Phill Murphy Email and Phone Number
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Category Management and Marketing professional with demonstrated success driving growth in the CPG and Apparel industries. Extensive expertise in leveraging loyalty card, Homescan panel and syndicated data to create actionable selling stories to drive growth, launch new items, and optimize space on shelf.
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Category Insights Manager - WalmartSargento FoodsChicago, Il, Us
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National Customer Business ManagerSargento Apr 2024 - PresentPlymouth, Wisconsin, Us -
Category Insights Manager - WalmartSargento Apr 2016 - Jul 2024Plymouth, Wisconsin, UsCategory Manager with Walmart and National Grocery chain customer responsibility. In this role, leveraging expertise in Dairy/Refrigerated space to drive continued category growth for our customers and our brand. Continued expertise in Shopper/Loyalty Card analytics, leveraging insights to drive activation with both internal and customer stakeholders, across all levels of the organization. Established point of contact for category and shopper insights across national customer base, influencing merchandising, assortment, shelving and promotional strategies.
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Category Solutions ManagerWhitewave Foods Dec 2012 - Apr 2016Paris, FrWorked with national grocery customers in developing and executing category management and sales strategies that lead to continued growth and share leadership of $150MM+ business in Dairy, Frozen and Center Store categories.Leveraged expertise in shopper insights, loyalty card and syndicated scan data to defend and grow share of shelf to leadership position in key categories during semi-annual shelf resets.Developed and presented new product sell-in stories to customer buying teams across numerous Perimeter, Frozen and Center Store categories.Collaborated with internal cross-functional teams to develop and execute customer-specific strategies to successfully expand existing WhiteWave brands into new categories, as well as launch new WhiteWave brands.Created reporting tools which monitor real-time pricing, velocity, distribution voids, and supply chain metrics which quickly identified and resolved numerous store-level merchandising issues. -
Account ManagerThe Npd Group Feb 2008 - Dec 2012Port Washington, Ny, UsLeveraged POS, consumer panel, and custom research to develop sell-in stories for top-tier accounts, leading to increased sales and distribution of new and existing products. Collaborated with global brand marketing teams to understand competitive landscape, identifying growth opportunities within key markets and demographics that resulted in implementation of new marketing initiatives for client's brands.Created numerous reporting tools and processing efficiencies which significantly improved data delivery timelines and organizational profitability. -
Associate ConsultantRsi Sep 2007 - Feb 2008San Jose, California, UsProvided actionable insights based on retailer POS, transaction, trade-spend, cost, inventory and loyalty card data. Findings were then compiled into business review plan to evaluate past category performance and develop business strategies for upcoming year. Worked with CPG manufacturers and client category management to manage timeline and workflow of category review process. Identified and implemented strategies to significantly streamline data processing and analysis. -
Manager, Client ServicesGoliath Solutions Jun 2006 - Sep 2007As on-site account representative, managed all aspects of client service, including data integration, training, client relationship management, and developing standard operating procedures and process flow for account protocol which did not previously exist. Worked with client category management to review and analyze in-store merchandising performance and develop strategies to optimize promotional spending. Regularly provided analysis and presentation to various CPG manufacturers on merchandising execution, placement and sales performance.
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Project ManagerSymphonyiri Group Jul 2004 - Sep 2006Chicago, Il, UsProvided actionable and in-depth market research analysis to mid and senior level client management.Administered numerous client trainings on company products and services. -
InternSport & Leisure Promotion 2003 - 2004
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Intern - Media AffairsAltria 2002 - 2002Richmond, Virginia, Us
Phill Murphy Skills
Phill Murphy Education Details
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Washington State UniversityMaster Of Business Administration - Mba -
Niagara UniversityCommunication And Media Studies
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John F. Kennedy Catholic High School
Frequently Asked Questions about Phill Murphy
What company does Phill Murphy work for?
Phill Murphy works for Sargento Foods
What is Phill Murphy's role at the current company?
Phill Murphy's current role is Category Insights Manager - Walmart.
What is Phill Murphy's email address?
Phill Murphy's email address is ph****@****ave.com
What is Phill Murphy's direct phone number?
Phill Murphy's direct phone number is +140145*****
What schools did Phill Murphy attend?
Phill Murphy attended Washington State University, Niagara University, John F. Kennedy Catholic High School.
What skills is Phill Murphy known for?
Phill Murphy has skills like Market Research, Customer Insight, Management, Consumer Insight, Competitive Analysis, Shopper Marketing, Consumer Products, Marketing Strategy, Business Insights, Data Analysis, Forecasting, Nielsen.
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