Phil Jermain Email & Phone Number

New Haven, Ct

Develop and expand relationships with major accounts, driving increased revenue across all media assets, which include four television stations, the newly created Bounce cable network (African-American programming) and all related internet sites. A major focus is working with agencies who place advertising for accounts with corporate home offices outside Connecticut. Develop and execute an annual strategic sales plan which includes specific objectives and methods in television and on-line sales results in: total revenue, market share, business retention, new account development and profitability. Collaborate on the planning and execution of strategies which leverage on-line assets through social media. Extensive search engine marketing. Manage relationships with many of the stations largest and most strategically significant accounts representing diverse vertical markets, including Stop & Shop, Nissan, Bob’s Discount Furniture, Pilgrim Furniture, Bassett Furniture, Shop-Rite and CarMax. . Developed effective promotional strategies involving keyword research and search engine optimization. Created embedded video advertisements on Facebook targeted to specific audience demographics. Leveraging the company’s strategic relationship with LIN Digital, a premium top 20 search engine company in the country, driving them to become the agency of record for client organizations.

Directed a team of fourteen Account Executives who generated $24 million in annual revenue in the sale of television and on-line advertising. Report to the Director of Sales. Recruited, selected, trained, managed, motivated and evaluated sales professionals. Utilized sophisticated technological and analytical tools to measure performance and develop strategies. Quickly developed the respect of sales team after having been promoted into the role from position of Senior Account Executive. Achieved a smooth transition. Built a cohesive, high-performance, self-managing team. (Continued on page two)Developed strong working relationships with existing staff. Mentored and trained them in advanced sales techniques. Traveled with staff members in territory. Personally assisted on major accounts. Recruited and developed new talent to meet the needs of a changing market. Successfully led evolution of advertising sales efforts to include rapidly growing internet component. Developed successful strategies to monetize this asset in a dynamic, rapidly evolving competitive environment. Consistently out-paced competitors in market share of revenue.

Top producer amongst a highly competitive group of commissioned sales professionals. Developed and managed a book of business which generated $5 million in annual sales. ACHIEVEMENTS•Handled some of the station’s largest and most strategically important clients, including: Anthem Blue Cross/Blue Shield of Connecticut, Citizens Bank, State of Connecticut Tourism Bureau, Friendly’s Ice Cream, Connecticut Nissan Dealers, People’s Bank of Connecticut, Raymour & Flanigan Furniture, Tri-State Ford Dealer Group and Wendy’s.•Tenure distinguished by the ability to conceive, organize, present and sell major packages, including UConn’s Men’s Basketball, Pilot Pro Tennis, the Academy Awards and the Greater Hartford Open PGA Golf Tournament. •Successfully presented and closed a relationship with the Connecticut business unit of a national corporation which had a firm “cable television only” policy. This relationship was exclusive to WTNH-TV within Connecticut.

Marketed and sold television advertising time for an independent station. Brought energy, strategic thinking, and imagination to providing exceptional value to clients. Generated business both through working directly with clients, and through working with advertising agencies. ACHIEVEMENTS •Grew business exponentially. Accounts included Connecticut Toyota Dealers Association, SNET, Northeast Utilities, McDonald’s, Fleet Bank, NY/Connecticut Ford Dealers and People’s Bank. •Excelled at creating value and building account relationships from inception. Created a unique sponsorship with the McDonald’s, tied into the Connecticut Lottery, a first-time advertiser with the station, that generated $250,000 annually. •Developed a unique, first-of-its-kind strategic alliance between regional car dealerships, leveraging an opportunity provided by the coverage policies of the National Football League. The arrangement is still in place, generating customers for the businesses and revenue for the station.

Sold spot television advertising time on behalf of twelve assigned stations located within the top fifty television markets in the United States. Selected out of highly competitive college recruitment process. Quickly recognized as a leader and top performer. Developed expertise in audience demographics, market needs, and developing sponsorship programs. ACHIEVEMENTS• #1 in training class – first to receive assignment – staying in flagship location in New York City. •Consistently exceeded industry performance standards, closing business both proactively and reactively. •Developed innovative solutions to marketing challenges, generating exceptional ROI for customers.