Senior Director, Enterprise Customer Experience Strategy
CurrentFacilitate Design Thinking Activities throughout the journey lifecycle.Lead journey re-designs by leading human-centered thinking and zero-based design exercises for a wide range of audiences with a focus on the customer experience.Tailor the design/research approach to any audience and flexes as plans/priorities evolve with the changing landscape.Define, plan, execute and interpret customer research, interview, & collate data.Lead ethnographic studies and concept testing.Interpret customer research to generate insights to develop and implement solution concepts based on the findings.Articulate latent needs of customers to business stakeholders through empathy driven storytelling.Work closely with business, functional and technology teams and create/facilitate human-centered design activities that drive a differentiated customer experience.Serve as an advocate and champion for the customer centric, research, & design cultures to stakeholders with little experience partnering in human-centered design.Provide a clear, consistent perspective on contemporary experience design practices in our Agile software development process and creating next generation user experiences for new enabling technologies.