Phil Koutsis Email & Phone Number

New York, Ny, Us

Huntington Beach, Ca, Us

As CCO of FGPG and ShowReady, I am a creative doer & leader. At FG|PG "We Create Emotion-Driven, Human-2-Human Experiences". And have the mantra of "Any Experience. Every Possibility." From live experiences, to content creation, digital and social, and blended media solutions, we dream big and deliver excellence across every step of the strategic, creative, and production journey.I am responsible for leading that creative vision, ensuring our creative product is world-class and award winning, empowering a positive and supportive internal agency culture, and ensuring all our work connects with culture and drives business growth for our clients.As CCO, I also lead all new business development efforts of the agency and The Shop @ ShowReady, and partner with our CMO to support our marketing (strategy, budget and implementation) for FG|PG and ShowReady.For 8 months in 2023, I also supported the agency as interim CMO, managing our marketing team, honing our marketing and social strategy, reimagining our blog approach and writing blogs/articles, managing the marketing ad budgets, and more. We now have an amazing new CMO that I continue to partner with as needed and in the spirit of our One Team approach.

As a freelance ECD, I helped agencies and in-house client teams by leading the strategy and ideation of creation of B2C and B2B integrated experiential marketing campaigns, crafting content, social media strategies, running brainstorms, designing entire RFP pitches including presenting during the client-facing presentations as a contracted extension of the in-house team. I was often tapped to find fresh new perspectives, amplify existing ideas, or flip them on their head completely. I then applied my copywriting, art direction, and creative direction skills to bring them to life as needed solo, or helping lead the teams where I was working. What I worked on:• Pitched, won, and designed two virtual conferences. - A bespoke VIP virtual/digital brand world experience with keynote speakers, content, broadcast production, and multi-language translation services. Designed from the ground up to be reused for ongoing 2021 virtual events. - A hybrid virtual conference that included full broadcast engineering, motion graphics, content planning, main stage keynotes, an emcee desk, over 50 live and pre-recorded sessions, gamification, networking and more— all living inside a customized virtual platform for 700+ attendees.• Virtual Platforms & Virtual Conferences leveraging my expertise of experiential, digital, social, and broadcast/content to up the game in the virtual space.• Content Creation and Digital/Social extensions• New Business Pitches that include digital, virtual, AR/VR, and live/hybrid experiences, sports and entertainment marketing, and being the lead presenterMultiple Agencies: - All in stealth mode for pitches + undisclosed projects (from nutrition companies to automotive to gaming to motor sports and more)

We're Magnetic was an Experience First agency that leveraged the entire marketing landscape— including experiential, digital, social media, content, virtual, hybrid events, and AR/VR experiences. As ECD, I helped shape our global creative vision and led all creative staffing & budgets, culture & creative product, new business & agency marketing, awards, and major client projects. I was also part of the Executive Leadership team with a focus on growth, biz dev, and agency visibility in the marketplace.The agency went out of business due to the impact of Covid-19 on our industry.Clients included:Airbnb • American Express • Blackberry • Facebook • Glenmorangie • Halo Top • Irish Spring • Instagram • Kind • Klarna • Lyft • Netflix • No.7 • Oculus Go • Pinterest • Samsung • SAP • Shopify • Tastemade • TikTok • Trading SpacesSpeaker at:2018 Cannes Creativity Festival: Chief Creatives on the Beach2018 Advertising Week NY - "Designed for Live" - https://bit.ly/2S1YmkI2018 EventTech Conference, Las Vegas - "Analog Experiences: How to strike a balance between low tech and no tech"2018 + 2019 FastCompany Innovation Festival: FastTracks PresenterPublished:Campaign US: "Is Your Brand Storytelling or Storygiving"SHOOT: Mid-year Report Card + Year End Survey 2019/2020Muse by Clio - "Creative Ideas that Worked in 2018" #ExperienceGood Project - "The Ultimate Experience: Delivering a taste of normal"Awards:• 2019 Adweek Xperiential Awards: 3X Winner - Best Experiential Activation by a Technology Brand/Best Use of Social Media in an Experiential Activation/ Best Use of Mobile in an Experiential Activation for Instagram Storyscape with Es Devlin2019 Ex Awards - Ex Winner: Best Use of Technology and Social Media / Instagram Storyscape with Es Devlin• Gold Experience Design & Technology award for Instagram Storyscape with Es Devlin• 2019 Event Marketer B2B Hidden Gem Awards: Winner - Best Roadshow / American Express

As a freelance ECD, I led ideation and entire pitches through the client-facing presentations. Where I worked: GES (Global Experience Specialists)MKTGPorter NovelliRepublic Wireless

New York, New York, Us

I was hired in 2010 to help be a change agent— part of a core team with the mission to transform the agency and deliver more robust, integrated programs including content, digital, and social media. I started as the creative lead on American Express B2B as well as on new business and special projects. In late 2014, I was tapped to run creative across all of American Express, the largest client at Momentum. The work spanned sports, entertainment, fashion, music, corporate, and small business (Amex OPEN). And included live events/experiential, social, digital, content/TV, innovation, radio, outdoor, advertising, trade shows, and more. Throughout my time at Momentum, I was also fortunate enough to lead work for some amazing clients including Samsung, Westin/Sheraton/Starwood, Cigna, Facebook, Google, Major League Soccer, USGA, ZTE, DKMS, and was an integral part of our agency new business efforts. I also had the opportunity to lead SAP globally working with their key sponsorship properties including Cirque de Soleil, NHL, NBA and the NFL.During my 7 years at Momentum, the work I led earned over 60 industry awards, and I was a part of the senior leadership team that helped redefine Momentum's offerings, achieving record growth year-over-year.

