify bottlenecks, reliance on key skills or teams to help lobby for organisational change. + Working with POs and PMs to improve data-driven decisions, alignment around goals and scaling of teams. + Running of hackathons to help increase and drive an innovation culture

Manchester, England, United Kingdom

+ Building of a new scrum team based in Manchester and integration with the London based team.+ Promoting, training and implementation of Large Scaled Scrum (LeSS) across 3 product development teams.+ Team training on agile practices, frameworks, prioritisation techniques and facilitation of ceremonies. + Research of the DDaT and GDS standards - Attending Product People events to learn more from other organisations using these standards, following blog updates and connecting with individuals from DWP, HMRC, and joining slack communities to look at practices and roles in other government organisations. + Working with NHS Digital and NHSx to promote and run an unconference for how the NHS can attract and keep the best digital talent+ Helped set up an Agile product management community - organised quarterly meetups and helped manage the community.+ Promoting product management techniques such as vision, roadmaps, adoption of OKRs and North Star Metrics+ Mentoring and coaching of other Scrum Masters and Agile delivery managers across the organisation+ Introduced quarterly all-hands meetings to review team and product metrics and progress towards goals and to provide transparency for stakeholders.+ Promotion of transparency across the teams including sprint reviews, incident logs, progress towards goals and day to day monitoring of tools and processes. + Promoting the NHS Digital, service design manual which was successfully adopted by the team

Shanghai City, China

+ Reorganised the product development department to promote small, stable and dedicated product teams using either Kanban or Scrum frameworks and educated stakeholders to move away from traditional management.+ Coaching other individuals and departments in EF on being Agile, Scrum / Kanban adoption and implementation. Influenced change in organisational structure to help increase the productivity of Agile teams.+ Supporting POs to find techniques for effective product backlog management and ensuring product backlog items are clear, concise and are prioritised to maximise value- (INVEST, DEEP etc)+ Facilitation of Scrum ceremonies and product backlog refinement for multiple Scrum teams. Introduced formats, timeboxes and promoted relative estimation techniques to enable POs to do sprint and release planning.+ Training POs on the Agile planning onion and implemented a product roadmap and vision tool. Used roadmaps to facilitate alignment between different product development teams and management. + Training and coaching of product development teams to become self-organising and promotion of best engineering practices. Successfully introduced unit tests, peer code review and performance monitoring as part of teams definition of done. Promotion of CI/CD and automated testing.+ Removing team and organisation impediments including opening control of siloed systems and reducing dependencies across teams with an open-source code model. + Ensuring transparency through public access of product vision, roadmaps and Scrum or Kanban boards and by using the physical environment for daily inspection and adaption to encourage teams to self-organise. Setup a monthly team sharing to promote knowledge sharing across teams.+ Initiated and run a monthly "Go Agile" meetup to promote, educate and discuss the being Agile mindset, other frameworks such as LeanUX, team and organisation change towards Agile.

Shanghai City, China

Management of two discrete Drupal e-commerce platforms to continually increase both customer conversion rate and retention. Scrum Master + Manage the globally distributed development team across multiple digital products. facilitating Scrum ceremonies, managing sprint backlogs, adjusting priorities, dealing with sprint interruptions and removing impediments a well as producing reports for global management on outcomes and continuous improvement. + Write the user stories and product requirements while ensuring clear communication of the requirements to the design and development teams. Manage team coordination throughout development and daily communication with key stakeholders, customer care and support teams to help manage issues, provide progress updates and gather feedback or requirements.+ Q&A – Test new product features and responsible for final sign off before deployment to live environments.Product Management + Coordination and management of globally distributed stakeholders, marketing and customer care teams to analyse requests which included looking at the business case, impact on the product, ROI and customer retention as well as updating and maintaining the product backlogs and road maps.+ Research new features and analyse customer habits using analytical tools and platforms to successfully increase customer retention and conversion.

