Phil Koutsis Email and Phone Number
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As CCO of FGPG and ShowReady, I am a creative doer & leader. I help to drive forward the creative vision, creative product, culture, visibility in the marketplace, and all business development efforts. I am an idea maker, idea spotter, storyteller, storygiver, tech innovator, doer, and mentor.For 30+ years, I have helped create award-winning integrated B2C and B2B campaigns, content, social, PR moments, branding, packaging, activations and experiences, digital platforms, and AR/VR innovations for some of world's best-known brands, including: Absolut, Airbnb, American Express, American Red Cross, Cigna, Citi, Dos Equis, Facebook, Google, Heineken, Instagram, Kimberly-Clark, Lyft, Pepsico, Pinterest, Ramada, Samsung, SAP, Sony, Westin, and Verizon. Along the way, I've led teams of all sizes and entire departments.From general to direct, digital to promotions, branding to experiential, packaging to retail commerce, my approach has always been the same. I seek to push the boundaries of what's possible- while building brands, sparking conversations, driving business results and finding the magic that lives at the intersection of creativity, culture, and technology. Notable work:Marvel SNAP Global Launch: One Show & ADC Shortlists, Ex Award, 4X Platinum / 1x Gold Muse Creative Awards, 9x Gold Stevie Awards - 200M+ Impressions"You VS Sharapova" for American Express - the world's first active VR experience. Over 1 Billion Impressions / Grand Ex Award WinnerInstagram Storyscape - "Instagram's Gorgeous, Immersive Es Devlin Experience is the Most Powerful Thing You'll See in Cannes"—Adweek / Adweek Xperiential Awards (3X Gold) / Ex Award - Best Use of Tech & Social MediaFacebook IQ: Live - immersive B2B experience that let guests step into the insights. American Business Award / Gold Brand Experience of the Year / Event Marketer Experience Design Awards / Silver Best B2B Event"Shop Small with Shaq"- the largest Shop Small campaign in Amex history. 1B+ Media Impressions / Clio Sports Silver / Ex Award - CauseLaunched Amex/Twitter partnership at SXSW with the AMEX Sync Jay-Z Concert. Ex Award Gold / "The Winner of the SXSW 2012 Buzz Bowl: Amex"-Ad AgePitched and won Heineken USA; created Dos Equis "The Most Interesting Academy" - Reggie Gold, Cannes Short ListRebranded Verizon Wireless - created the "checkmark" brand & retail design system.Turned Hyundai's Time Square billboard into NYC's largest playable video game. Inventor, U.S. Utility Patent (# 5207508). Founded and sold the #1 global inventor website with 1M+ monthly visitors
Fg|Pg
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Fg|PgNew York, Ny, Us
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Chief Creative Officer (Cco) Fg|Pg And ShowreadyFg|Pg Aug 2020 - PresentHuntington Beach, Ca, UsAs CCO of FGPG and ShowReady, I am a creative doer & leader. At FG|PG "We Create Emotion-Driven, Human-2-Human Experiences". And have the mantra of "Any Experience. Every Possibility." From live experiences, to content creation, digital and social, and blended media solutions, we dream big and deliver excellence across every step of the strategic, creative, and production journey.I am responsible for leading that creative vision, ensuring our creative product is world-class and award winning, empowering a positive and supportive internal agency culture, and ensuring all our work connects with culture and drives business growth for our clients.As CCO, I also lead all new business development efforts of the agency and The Shop @ ShowReady, and partner with our CMO to support our marketing (strategy, budget and implementation) for FG|PG and ShowReady.For 8 months in 2023, I also supported the agency as interim CMO, managing our marketing team, honing our marketing and social strategy, reimagining our blog approach and writing blogs/articles, managing the marketing ad budgets, and more. We now have an amazing new CMO that I continue to partner with as needed and in the spirit of our One Team approach. -
Freelance Executive Creative Director / Strategic Creative Consultant / New Business ConsultantFreelance Jul 2020 - Sep 2020As a freelance ECD, I helped agencies and in-house client teams by leading the strategy and ideation of creation of B2C and B2B integrated experiential marketing campaigns, crafting content, social media strategies, running brainstorms, designing entire RFP pitches including presenting during the client-facing presentations as a contracted extension of the in-house team. I was often tapped to find fresh new perspectives, amplify existing ideas, or flip them on their head completely. I then applied my copywriting, art direction, and creative direction skills to bring them to life as needed solo, or helping lead the teams where I was working. What I worked on:• Pitched, won, and designed two virtual conferences. - A bespoke VIP virtual/digital brand world experience with keynote speakers, content, broadcast production, and multi-language translation services. Designed from the ground up to be reused for ongoing 2021 virtual events. - A hybrid virtual conference that included full broadcast engineering, motion graphics, content planning, main stage keynotes, an emcee desk, over 50 live and pre-recorded sessions, gamification, networking and more— all living inside a customized virtual platform for 700+ attendees.