I founded Humongous Advertising to service a range of clients that included marketing, global sourcing and production for 901 Tequila (owned by Justin Timberlake) and new product innovations for a toy company.

Irving, Texas, Us

• Co-managed a creative department of 50+ across three TracyLocke offices: Wilton, CT; Soho, NY; Bentonville, AR• Part of leadership team that helped redefine TracyLocke's positioning and agency vision• Integrated marketing programs that straddled brand, retail/shopper, digital and socialBrands included:Kimberly-Clark (Depend, Huggies, Kleenex, Kotex, Scott), Pepsico, Pepsi Foodservice, Pepsi Lipton Partnership (Brisk, Lipton, Tazo), Sun Products Corp. (All, Great Value, Sun, Snuggle, Wisk), VitaminShoppeDisciplines included: Advertising, Design, Packaging, Promotions, Shopper Marketing, Social Media, and Digital - CPG / Retail / Healthcare

• Executive position within the Creative Department responsible for management and creation of through-the-line advertising, TV, branding, promotions, shopper, retail, and marketing campaigns. • Lead on all copy flowing through the agency (excluding tobacco brands)• Global branding, advertising, TV, digital, social media, packaging, logos, tag lines, POS, promotions, environmental design, and strategy• Responsible for leading new business pitches, crafting responses, integrating ideation across all verticals, and presenting• Helped manage a creative staff of nearly 40 designers, copywriters, 3D artists, industrial/product designers, and in-house video editors• Helped manage creative staffing plans and profitabilityBrands included:Absolut Spirits Company, Amstel Light, Aerobed, Dos Equis, Extell Development, Heineken, Jiffy Lube, Kmart, Pantone, Pizza Hut, Ramada Worldwide, Super 8, Trinity Church Wall Street, Underwriters Laboratories, Wyndham Worldwide and others.

I was the founder of Inventorspot.com - a website featuring innovations, gadgets, and fresh content by a team of writers. We were the first site to host a free, inventor gallery so inventors could be discovered. Our inventor forum became the go-to community to ask questions. And we authored content that outed inventor scam companies. The site was ranked in the top 1000 blogs in the world by Technorati, and was ranked a top 15,000 website by Alexa with 1MM unique visitors monthly. I founded the site, was a writer, and moved on to serve as a creative, digital and business advisor to the management team.

Boston, Massachusetts, Us

Lead the $135M Verizon Wireless Northeast Brand/Retail Account and a group of 10+; managed the American Red Cross National account. Print, radio, outdoor, TV, retail, POS, promotions, branding, direct, and in-store environmental design.• Pitched and won the national rebranding of Verizon Wireless. Created the “checkmark” graphic system, brand guidelines, and “reliablity strategic” framework utilized across all media for 5+ years; won the consolidation of multiple regions under Hill Holliday• Helped grow agency revenue on Verizon Wireless over 50% in 4 years and helped rebuild the production studio leading to $1M in savings a year• Wrote and produced over 50 radio spots, 200 ads, 30 outdoor billboards, TV spots, and dozens of banner ads each yearClients > American Healthways, American Red Cross, LG Electronics, Verizon Wireless + New Business - Technology / Healthcare / Not-for-Profit / QSR / Branding

Responsible for helping manage the flow of work across a group of 25+. TV, radio, print, outdoor, direct, digital and new business.• Helped launch the first iteration of Wunderman’s Interactive Department and won the first digital assignments from Citibank, Sony & Clairol• Led Sony’s first multi-product integrated campaign for Sony Digital Imaging to introduce connectivity across a portfolio of digital productsClients included: Amtrak, AT&T, Barpoint.com, Citi (Citibank Credit Cards, CitiPlaza.com, ClickCiti.com, MyCiti.com) Clairol Professional, Quicken Insurance, Showtime, SONY (AIBO, Digital Imaging, Home Entertainment, Mobile, Portable Audio, TiVo, Vaio computers), Xerox + New Business

New York, Ny, Us

Aquafresh Toothpaste and Toothbrushes, Amana, Canon, Contac Cold Medicine, Cortaid, Crown Royal, Global One, Global Star, Jif Peanut Butter, Raytheon, Red Lobster, Sprint, Switchcraft, Vivarin + New Business - Healthcare / Pharma / CPG / Technology

Ba, Communications & Advertising

Engineering & Economics