Turning insights and data into actionable marketing strategies with clear business outcomes; I'm responsible for leading the development and implementation of consumer and social media focused marketing strategies designed to optimize the consumer lifecycle, drive customer content consumption, and improve retention.▪ Oversee a portfolio of cohesive social media strategies, aligning priorities, timing, and goals with business initiatives. Own and develop multiple social strategies and roadmaps, prioritizing critical initiatives based on projected business impact.▪ Draft social media guidelines and policies, create training materials, and establish streamlined processes to ensure consistent and compliant practices are universally adopted within the organization.▪ Develop and implement enterprise social media governance change management, establishing company-wide role clarity across all social media functions including content development, social listening and measurement, and consumer engagement.▪ Utilize strong relationships with internal stakeholders and external social platform partners to uncover consumer insights, analyze competitor trends, and devise strategic initiatives aimed at enhancing market share. Support broader enterprise initiatives in need of first-party data and third-party insights. Leverage this understanding to effectively measure the impact of our brand and performance marketing efforts.▪ Collaborate closely with senior leaders to inform strategic initiatives, including opportunity sizing and the prioritization of tactics aimed at expanding and retaining our customer base.▪ Synthesize quantitative and qualitative research to deliver market-sizing reports and media spend recommendations for acquiring target consumers.▪ Publish a consumer insights newsletter series highlighting industry and consumer shopping trends, which is distributed to senior leaders across the organization to help teams develop actionable plans to drive growth.

• Oversaw enterprise social media strategies that promoted and protected the Farmers brand while improving the customer experience.• Provided social media coaching and directives to teams across the organization tasked with brand reputation and customer service.• Met with business units across the organization, managing a coordinated portfolio of strategies that aligned priorities, timing, and goals with planned social media initiatives.• Maintained a solid understanding of social media best practices, partnering with internal teams and external agencies to ensure Farmers Social Media Standards were applied in all work performed.• Managed content strategies for owned and agent social media, oversaw content approvals.• Served as Social Media SME for internal teams charged with brand reputation and customer service.• Wrote social media guidelines and policies, developed training resources to ensure consistent and compliant practices were adopted organization wide.

• Lead and learned agilely, connecting with experts across departments to develop and implement the brand’s enterprise social media strategy.• Consulted senior leaders on social media governance, providing expertise and perspective while sharing information about the complexities of social media in easy to understand terms.• Managed social media communities leveraging my personality and passion to create engaging online experiences for those interacting with the State Farm brand. My efforts have helped the brand to consistently lead the industry in both share of voice and sentiment. • Contributed to social media campaigns that reached more than 2 billion people annually. I’ve lead Facebook LIVE activations, award show integrations, and several made-for-television specials.• Built comprehensive reporting packages that help facilitate data informed decisions, drive accountability, and encourage conversations that help decision makers and stakeholders understand where changes are necessary and most effective.• Developed and implemented consistent methods for assessing social channel performance ensuring they support the business and have clear objectives.• Provided strategic guidance to agency and business partners. A trusted advisor to both peers and leaders, I earned the opportunity to represent the brand as a spokesperson at internal and external events.• Facilitated on-the-job instruction for new employees, created enterprise-wide training courses for internal associates, and on-board external agencies.• Built and maintained the brand’s social listening strategy. • Rolled up my sleeves and dug into social content creation and campaign ideation ensuring content distribution on the right channel, to the right audience, at the right time.• Navigated reputational issues: identifying, handling and reporting on the issues as they happened. • Created strategies and processes for identifying and managing social media influencers.

• Develop and deliver integrated marketing solutions that fulfill strategic objectives• Provide creative direction for projects and campaigns; develop and manage timelines to ensure on-time and on-budget delivery• Write and edit copy for promotional materials including print, broadcast, outdoor advertisements, web, direct mail and email, social media, speeches and presentations• Facilitated creation of a new website and corresponding email communication design• Executed a permission-based email strategy that increased open rates by more than 15%• Plan, promote and execute more than 30 events annually, including technical direction and production• Build project development teams, present proposals, identify and resolve issues• Cultivate the organization’s message through collaboration with key stakeholders

• Monitored and managed online mortgage application and rate software for all bank branches• Built relationships with key accounts and increased customer base• Designed web-synchronized billboard that automatically updated mortgage rates in real-time

• Orchestrated marketing strategies, including digital, print and social media• Facilitated board meetings, managed staff, negotiated contracts and developed client relationships• Launched successful advertising campaign that increased event sales by 56%• Decreased overhead expenditures by 30% and simultaneously increased net revenue by 25%

• Provided support to account directors and executives working with clients, such as Ohio Arts, The American Medical Association and SinuCleanse• Developed quantitative and qualitative research tools that were used to create a national ad campaign for The American Medical Association• Created presentations for agency meetings, developed website content, and wrote copy for product packaging