Phillip Quindara Email & Phone Number

Schenectady, Ny, Us

Albany, New York Area

Director of Marketing responsible for the development and delivery of a fully integrated marketing strategy for CSArch. Leads the planning, development and implementation of CSArch’s marketing communications, business development, and public relations activities. Manages the marketing staff in the creation of proposals, sponsorships, events, collateral materials, social media and website.

Albany, Ny

Responsible for managing marketing initiatives that generate demand for energy consulting and software services performed by EYP’s energy practice, The Weidt Group. Developed annual marketing plan, budget and revenue forecast to provide strategic guidance for all marketing and business development initiatives. Project manager for the development of marketing content including sales materials, project sheets, email blasts, website videos, webinars, tradeshow and event materials, online and print advertising. Successfully launched EYP’s first webinar series, “How to Become a Carbon Zero Hero” which received a national 1st place promotional campaign award from the Society of Marketing Professional Services (SMPS).Received 1st place in the external newsletter category from SMPS for “Ensights” a blog about energy services that features regular contributions from internal staff.

Provided brand planning leadership to improve tactical and creative development of salesforce marketing communications for pharmaceutical brands in the diabetes and asthma categories. Formulated brand positioning statements and presented creative guidelines to kick-start the development of of multi-page sales brochures, print advertising, direct-mail and interactive efforts. Responsible for conducting qualitative and quantitative research to understand the needs of core customer segments and apply those learnings to enhance creative development. Designed innovative research methodologies to explore underlying customer interaction and spot behavioral trends that marketing communications can leverage.

Responsible for day-to-day account services team leadership across MediaLogic's business-to-business client roster which included SPX Cooling Technologies, Weil-McLain, Applied Robotics, Alloy Polymers and SI Group. Supervised the design and production of integrated multi-channel marketing efforts like trade print, collateral, direct mail, public relations, e-mail, websites, event promotions and tradeshows. Developed and presented marketing proposals for new client initiatives and participated in new business pitches.

Provided high level marketing analysis of marketplace trends and competitor intelligence for various OgilvyOne clients including DHL, SAP, Unilever, Cisco and various DTC consumer pharmaceutical clients. Collaborated intra-departmentally to deliver research that provided planning insight for the development of multi-touch customer relationship marketing campaigns, interactive websites and new business initiatives.Consulted with internal agency teams to create database driven relationship marketing campaigns that helped increase customer loyalty and win backs. Clients included Motorola, American Express and DHL. Architected comprehensive muli-touch relationship marketing efforts through direct mail, e-mail, telemarketing and interactive that helped create awareness, drive conversion and increase the lifetime value of client's customers.

New York, Ny

Created and managed a comprehensive marketing intelligence team for AT&T Wireless account that provided account/planning teams with immediate competitive insights around pricing, messaging, promotional strategies in wireless industry. Managed all aspects of marketing research process, from development of research through data analysis and report writing to client presentations

New York, Ny

Responsible for working directly with media planning teams to analyze/research competitor media spending, placement trends for Compaq, AT&T, MetLife, Chase and Nabisco accounts. Maximized advertising strategy through quarterly competitive presentations, media strategy analytics, creative reviews, ad spend forecasting, various ad-hoc reports.

New York, Ny

Performed top line analysis, data manipulation, quality control of competitive marketing spend databases. Developed internal competitive telecommunications marketing spend database that saved AT&T over $450,000 in one year.