• Virtual Platforms & Virtual Conferences leveraging my expertise of experiential, digital, social, and broadcast/content to up the game in the virtual space.• Content Creation and Digital/Social extensions• New Business Pitches that include digital, virtual, AR/VR, and live/hybrid experiences, sports and entertainment marketing, and being the lead presenterMultiple Agencies: - All in stealth mode for pitches + undisclosed projects (from nutrition companies to automotive to gaming to motor sports and more)
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Executive Creative DirectorWe'Re Magnetic Feb 2018 - Jul 2020We're Magnetic was an Experience First agency that leveraged the entire marketing landscape— including experiential, digital, social media, content, virtual, hybrid events, and AR/VR experiences. As ECD, I helped shape our global creative vision and led all creative staffing & budgets, culture & creative product, new business & agency marketing, awards, and major client projects. I was also part of the Executive Leadership team with a focus on growth, biz dev, and agency visibility in the marketplace.The agency went out of business due to the impact of Covid-19 on our industry.Clients included:Airbnb • American Express • Blackberry • Facebook • Glenmorangie • Halo Top • Irish Spring • Instagram • Kind • Klarna • Lyft • Netflix • No.7 • Oculus Go • Pinterest • Samsung • SAP • Shopify • Tastemade • TikTok • Trading SpacesSpeaker at:2018 Cannes Creativity Festival: Chief Creatives on the Beach2018 Advertising Week NY - "Designed for Live" - https://bit.ly/2S1YmkI2018 EventTech Conference, Las Vegas - "Analog Experiences: How to strike a balance between low tech and no tech"2018 + 2019 FastCompany Innovation Festival: FastTracks PresenterPublished:Campaign US: "Is Your Brand Storytelling or Storygiving"SHOOT: Mid-year Report Card + Year End Survey 2019/2020Muse by Clio - "Creative Ideas that Worked in 2018" #ExperienceGood Project - "The Ultimate Experience: Delivering a taste of normal"Awards:• 2019 Adweek Xperiential Awards: 3X Winner - Best Experiential Activation by a Technology Brand/Best Use of Social Media in an Experiential Activation/ Best Use of Mobile in an Experiential Activation for Instagram Storyscape with Es Devlin2019 Ex Awards - Ex Winner: Best Use of Technology and Social Media / Instagram Storyscape with Es Devlin• Gold Experience Design & Technology award for Instagram Storyscape with Es Devlin• 2019 Event Marketer B2B Hidden Gem Awards: Winner - Best Roadshow / American Express
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Freelance Executive Creative Director / Creative LeadFreelance Marketing And Creative Services Jun 2017 - Feb 2018As a freelance ECD, I led ideation and entire pitches through the client-facing presentations. Where I worked: GES (Global Experience Specialists)MKTGPorter NovelliRepublic Wireless
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Svp, Group Creative DirectorMomentum Worldwide Jun 2010 - Jun 2017New York, New York, UsI was hired in 2010 to help be a change agent— part of a core team with the mission to transform the agency and deliver more robust, integrated programs including content, digital, and social media. I started as the creative lead on American Express B2B as well as on new business and special projects. In late 2014, I was tapped to run creative across all of American Express, the largest client at Momentum. The work spanned sports, entertainment, fashion, music, corporate, and small business (Amex OPEN). And included live events/experiential, social, digital, content/TV, innovation, radio, outdoor, advertising, trade shows, and more. Throughout my time at Momentum, I was also fortunate enough to lead work for some amazing clients including Samsung, Westin/Sheraton/Starwood, Cigna, Facebook, Google, Major League Soccer, USGA, ZTE, DKMS, and was an integral part of our agency new business efforts. I also had the opportunity to lead SAP globally working with their key sponsorship properties including Cirque de Soleil, NHL, NBA and the NFL.During my 7 years at Momentum, the work I led earned over 60 industry awards, and I was a part of the senior leadership team that helped redefine Momentum's offerings, achieving record growth year-over-year. -
Founder & Executive Creative DirectorHumongous Advertising Inc. Mar 2010 - May 2010I founded Humongous Advertising to service a range of clients that included marketing, global sourcing and production for 901 Tequila (owned by Justin Timberlake) and new product innovations for a toy company.
