www.GeometryConsulting.com- Qualitative research and recruitment (remote and in-person)- UX research and design optimization

www.CubeHouseWorks.com- Qualitative research and recruitment- UX research and design optimization- Branding and design thinking- Semiotics and cultural interpretation- Ethnography and market immersionIndustry specializations:#Automotive #Alcohol #E-Commerce #ConsumerTech #Luxury #Hospitality #DesignResearch #B2BRecruitment and Project Management in Greater China, Japan and India

Project Director in QLCategory expertise: automotive, technology, athleisure, luxury, travel and hospitality

Closed by parent company Omnicom

• Research, analyze and publish articles about global brand innovations, creative marketing campaigns and new product launches.• Present trends reports to planning directors and C-level managers at major 4A agencies across Greater China.• Lead Mintel 2016 Chinese Consumer Trends project and serve as key speaker for company annual event.• Contribute expert comments to media including China Daily, CBN Weekly, ICS Shanghai, Channel News Asia, Forbes Asia and Campaign Asia.

•Engaged in qualitative studies for advertising evaluation, prototype test, product U&A evaluation, future design evaluation and so on.•Utilized qualitative methods such as focus group, in-depth interview, ethnography, online panel, and car clinic for gaining cultural insights and understanding consumer behavior and psychology • Extensively and systematically trained to have moderated in pair interviews and mini focus groups for electronics and automotive projects.•Actively involved in proposal design, pitching, execution, reporting, and presentation for more than 20 Fortune 500 companies.•Closely worked with a wide portfolio of clients including 6 top auto makers, 1 major cellphone brand, the largest consumer electronics brand, the largest online digital market brand in US, and a European national embassy.

•Designed, optimized and executed the new website and new branding image. •Developed monthly marketing plans to support seasonal sales and demands. •Conducted industry research and competitive analysis to assist better planning and marketing campaigns. •Managed company’s social media accounts for customer acquisition and retention through original content creation. •Planned and prioritized the marketing projects in accordance with management level’s direction.