🤘 Phil Kellum Email & Phone Number

United States

• Collaborate with strategists and project managers to cover organic social and event coverage needs• Lead social copywriter writing 120+ social posts a week across five owned social channels and an employee advocacy program to drive awareness, sales and acquisitions for CDW

Greater Denver Area

• Cover all copy needs including complete site refreshes, display banners, email campaigns, paid social media content• Collaborate directly with Art Directors and Creative Directors to create content from concept through production• Clients include IMM, Tandem Partners, SunStream Energy, Vladimir Jones, Heinrich Marketing, Catalyst Marketing Agency, Noodles & Company, Prologis

United States

• Lead all company copy needs across social media, paid media, website, email marketing and branding• Drive new subscriber acquisitions through storytelling and direct response marketing• Collaborate with Creative Director, Art Director and UI/UX Designer team to create work across all owned channels• Spearhead Coda Companion editorial and marketing development in app and across all channels

Denver, Colorado, United States

• Lead copywriter across entire agency covering eBooks, trend reports, social media, email campaigns, blogs• Collaborate with Design Director and Strategy Director to drive sales and activations• Clients include Adobe, Fastly, NetApp, Microsoft, Marketo, Zones

Greater Denver Area

• Lead social media copywriter for all paid and organic posts across all DISH social channels (Facebook, Twitter, Instagram)• Led teams of designers and motion graphics experts to concept and create comprehensive monthly and quarterly social campaigns• Shaped social tone and voice for all DISH social channels to ensure consistent brand standards• Worked with teams across the organization to produce content that led to engagement and, ultimately, new activations for DISH• Concepted and produced regular video series for monthly and quarterly campaigns, collaborations with ESPN and more

Boulder, Colorado

• Lead copywriter on all client projects and campaigns for HARIBO USA, Bass Pro Shops, Earthbound Farm, ADT, Natural Grocers, Charlotte's Web, Arrow Electronics, Ooma, Lems Shoes and more• Worked directly with design team, producers and client leads to create work that performed across channels and hit every metric• Created monthly custom social media content campaigns from idea to production• Shaped tone and voice for multiple clients and helped evolve to meet changing customer targets• Writer and editor for agency blogs, monthly trend reports and quarterly marketing campaigns, including "The 2018 Marketing Agency Buyer's Guide for You."

Boulder, Colorado

• Lead copywriter on all client projects and campaigns• Clients included TracFone, Straight Talk, Total Wireless, Roku, Leota, magicJack, Primanti Bros.• Worked hand in hand with design team and client partnerships to ensure all requirements and metrics were addressed while still creating deliverables that performed well• Go-to writer for multiple interactive Facebook Canvas units for multiple clients, as well as all paid social and organic social asks• Created hundreds of display campaigns covering all points in the funnel, plus regular email campaigns• Shaped agency tone & voice and wrote for website redesign, press kit for PR practice, new business outreach emails• Blogger and copy editor for multiple agency-related blogs

Boulder, Colorado

• Responsible for all copy needs for clients - from weekly direct response emails to full digital display campaigns• Clients included TracFone, Straight Talk, NET10 Wireless, Chili’s Grill & Bar, Big5 Sporting Goods• Social media expert/copywriter for Chili’s - handling daily posts for all three major social channels (Facebook, Twitter, Instagram)• Shaped tone & voice for brands to cover all channels, touchpoints and more• Optimized campaigns on ongoing basis to keep performance at a high level

Kansas City, Missouri Area

• Email Campaign Copy: Increase email inbox delivery rates, open rates, and click-through rates by creating and developing relevant concepts, writing engaging content and compelling copy, subject, from lines and alt tag copy.• Display Campaign Copy: Increase banner ad click-through rates by creating and developing relevant concepts, writing engaging content and compelling copy that leverages cutting-edge rich media technology.• Web/Landing Page Copy: Increase click-to-lead conversion rates by writing compelling copy that reinforces referring campaign promises, highlights offer value propositions and their associated features and benefits, and directs users to a desired action.

Grandview, Missouri

• Managed creative teams and wrote daily auction item descriptions for GoMotorBids.com, the largest automobilia and model train auction website in the world at the time and DailyHobbyDeal.com, a daily hobby flash deal website• Managed partnership agreements (Fernandez Racing, Cheever Racing, Victory Junction Gang Camp, Speedway Childrens Charities, Joe Gibbs Racing, Jeff Gordon Inc., Joe Gibbs Foundation, Michael Ross Memorial Foundation, Racing Against Cancer, Stewart-Haas Racing, Richard Petty Motorsports & Rusty Wallace Inc.) on a weekly basis• Assisting in the development of new potential theme auctions• Attend regular meetings for, participate in, and help implement ideas with regards to: any processes, functionalities, or policies that can use be improved and refined

Kansas City, Missouri Area

• Managed Mobile Energy Team (of 13 METs) covering the state of Kansas and northwest Missouri.• Implemented strategic planning of sampling “missions” on a daily basis to find consumers in need of energy at all times of the day and night according to various sampling platforms• Developed and maintained relationships with distributors, key accounts, colleges, athletes, and organizations• Responsible for scheduling on a bi-weekly basis, weekly and monthly reports of team activity, ordering product for sampling purposes when needed, maintaining vehicles, recruiting new team members