Philip Zerbib Email & Phone Number

HOT is a group of communication companies that offers customers multiple communication services, including multi-channel television, fast internet infrastructure, advanced linear telephone services (fixed line and mobile) and ISP (internet provider) services• Group Websites analytics• Campaigns reporting and performance tracking• Self-Services reporting and analysis• E-commerce and Funnel/KPI Optimization

Paris Area, France

Panaya is a SaaS company that helps enterprise using solutions from SAP or Oracle to reduce their upgrade and testing risk and effort with innovative automation solutions.• Responsible for growing penetration in the French ERP upgrade and testing market • Initiate and execute marketing programs targeting companies running Oracle E-Business Suite or SAP ERP• Multi-channel strategy and execution, online & offline using Marketing Automation, CRM tools• Growth of Qualified leads by 40% and Oracle market penetration by 150% in the year• Recruited & Developed partners.• Managed tradeshows, webinars, partners events, Online Lead gen campaigns, localization,...

• Review HOT multi-channel systems (TV/VOD, Phone, Internet) to recommend Customer Segmentation Strategy and Tactics• Assess/develop HOT digital capabilities (Email/Web marketing, Social Media, SEM, ..) to create new opportunities for customer retention, acquisition and conversion

Global Marketing: Demand Generation Services Department

- Managed growth of online unqualified leads from 20K to 300K per quarter in EMEA- Customers acquisition and retention- Designed and deployed leads nurturing and multi channel campaigns for online Communities - Documented track record of managing regional teams, agencies and budgets - Served various business units including EMEA field marketing, product marketing and telemarketing organizations- Digital Marketing services include : newsletter, SEM, Social Media, web events, email campaign , reporting, web analytic....extended by innovation- Localization in all EMEA region including : France, Iberia, Northern European Countries and South Europe Middle East and Africa.

Developped and deployed Partners Programs, tools, activities to drive sales through the Sun Software partners network.- Channel Guide, Web Site, Database, Partner Marketing funds- Leads generation programs(incentive, direct mailing, advertising, seminars, roadshows)- Events: EMEA Partner Conference in Lisbon featuring Sun VPs and Exec for key partners,End users seminars with key integration partners (Portal, Security, Application Servers)

- Launched the Sun Developer Connection up to 27 000 registered in France: 60% of increase in 1 year (1M worldwide)- Built France program for ISVs & developers : SDC packages with conference, webinar, web site, e-mailing, … - Designed the SunClub : dedicated to the Partners Technical Sales force for competencies development

- Software development environment products specialist (Visual Workshop C/C++, Java Workshop, Java Studio)- Java specialist and spokesperson for Sun France (newspaper, TV online)- Designed and executed product strategy and marketing programs for development products in local market- Developed sales enablement program for Partners and Sun sales teams (Training, Presentation, Demonstration...) - Developed partnerships including retailers (FNAC, Surcouf, Catalog vendors, ISVs, JavaBeans vendors)- Managed marketing budget for direct marketing, advertising, seminars, tradeshows

Technical account manager foir Aerospatiale, PSA, CIT AlcatelTradeshows management (Avignon/AI, Toulouse/CASE...)

Expert Systems developmentEuropean Research Projects (ESPRIT)AI trainers (OO, ES, ...)

Dea - Advanced Professional Degree, Computer Science - Artificial Intelligence

Master Of Science, Computer Science

Bac C, Mathematics