Shanghai, China

Product Management+ Defined the vision of existing products and responsible for improving and extending the life cycle of products through research and analysis of competition, technologies and trends. Responsible for the product back log and new feature definitions. Consultation with the UI/UX team to design the new products and product features.+ Performed onsite observations, interviews and consultation with brands and end users for the development and deployment of interactive solutions at events.+ Products I developed and managed were used by premium brands and agencies including Nike, Adidas, Audi, Ford, Centdegres, Imagination, UBM, H&M and ikea.+ Marketing – Management of social media employees and contributed to marketing campaigns. + Key event management including the product used for the AIA Carnival in Hong Kong where the product was used by over 100,000 people, a phone case solution for Martel in Hong Kong airport an interactive magazine builder developed for Ford at the 2015 Shanghai Auto show. Scrum Master + Managed the Software Engineering and Event Teams, including the running of SCRUM ceremonies and dealing with interruptions and impediments. Creation of user stories and supporting documentation for new product features.

Beijing, China

Product Management+ Developed mobile game products including new functionality and story creation which increased user engagement, retention and satisfaction. + Researched player behaviour by working across multiple departments and with players to analyse feedback and implement changes for the game which successfully increased player retention. + Developed both concepts and initial prototype design of new features which successfully increased DAU and revenue from the implemented design.Project Management + Served as internal project lead on several projects including the upgrade of the company forums, development and the design of a mobile game transfer process.Marketing+ Community Management & Marketing as Forum Administrator – recruited testers and worked within the marketing team to create new marketing campaigns across different digital media channels.

Newcastle Upon Tyne, United Kingdom

Product Manager + Defined the vision, working with internal development teams to maintain the existing product portfolio, phase out legacy products and develop new solutions. One such solution includes the development of an EPOS solution installed in over 110 stores. + Mobile and Web Consultation– Worked with organisations to research and analyse user processes and then proposing web and app solutions to solve problems or increase company revenue. + UI/UX – Worked with design teams, end users and clients to improve product design to ensure developed products are as user-friendly as possible. SCRUM Master+ Technical Team Manager – Oversaw web and mobile solutions and communicated with customers throughout projects or consultations.+ Implemented software to support the Scrum framework to improve the costing accuracy of projects and monitor projects once underway.

Tignes, France

Resort set up – Engaging local authority, ski school, rental shops and après event providers to negotiate customer discounts and commission for customer’s staying in the resort.Customer service – Presentation on customer arrival, visiting them on their first day of ski school and during the week, to ensure a high standard of customer care. I provided ski and resort guiding services, ran après ski events and dealt with customer complaints or problems.Après events – Sales and bookings, collecting and making payments and running the eventsAccounting – Responsible for takings, commission and payments to suppliers and producing a weekly balance sheet and banking payments.

Beijing, China

Aiesec Technical Internship for the largest professional automation software company in Asia working on SCADA (supervisory control and data acquisition) software.This was an evolving job that entailed, improving documentation for the user and administrator manual of the Industrial Automation Software. I learned software packages to provide a coherent English translation and assist with marketing material and training for European and American markets.Software testing – end user testing and identifying design changes to the user interface and ensuring the feedback messages for users were correctly translated and conveyed the error correctly. Weekly presentation on European countries and held discussion groups to raise cultural awareness to assist with American and European markets. Presented in front of 300 people at the UIBE University as part of a global village, cultural exchange event.

Newcastle Upon Tyne, United Kingdom

Industrial placement with Rombus ComputersHelp desk support - 1st line support for products and servicesResearch and Development - Looking at new possible products, cost benefit analysis and recommendation of market sectors or products sell. This includes the implementation of a new mail and online backup systems

Bachelor Of Science (Bsc) (Hons), Interactive Systems Design, 2.1

Activities and Societies: University of Manchester Ski Club (SKUM) Informatics Society Football Team Sports Secretary of the Grosvenor.

Education record