Phillip Higginbotham Email & Phone Number

Gastonia, North Carolina, United States

• Created social media and company marketing plans by translating business objectives into defined channel marketing goals, strategies, and tactics.
• Created, collaborated with, and managed social media channel marketing programs, initiatives, and content.
• Provided guidance and consultation on marketing best practices and common obstacles based on prior experiences.
• Analysed key performance indicators to identify opportunities to improve the online experience and drive conversion.
• Provide accurate reporting and insights across digital channels related to content, product information, and competitive gaps/opportunities.
• Consulted on marketing budgets and execution of annual marketing plans, effective portfolio planning, and marketing resource allocation.

Charlotte Metro

Created advertising and regional marketing strategies, which included brand messaging through radio, TV, billboards, on-site sponsor activation, and social media engagement. Developed and implemented local events such as concerts, tournaments, festivals, non-profit fund-raising, and station events to help drive listener activation, loyalty, and revenue.