Spearheaded all aspects of day-to-day content production and management for the Greater Sydney Commission website, designed and executed site builds and enhancements, social media strategy, contract negotiations, budget implementation, and stakeholder management with the aim of ensuring high-quality content and increased engagement.

Returning to the Greater Sydney Commission, my current role focuses primarily on web production including:Website production:• Responsible for the day-to-day content production and management of the Greater Sydney Commission website via Drupal CMS.• Wireframe, design, build and test site refreshes and enhancements.• Project manage major site roll-outs via our third-party provider.• Special projects: including content producer on My Greater Sydney digital web tool. Social media:• Manage social media (Facebook, Twitter, LinkedIn, YouTube and Instagram) content.• Shoot and produce video content (via Adobe Premiere) and animation for site and social channels.

taste.com.au is the leading website for home cooks.Pursuing my love of food, in this role I was responsible for:Website & social media strategy:• Developing, implementing and driving digital editorial strategy to engage both existing and new audiences.Content:• Responsible for all content appearing on taste.com.au - including managing home page and Recipe of the Day - and oversight of content across Facebook and eDMs to an audience of 3 million-plus users a month.• Writing and publishing galleries, listicles and sponsored content.• Commissioning audience insight-led recipes and videos for both the website and as part of commercial advertising partnerships.Reporting and insights:• Monthly, weekly and ad hoc reporting via Omniture/Adobe Analytics on historical, current and upcoming consumer trends to support the marketing and ad sales teams.Commercial:• Supporting the advertising sales team by creating compelling, insight-led editorial and advertising offerings across mobile, desktop, tablet and social media.People management:• Managing a team of three digital producers.

The role of the Greater Sydney Commission is to coordinate and align the planning that will shape the future of Greater Sydney. I joined the Commission in the months prior to the release of the draft District Plans and remained in my position throughout the public exhibition period. I was responsible for a wide range of digital activities including:Website:• The day to day management of the Greater Sydney Commission website, including all preparation and publication of content.• Regular statistical reports and website traffic analysis.• Preparation, publishing and distribution of the monthly eDM.Social media:• Day to day social media (Facebook, LinkedIn and Twitter) including posts and responses.• Regular statistical reporting and social media analysis for all campaigns.Digital/production:• All digital initiatives within the communication and engagement space including creation of video, coverage of live events and presentations.

eHotelier.com is the Global Portal for Hospitality Professionals.In this role I was responsible for a range of digital functions including:• Design/site development• Branding• Editorial and content creation & management• CommunicationsAussieCuisine - A project by Gault&MillauI also worked on the Aussie Cuisine project, with additional responsibilities including:• Project and Team Management• Site build and design• Writer• Editor

Following a departmental restructure - and based upon my performance as Digital Content Editor - I was promoted to Editorial Manager ultimately responsible for all content appearing on Optus Zoo. I expanded the team to include a second editor (and eventually a third) as well as a team of freelance writers.In addition, I expanded the breadth of content to include food, travel, auto, fashion and beauty - joining the news, entertainment, sport, business news and tech channels - and in doing so established the site as a true creator of original content. During this time I also acted as a consulting editor to the Optus-owned eatability.com.au, responsible for their editorial direction during the move from user generated content to editorially driven content.I also acted as editorial lead during the Optus Zoo web and mobile redesign projects, overseeing the site's move to WordPress.Other regular responsibilities included: article writing, sub-editing, people management, the strategic ownership of editorial across Optus Zoo and its related apps and social media channels, running the editorial calendar, writer assignments and budgets, account management, working in tandem with the advertising team to secure sponsored articles, traffic reporting and analysis, and site enhancements and testing as part of an ongoing project team.

After seven years as a content aggregator and sales channel, the decision was taken to rebuild Optus Zoo (www.optuszoo.com.au) and in doing so, include an editorial layer. I took this opportunity to move from my then-current role into the position of Digital Content Editor. I was charged with establishing and subsequently increasing the editorial presence on the site, developing an editorial voice, content creation and growing reader engagement. I also wrote feature articles for mydoorstep.com.au, Optus' dining out and lifestyle, portal powered by Eatability.My ongoing responsibilities included daily operational maintenance of the Optus Zoo web and mobile sites, site enhancements, reporting, testing and design work.

Moving into a full-time position with Optus, I was responsible for the creation and management of all online promotions across Optus' music, games and app stores.The role involved working with product managers to create online and in-store promotions, the creation of direct marketing materials, the creation and maintenance of a promotional calendar, sourcing of prizes via third-parties and running online competitions, the production of internal comms for the Content & Portals team and building and maintaining cross-team relationships.

Hired in a contract role, I was responsible for the creation of digital content appearing on optus.com.au, optuszoo.com.au and assorted mobile (WAP) sites.I created digital assets including web and mobile ad banners, animation, competition pages, micro-sites and icons. I also designed and distributed two, fortnightly e-newsletters.

Reporting to the e-Business and Editorial Managers, I was responsible for all content appearing on sanofi-aventis’ Omnus portal, an online education and information site (www.omnus.com.au) used by more than 15,000 Australian healthcare professionals. During this time Omnus won the Marketing Innovation Award at the inaugural PRIME Awards.Some of my key responsibilities included the daily publication of content, sourcing and editing of images, sourcing material and writing headlines and short-form content for lifestyle channel, design and production of marketing and training materials, design and production of brand reminders and site enhancements.