As a Digital Marketing leader with nearly 20 years of experience, I specialize in creating innovative, data-driven marketing strategies that drive results. Whether it's optimizing media mix, testing new approaches to engage existing customers, or shifting tactics to align with and incentivize demand, my focus is on building agile, outcome-focused teams that work together to achieve success.I have a proven track record of delivering results for clients in a range of industries, including retail, finance, healthcare, and more. Some of the brands I've worked with include Jensen Outdoor, Party City, Firehouse Subs, Rack Room Shoes, Off Broadway Shoe Warehouse, Dental Care Alliance, FastMed Urgent Care, Amtrak, Cooper Tires, Tracfone, Visit Florida, The Bahamas, JM Lexus, and DECA Dental.I believe in marketing that makes a difference, whether it's helping to drive urgent care adoption in a low-awareness but high-need market or helping North America's largest party supply retailer expand their market share with online-first tactics. I know what works and what doesn't, and I can help you avoid wasting time and money with unnecessary and ineffective approaches.Key skills:Integrated MarketingDigital MarketingOmnichanneleCommerceProject ManagementSocial MediaClient RelationshipsPublic SpeakingNew BusinessPaid MediaAnalyticsSEMSEOPPCInnovationRetailFinanceHealthcareCustomer LoyaltyCRMEmailSMSCampaign StrategyMedia PlanningLeadershipBusiness IntelligenceData AnalysisTech StackFuturologyChatGPTIf you're interested in finding out how we can work together to create innovative marketing that makes a difference, don't hesitate to reach out here on LinkedIn. And, be sure to check out my current marketing adventure Jensen Outdoor, where we explore the 'Made to Inspire' world of sustainable luxury outdoor wood furniture: www.jensenoutdoor.com
Listed skills include Digital Marketing, Social Media Marketing, Integrated Marketing, Social Media, and 46 others.