Founding member of a group of 5 product development squads with 50(ish) dedicated staff across PM, Engineering, Design, Research, Analytics. We simplify Chime’s apps and communications channels as it expands to new services and markets.

The start of my fintech chapter focused on UX foundations and Robinhood’s multi-product experience. Game Stop and the IPO are cherished moments of learning.

Early PM on Apple Music. Managed a team of PMs across all Apple Music consumer efforts during a period of hypergrowth in a highly competitive market. Tens of millions of customers subscribed to Apple Music across 115 countries.Highlights• Delivered an app redesign less than one year after launch to resolve customer confusion and mixed press reception• Led the initiative to build Apple Music on Android to reach all music customers (not just Apple’s)• Defined the approach and points of differentiation for Apple Music on Siri and HomePod• Led multi-year product efforts to transition customers from iTunes on the Mac into 3 separate, focused apps for Apple Music, Apple Podcasts, and Apple TV

Led development of consumer-facing features, apps, and experiences running on Samsung’s connected devices. Prioritized and executed major, minor, and future releases integrating projects throughout the company.*Authored a wide range of product documentation ranging from requirements to pitch decks*Prioritized product initiatives based on user research, log data, and strategic goals*Built experiences from wireframes to code with local and global engineering and design teams*Facilitated design sprints for resolving UI/UX related challenges

Presented to and advised Samsung’s most senior leadership on strategically important product initiatives for the home. I developed all resulting product ideas with engineering for commercial preparation.*Hired and managed outside engineering services to build specialized HW/SW for future products*Developed narratives for customer insights that drive product, marketing, and partnership plans*Collaborated globally with US and Korean functional teams (including design, development, marketing, sales, finance, and corporate strategy) to bring to market new concepts

An early employee of frog design’s Strategy Team. Performed product strategy consulting services that complemented offerings in design and technology. The work we originated in the San Francisco studio became the basis of a worldwide rollout of strategy services across frog’s global studios.*Product Planning - Built multi-year roadmaps and product plans in cooperation with marketing, design, and technology groups. Balanced the needs of the end-user with the capabilities of the company. Communicated action plans and assigned responsibilities to members of the execution team.*Business Cases - Evaluated the competition and industry value chains to identify expansion and partnership opportunities. Estimated addressable market sizes and built revenue and financial scenarios for strategic business initiatives. Communicated and presented recommendations to management and extended staff.*Market Research - Conducted international research to understand customer behaviors, preferences, and unmet needs. Facilitated work sessions to develop new products, features, and marketing based on research insights.*Brand Development - Developed brand positioning, messaging, architectures, and value propositions. Worked with copywriters and designers to adjust voice, tone, personality, and visual design.