Phillip Allen Email and Phone Number
In the ever-evolving world of digital, I’m driven by the endless possibilities that great technology and innovative strategies can unlock. As Co-Founder of Zestly Digital, I lead a team dedicated to helping businesses navigate digital complexity and achieve transformative outcomes through strategic technology selection and execution.Throughout my career, I’ve forged a unique path that blends Marketing, Technology, and Data to drive impactful results. I specialise in directing enterprise-level Marketing Platforms, harnessing dynamic templating, and constructing robust data pipelines, particularly within Retail and FMCG domains. Crafting and executing contemporary data strategies is my forte, enabling the development of resilient data platforms that empower data-driven decision-making.At Zestly Digital, we believe that every business is unique, and so are its digital needs. Our mission is to partner with companies to develop informed, tailored technology solutions that not only address current gaps but also enhance the strengths of existing systems. From initial consultation to ongoing optimisation, we are committed to delivering results that truly make a difference.Recognised for my leadership in Marketing Operations, I have a proven track record of leading high-performing teams, streamlining processes, and managing external partnerships and vendor assessments. My ability to cultivate strong relationships with senior stakeholders is integral to the success of the projects I lead. I’m passionate about championing data-driven marketing in today’s digital-first landscape, where I unite technology, marketing, and design teams to deliver impactful outcomes.I’m a firm believer in fostering a team mindset that drives us forward as industry leaders. I’m also passionate about continuous learning and collaboration.Beyond the digital realm, you’ll find me savouring a good latte ☕.Let’s connect and explore how we can shape the future of marketing operations, MarTech, and data-driven digital modernisation together.
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Co-Founder | CooZestly Digital Aug 2024 - PresentAs the Co-Founder of Zestly Digital, I lead the company's strategic direction and oversee all aspects of our service delivery. My role involves working closely with businesses to understand their unique challenges and guiding them through the digital transformation process with tailored technology solutions.Key Responsibilities:Strategic Leadership: Set the vision and strategic goals for Zestly Digital, ensuring alignment with client needs and market trends.Client Engagement: Partner with businesses to identify technology gaps and opportunities, offering expert advice on the most effective solutions.Technology Selection & Execution: Lead the evaluation and implementation of technology solutions, ensuring they are strategically aligned and deliver measurable results.Team Leadership: Oversee the development and performance of our team, fostering a culture of innovation, collaboration, and excellence.Business Development: Drive growth by identifying new business opportunities, building relationships, and expanding our client base.Project Oversight: Manage key projects from inception to completion, ensuring they meet client expectations and are delivered on time and within budget. -
Head Of Data | Solution ArchitectZestly Digital Mar 2024 - PresentMy focus is on empowering businesses to maximise the value of their data within their digital eco-system. I work with clients to develop a bespoke strategy across Data and Digital technology and leveraging either existing or new investments. Some areas of focus include:▪Enhancing personalisation to resonate deeply with your audience.▪Providing a 360 degree view of your customers, enabling targeted and effective strategies.▪Leveraging the latest in cloud technology to ensure scalability and security.▪Streamlining your workflows, making your operations more efficient and agile.▪Unlocking data analytics, so you can make informed decisions with ease.▪Bridging gaps in your tech stack to create a seamless, integrated ecosystem. -
FounderLighthouse360 Mar 2024 - PresentLighthouse360 specialises in guiding businesses through the complexities of the digital market. We help companies select and implement technology solutions that not only integrate seamlessly but also enhance existing systems. With a deep understanding of the digital landscape's challenges and opportunities, Lighthouse360 ensures that technology investments are strategic, informed, and tailored to each business's unique needs. Beyond consultation, we are committed partners in technical execution, supporting clients from initial setup to ongoing optimisation, ensuring technology investments deliver tangible results. -
Head Of Digital & Data OperationsOzsale Apr 2023 - Mar 2024Part Of Frasers Group, Au▪Own data products and platform across Engineering and Analytics▪Lead transformation to modern data technology to deliver personalisedexperiences to customers▪Own MarTech and drive technical strategy to support data-driven campaigns▪Own Integration platform and support all business units through automation toimprove processes, create efficiencies and reduce expenses -
Head Of Marketing & Data OperationsLittle Birdie May 2021 - Apr 2023Melbourne, Victoria, AuMarketing Operations▪ Selection, Implementation and Operation of CRM and other MarTech Platforms▪ Build and manage an operational team to deliver on marketing initiatives▪ Manage external parties and agencies to deliver on Marketing Strategy▪ Solution Design and Implement highly efficient and scalable architecture forcampaign deliveryData & Analytics▪ Selection, Implementation and Operation of Data Warehouse▪ Own, Develop and Implement website analytics strategy▪ Build and maintain data models across entire ETL/ELT stages▪ Build and maintain dashboards using Tableau -
Crm Operations & Automation ManagerCatch.Com.Au Jul 2020 - Dec 2020Docklands, Victoria, Au▪ Oversee the Marketing Automation Development team▪ Develop and maintain Automation and CRM architecture for all channels includingEmail, Push, SMS, and Web▪ Manage strategy delivered by the business across the MarTech stack; includingliaising with stakeholders to evaluate requirements, budget management, vendorevaluation, solution recommendations and performance optimization▪ Ongoing analysis of customer journey and communication touchpoints to developand improve CRM and automation activities▪ Work closely with Data Science to; develop and maintain data integrations,identify, and action opportunities to increase marketing performance, enhancecapabilities and insights -
Marketing Automation ManagerCatch.Com.Au Sep 2019 - Jul 2020Docklands, Victoria, Au -
Email Marketing Operations ManagerCatch.Com.Au Dec 2018 - Sep 2019Docklands, Victoria, Au▪ Set up and launch a high volume of email campaigns using HTML▪ Set up and launch daily push notifications▪ Manage offshore operations team▪ Build effective targeting to match scheduled email content within ESP▪ Build and execute trigger campaigns with a strong focus on CRM and automation▪ Develop and maintain A/B test plan and surface testing results.▪ Drive and support initiatives leading to an increase in response metrics andrevenue▪ Own email reporting and insights providing recommendations to leadership -
Email Marketing CoordinatorCatch.Com.Au Jan 2018 - Dec 2018Docklands, Victoria, AuManaging multiple email channels and peripheral programs with a focus on increasing revenue and growth. -
Marketing AssistantCatch.Com.Au Oct 2017 - Dec 2018Docklands, Victoria, Au -
Seo Content WriterCatch.Com.Au Jun 2017 - Oct 2017Docklands, Victoria, Au -
Sales ConsultantNext Byte Nov 2013 - Mar 2014
Phillip Allen Skills
Phillip Allen Education Details
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Rmit UniversityMarketing -
Adma IqCustomer Journey Mapping
Frequently Asked Questions about Phillip Allen
What company does Phillip Allen work for?
Phillip Allen works for Zestly Digital
What is Phillip Allen's role at the current company?
Phillip Allen's current role is Technology Selection & Execution Partner | Co-Founder at Zestly Digital.
What schools did Phillip Allen attend?
Phillip Allen attended Rmit University, Adma Iq.
What are some of Phillip Allen's interests?
Phillip Allen has interest in Children, Politics, Science And Technology, Human Rights, Health.
What skills is Phillip Allen known for?
Phillip Allen has skills like Account Management, Customer Service, Social Networking, New Business Development, Management, Marketing, Retail, Sales Management, Sales, Social Media, Team Leadership, Teamwork.
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