Xue (Philip) Yifei holds dual Bachelor's degrees in Political Science and Media Studies from the University of Toronto, Canada. With a keen political insight and a robust communication mindset, he brings a compelling blend of expertise to the table.His focus lies in the domains of marketing and public relations, encompassing corporate brand building, media relations, crisis communication, messaging, and business negotiations.Having garnered experience from both inhouse and agency, he has held positions at HNA Group (mother company of Hainan Airlines), Edelman Public Relations Worldwide, and ByteDance (overseeing TikTok's global communication).His extensive portfolio spans across diverse industries including aviation, tourism, finance, technology, internet, retail, automotive, and energy.Adapting seamlessly to varied corporate cultures, he has thrived in environments ranging from private enterprises to multinational corporations, including the dynamic realm of internet companies.Dedicated to exploring emerging industries, Philip Xue epitomizes an innovative spirit. His practical expertise, coupled with a robust execution capability, underscores his commitment to driving tangible results in a rapidly evolving landscape.
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国际公关部, 欧洲爱奇迹Shenzhen, Guangdong Province, Cn
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公关Elfbar Sep 2023 - Present中国 广东省 深圳 -
Global Communications Manager字节跳动 May 2020 - Mar 2023北京市, 中国——Main tasks: Responsible for the development and implementation of global PR strategies for multiple overseas products (mainly TikTok), formulating global PR plans, media strategies, and handling PR crises in product operations. Responsible for coordinating various overseas markets to implement a globally unified PR plan.——Project Manager: Responsible for the public relations strategy and implementation of the global function launch of TikTok, including the layout and follow-up implementation of the overseas regional market.——Project manager: Responsible for the preliminary PR preparations for TikTok Shop, including sorting out product information, and coordinating multiple internal departments including legal affairs, risk control, and government relations. -
Senior Executive爱德曼 Nov 2018 - Apr 2020中国 北京Core responsibilities: Focus on corporate public relations, media consultation, crisis public relations, event planning management, brand planning, communication planning. Serving the cross-border integrated group, state-owned enterprise with overseas business and foreign tourism bureau.——Project Manager: In charge of Walmart China’s daily communication work, including media monitoring, communication counseling, strategic planning and media relations development.——Project Manager: In charge of Bureau of Dubai tourism and Commerce Marketing (DTCM)’s communication counseling and media relations with China.——Project: Arrange media salon, press conference and new product Conference for Shell China——Project: Win a Speech Opportunity for JIC at Boao Forum for Asia for China Jianyin Investment Ltd.——Project: Provide daily public relations consultation for China Construction Bank (CCB). -
Communication & Marketing Center/Director海南航空 Mar 2018 - Nov 2018Beijing, China- Core responsibilities: In charge of Public Relation management and lead PR agencies to carry out the company’s marketing events; Represent the company in business negotiations. - PR & Communication: Plot the PR plan of “Hainan Airlines 2018 SKYTRAX 5 Star Award”, “Hainan Airlines opening ceremony of Shenzhen=Zurich lane”, “Hainan Airlines 5 Star Airline Evening Banquet”. - Media Maintenance: Maintain both domestic and international media resources on a regular basis. Including BBC, CCTV, People’s Daily Newspaper, Bloomberg news, Washington Post, CAIJING, etc. - Branding Scheme: Compose the “Lufthansa Airlines Research” branding strategy and “Hainan Airlines Branding Analyzation” individually, which was used by the company’s decision group as reference. - Business Negotiations: Lead business meetings with several Big Data marketing agencies and renowned media groups; Attend meetings to evaluate potential PR agencies and social media marketing agencies. -
Administration Office/Csr And Branding ManagerHna Innovation Media & Entertainment Group Co., Ltd Feb 2017 - Mar 2018Beijing, China- Core responsibilities: In charge of building the company’s branding philosophy; Construct the VI system; Lead the company’s PR and the communication campaign; Participate in business negotiations with CEO. - Rebranding Project: Lead the HNA IME Group’s rebranding project. Including carry out research with the McKinsey team. Arrange solo and group interviews and discussions throughout different departments. - PR & Communications: Lead the “HNA’s Mystery Secret” project PR campaign, as the project manager. Arrange interviews for the Phoenix Television and CAIJING.- Business Negotiations: Accompany HNA IME’s CEO and presidents of subsidiary corporations in business negotiations with major clients.
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Csr & Branding Manager海航集团 Sep 2017 - Dec 2017Beijing, ChinaCSR & Branding Department: Communication Center/CSR Center/Branding Center- Communication Center: Independently exploit Sichuan’s local media resources. In charge of arranging group and solo interviews for HNA’s president in Sichuan Province, China. Contribute and participate in the bid for HNA’s annual PR agency. Lead the group’s PR agency to carry out daily activities.- CSR Center: In charge of marketing plans and preparation for the cooperation ceremony between HNA and the World Food Programme(WFP). Constructed the feasibility report on future CSR cooperation between HNA and United Nations. Participated in the execution of the “2017 HNA group CSR Forum” and the “2017 HNA New York Week”.- Branding Center: Representative of HNA in the 2017 Beijing CAIJNG forum. Participated in areas such as HNA booth decoration and arranging interviews. Worked with McKinsey on the HNA rebranding project, building the VI and CI systems.
Yifei Xue Skills
Frequently Asked Questions about Yifei Xue
What company does Yifei Xue work for?
Yifei Xue works for 爱奇迹
What is Yifei Xue's role at the current company?
Yifei Xue's current role is 国际公关部, 欧洲.
What schools did Yifei Xue attend?
Yifei Xue attended 加拿大多伦多大学.
What skills is Yifei Xue known for?
Yifei Xue has skills like 人际沟通, 团队合作, B2b, 企业社会责任, 商务会议, Microsoft Powerpoint, 领导力, 管理人员, 媒体关系, 传播规划, 商业企划, 危机公关.
Who are Yifei Xue's colleagues?
Yifei Xue's colleagues are Daniel Rodriguez Minano, Jialun Yu, Tony Wang, Potter Ren, Harry Han, Eva Luo, Jessie Liu.
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