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Vp, Executive Creative DirectorTracylocke Feb 2009 - Mar 2010Irving, Texas, Us• Co-managed a creative department of 50+ across three TracyLocke offices: Wilton, CT; Soho, NY; Bentonville, AR• Part of leadership team that helped redefine TracyLocke's positioning and agency vision• Integrated marketing programs that straddled brand, retail/shopper, digital and socialBrands included:Kimberly-Clark (Depend, Huggies, Kleenex, Kotex, Scott), Pepsico, Pepsi Foodservice, Pepsi Lipton Partnership (Brisk, Lipton, Tazo), Sun Products Corp. (All, Great Value, Sun, Snuggle, Wisk), VitaminShoppeDisciplines included: Advertising, Design, Packaging, Promotions, Shopper Marketing, Social Media, and Digital - CPG / Retail / Healthcare -
Senior Partner, Group Creative DirectorGeometry Global (G2 Branding & Design, A Division Of Grey, Geometry Global, Now Vmly&R Commerce) Mar 2006 - Feb 2009• Executive position within the Creative Department responsible for management and creation of through-the-line advertising, TV, branding, promotions, shopper, retail, and marketing campaigns. • Lead on all copy flowing through the agency (excluding tobacco brands)• Global branding, advertising, TV, digital, social media, packaging, logos, tag lines, POS, promotions, environmental design, and strategy• Responsible for leading new business pitches, crafting responses, integrating ideation across all verticals, and presenting• Helped manage a creative staff of nearly 40 designers, copywriters, 3D artists, industrial/product designers, and in-house video editors• Helped manage creative staffing plans and profitabilityBrands included:Absolut Spirits Company, Amstel Light, Aerobed, Dos Equis, Extell Development, Heineken, Jiffy Lube, Kmart, Pantone, Pizza Hut, Ramada Worldwide, Super 8, Trinity Church Wall Street, Underwriters Laboratories, Wyndham Worldwide and others.
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FounderInventorspot.Com Jan 2006 - Jan 2009I was the founder of Inventorspot.com - a website featuring innovations, gadgets, and fresh content by a team of writers. We were the first site to host a free, inventor gallery so inventors could be discovered. Our inventor forum became the go-to community to ask questions. And we authored content that outed inventor scam companies. The site was ranked in the top 1000 blogs in the world by Technorati, and was ranked a top 15,000 website by Alexa with 1MM unique visitors monthly. I founded the site, was a writer, and moved on to serve as a creative, digital and business advisor to the management team. -
Vp, Associate Creative DirectorHill Holliday Ny Sep 2001 - Mar 2006Boston, Massachusetts, UsLead the $135M Verizon Wireless Northeast Brand/Retail Account and a group of 10+; managed the American Red Cross National account. Print, radio, outdoor, TV, retail, POS, promotions, branding, direct, and in-store environmental design.• Pitched and won the national rebranding of Verizon Wireless. Created the “checkmark” graphic system, brand guidelines, and “reliablity strategic” framework utilized across all media for 5+ years; won the consolidation of multiple regions under Hill Holliday• Helped grow agency revenue on Verizon Wireless over 50% in 4 years and helped rebuild the production studio leading to $1M in savings a year• Wrote and produced over 50 radio spots, 200 ads, 30 outdoor billboards, TV spots, and dozens of banner ads each yearClients > American Healthways, American Red Cross, LG Electronics, Verizon Wireless + New Business - Technology / Healthcare / Not-for-Profit / QSR / Branding -
Vp, Associate Creative DirectorWunderman Jul 1998 - Sep 2001Responsible for helping manage the flow of work across a group of 25+. TV, radio, print, outdoor, direct, digital and new business.• Helped launch the first iteration of Wunderman’s Interactive Department and won the first digital assignments from Citibank, Sony & Clairol• Led Sony’s first multi-product integrated campaign for Sony Digital Imaging to introduce connectivity across a portfolio of digital productsClients included: Amtrak, AT&T, Barpoint.com, Citi (Citibank Credit Cards, CitiPlaza.com, ClickCiti.com, MyCiti.com) Clairol Professional, Quicken Insurance, Showtime, SONY (AIBO, Digital Imaging, Home Entertainment, Mobile, Portable Audio, TiVo, Vaio computers), Xerox + New Business -
Senior CopywriterGrey Advertising Feb 1991 - Jul 1998New York, Ny, UsAquafresh Toothpaste and Toothbrushes, Amana, Canon, Contac Cold Medicine, Cortaid, Crown Royal, Global One, Global Star, Jif Peanut Butter, Raytheon, Red Lobster, Sprint, Switchcraft, Vivarin + New Business - Healthcare / Pharma / CPG / Technology
Phil Koutsis Skills
Phil Koutsis Education Details
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University Of HartfordCommunications & Advertising -
Clarkson UniversityEngineering & Economics
Frequently Asked Questions about Phil Koutsis
What company does Phil Koutsis work for?
Phil Koutsis works for Fg|pg
What is Phil Koutsis's role at the current company?
Phil Koutsis's current role is Chief Creative Officer at FG|PG | Integrated, Omni-Channel Creative Leader | Multi-Award Winner | Writer | Speaker | Biz Dev Expert | Industry Judge.
What is Phil Koutsis's email address?
Phil Koutsis's email address is ph****@****gpg.com
What is Phil Koutsis's direct phone number?
Phil Koutsis's direct phone number is +191779*****
What schools did Phil Koutsis attend?
Phil Koutsis attended University Of Hartford, Clarkson University.
What are some of Phil Koutsis's interests?
Phil Koutsis has interest in Com, 000 Websties In The World By Alexa.
What skills is Phil Koutsis known for?
Phil Koutsis has skills like Integrated Marketing, Advertising, Creative Direction, Creative Strategy, Direct Mail, Brand Development, Digital Marketing, Digital Strategy, Graphic Design, Relationship Marketing, Art Direction, Outdoor Advertising.
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