🤘 Phil Kellum Email & Phone Number

United States

• Collaborate with strategists and project managers to cover organic social and event coverage needs
• Lead social copywriter writing 120+ social posts a week across five owned social channels and an employee advocacy program to drive awareness, sales and acquisitions for CDW

Greater Denver Area

• Cover all copy needs including complete site refreshes, display banners, email campaigns, paid social media content
• Collaborate directly with Art Directors and Creative Directors to create content from concept through production
• Clients include IMM, Tandem Partners, SunStream Energy, Vladimir Jones, Heinrich Marketing, Catalyst Marketing Agency, Noodles & Company, Prologis

United States

• Lead all company copy needs across social media, paid media, website, email marketing and branding
• Drive new subscriber acquisitions through storytelling and direct response marketing
• Collaborate with Creative Director, Art Director and UI/UX Designer team to create work across all owned channels
• Spearhead Coda Companion editorial and marketing development in app and across all channels

Denver, Colorado, United States

• Lead copywriter across entire agency covering eBooks, trend reports, social media, email campaigns, blogs
• Collaborate with Design Director and Strategy Director to drive sales and activations
• Clients include Adobe, Fastly, NetApp, Microsoft, Marketo, Zones

Greater Denver Area

• Lead social media copywriter for all paid and organic posts across all DISH social channels (Facebook, Twitter, Instagram)
• Led teams of designers and motion graphics experts to concept and create comprehensive monthly and quarterly social campaigns
• Shaped social tone and voice for all DISH social channels to ensure consistent brand standards
• Worked with teams across the organization to produce content that led to engagement and, ultimately, new activations for DISH
• Concepted and produced regular video series for monthly and quarterly campaigns, collaborations with ESPN and more

Boulder, Colorado

• Lead copywriter on all client projects and campaigns for HARIBO USA, Bass Pro Shops, Earthbound Farm, ADT, Natural Grocers, Charlotte's Web, Arrow Electronics, Ooma, Lems Shoes and more
• Worked directly with design team, producers and client leads to create work that performed across channels and hit every metric
• Created monthly custom social media content campaigns from idea to production
• Shaped tone and voice for multiple clients and helped evolve to meet changing customer targets
• Writer and editor for agency blogs, monthly trend reports and quarterly marketing campaigns, including "The 2018 Marketing Agency Buyer's Guide for You."

Boulder, Colorado

• Lead copywriter on all client projects and campaigns
• Clients included TracFone, Straight Talk, Total Wireless, Roku, Leota, magicJack, Primanti Bros.
• Worked hand in hand with design team and client partnerships to ensure all requirements and metrics were addressed while still creating deliverables that performed well
• Go-to writer for multiple interactive Facebook Canvas units for multiple clients, as well as all paid social and organic social asks
• Created hundreds of display campaigns covering all points in the funnel, plus regular email campaigns
• Shaped agency tone & voice and wrote for website redesign, press kit for PR practice, new business outreach emails

Boulder, Colorado

• Responsible for all copy needs for clients - from weekly direct response emails to full digital display campaigns
• Clients included TracFone, Straight Talk, NET10 Wireless, Chili’s Grill & Bar, Big5 Sporting Goods
• Social media expert/copywriter for Chili’s - handling daily posts for all three major social channels (Facebook, Twitter, Instagram)
• Shaped tone & voice for brands to cover all channels, touchpoints and more
• Optimized campaigns on ongoing basis to keep performance at a high level

Kansas City, Missouri Area

• Email Campaign Copy: Increase email inbox delivery rates, open rates, and click-through rates by creating and developing relevant concepts, writing engaging content and compelling copy, subject, from lines and alt tag.
• Display Campaign Copy: Increase banner ad click-through rates by creating and developing relevant concepts, writing engaging content and compelling copy that leverages cutting-edge rich media technology.
• Web/Landing Page Copy: Increase click-to-lead conversion rates by writing compelling copy that reinforces referring campaign promises, highlights offer value propositions and their associated features and benefits, and.

Grandview, Missouri

• Managed creative teams and wrote daily auction item descriptions for GoMotorBids.com, the largest automobilia and model train auction website in the world at the time and DailyHobbyDeal.com, a daily hobby flash deal.
• Managed partnership agreements (Fernandez Racing, Cheever Racing, Victory Junction Gang Camp, Speedway Childrens Charities, Joe Gibbs Racing, Jeff Gordon Inc., Joe Gibbs Foundation, Michael Ross Memorial Foundation.
• Assisting in the development of new potential theme auctions
• Attend regular meetings for, participate in, and help implement ideas with regards to: any processes, functionalities, or policies that can use be improved and refined

Kansas City, Missouri Area

• Managed Mobile Energy Team (of 13 METs) covering the state of Kansas and northwest Missouri.
• Implemented strategic planning of sampling “missions” on a daily basis to find consumers in need of energy at all times of the day and night according to various sampling platforms
• Developed and maintained relationships with distributors, key accounts, colleges, athletes, and organizations
• Responsible for scheduling on a bi-weekly basis, weekly and monthly reports of team activity, ordering product for sampling purposes when needed, maintaining vehicles, recruiting new team members