Phillip Allen Email & Phone Number

As the Co-Founder of Zestly Digital, I lead the company's strategic direction and oversee all aspects of our service delivery. My role involves working closely with businesses to understand their unique challenges and guiding them through the digital transformation process with tailored technology solutions.Key Responsibilities:Strategic Leadership: Set.

• My focus is on empowering businesses to maximise the value of their data within their digital eco-system. I work with clients to develop a bespoke strategy across Data and Digital technology and leveraging either.
• Enhancing personalisation to resonate deeply with your audience.
• Providing a 360 degree view of your customers, enabling targeted and effective strategies.
• Leveraging the latest in cloud technology to ensure scalability and security.
• Streamlining your workflows, making your operations more efficient and agile.
• Unlocking data analytics, so you can make informed decisions with ease.

Lighthouse360 specialises in guiding businesses through the complexities of the digital market. We help companies select and implement technology solutions that not only integrate seamlessly but also enhance existing systems. With a deep understanding of the digital landscape's challenges and opportunities, Lighthouse360 ensures that technology investments.

Part Of Frasers Group, AU

• Own data products and platform across Engineering and Analytics
• Lead transformation to modern data technology to deliver personalisedexperiences to customers
• Own MarTech and drive technical strategy to support data-driven campaigns
• Own Integration platform and support all business units through automation toimprove processes, create efficiencies and reduce expenses

Melbourne, Victoria, AU

• Marketing Operations
• Selection, Implementation and Operation of CRM and other MarTech Platforms
• Build and manage an operational team to deliver on marketing initiatives
• Manage external parties and agencies to deliver on Marketing Strategy
• Solution Design and Implement highly efficient and scalable architecture forcampaign deliveryData & Analytics
• Selection, Implementation and Operation of Data Warehouse

Docklands, Victoria, AU

• Oversee the Marketing Automation Development team
• Develop and maintain Automation and CRM architecture for all channels includingEmail, Push, SMS, and Web
• Manage strategy delivered by the business across the MarTech stack; includingliaising with stakeholders to evaluate requirements, budget management, vendorevaluation, solution recommendations and performance optimization
• Ongoing analysis of customer journey and communication touchpoints to developand improve CRM and automation activities
• Work closely with Data Science to; develop and maintain data integrations,identify, and action opportunities to increase marketing performance, enhancecapabilities and insights

Docklands, Victoria, AU

Docklands, Victoria, AU

• Set up and launch a high volume of email campaigns using HTML
• Set up and launch daily push notifications
• Manage offshore operations team
• Build effective targeting to match scheduled email content within ESP
• Build and execute trigger campaigns with a strong focus on CRM and automation
• Develop and maintain A/B test plan and surface testing results.

Docklands, Victoria, AU

Managing multiple email channels and peripheral programs with a focus on increasing revenue and growth.

Docklands, Victoria, AU

Docklands, Victoria, AU

Bachelor Of Business, Marketing

Customer Journey Mapping