Marketing Director
CurrentAs Marketing Director at Jensen Outdoor, a leading manufacturer of luxury outdoor wood furniture, I've helped bring our brand communication and marketing initiatives to the next level, supporting retailers and designers across North America. Jensen Outdoor is known for its award-winning design, superior materials, and commitment to sustainability, including the use of 100% FSC®-certified Ipe timber responsibly harvested from the tropical forests of Bolivia. Our goal is to bring comfort, beauty, and longevity to outdoor living, encouraging our customers to experience furniture that's 'Made to Inspire.'I'm proud to have modernized our organization to embody sustainable luxury wood furniture by rebranding to Jensen Outdoor. I also designed and project managed the launch of our new eCommerce website, revolutionized our product photography capture and display with eCommerce brochures and photo-real 3D renderings, and planned and implemented a $2 million marketing budget across consumer, retailer, designer, and contractor audiences.I'm skilled in managing a highly-efficient, interconnected team of remote workers, including creative, production, digital, media, architectural, and developer assets. I've produced all smart marketing campaigns and materials, resulting in a 125% sales increase for the 2021 season. I also created a microsite introducing the 2022 collections, producing all lifestyle and 3D content in just three months.If you're looking for a strategic leader who is also willing to roll up their sleeves and get to work, don't hesitate to reach out. Learn more about Jensen Outdoor and our commitment to sustainability at www.JensenOutdoor.com.