Phillip Forgo-Hess Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Founded global design center of excellence.· Conceived, proposed, and received executive approval to establish a design center of excellence.· Built infrastructure, assets, and processes to support centralized function.· Identified and assembled a global design team.· Embedded research and follow-up phases into the agency design process.· Streamlined collaboration and improved the strength of the McCann Worldgroup brand.Responsible for preserving and protecting the McCann Worldgroup brand globally.· Leading brand and product identity refresh across 4 agencies, 15 hubs, and 120+ offices.· Direct design of all business development and marketing materials, product branding, and event branding.· Unite cross-functional teams for business development efforts through shared processes, consistent storytelling, and standardized assets.· Uncover and research successful local-office creative processes and scale to the global network.· Report directly to C-suite.Empower young talent to evangelize design across the network.· Expose designers to cross-functional projects.· Built training program to fast-track entry-level designers to management and leadership roles. · Nurtured a global community of designers in hub offices.Improve efficiency and reduce out-of-pocket expenses.· Enhanced the company process for solving client business challenges by designing actionable and inspiring employee-first toolkits, workbooks, and meeting materials.· Tripled central design team project volume while reducing freelance costs $1.5M+ annually.

New York, Ny, Us

As the MWG network's design needs expanded and teams began hiring freelance designers for additional projects, I realized a team of dedicated designers would be more powerful together than scattered across offices. So I worked with the MWG leadership to build a nimble team to design all MWG outputs ranging from company communications to major events launching global thought leadership. Our favorite achievements include:- Designing the company "operating system," Truth 2 Meaning. A shared way of working so that all offices in every market approach problem-solving the same way.- Building the MWG Brand System to strengthen the company brand in order to ensure everything from credential presentations, to websites, to events and thought leadership looks and feels like McCann Worldgroup.- Redesigning the MWG on-boarding materials by putting the employee at the center to be more inspiring and less confusing.And probably most importantly, we have tripled the annual output of materials while saving $1.5M+ each year in freelance costs.In addition to running the Design Team, I advise on global New Business efforts.

New York, Ny, Us

The newly formed "Brand Group," at McCann Worldgroup was tasked with designing and implementing the new McCann Worldgroup brand along with a communications strategy to share the mission globally. We got 24,000 employees to know, understand, and live the McCann Worldgroup mission, and brought cohesion to the disparate ways of working of 8 MWG companies.Additionally, I advised and supported global New Business efforts, thought leadership, and continued to lead Truth Well Brewed.

Redbird is a recreational cannabis producer in Washington (and who wouldn't want to work on a brand on the bleeding edge of a new industry).I built the Redbird brand from its inception including:- Naming the company- Articulating the vision- Creating the branding and identity- Packaging design for all product offerings- Directing online and social presence- Trade show experience- Brand literature (including B2B and B2C communications)

New York, Ny, Us

**PIVOTAL CAREER MOMENT**My reputation for storytelling and penchant for beautiful presentations led me to this role on our New Business team. I was finally a real designer.Design was the perfect intersection of problem-solving *and* creativity I had been seeking. It also helped to be part of a successful team that challenged my talents and stretched my brain.I led the group in several endeavors:1) designing materials sent and presented to prospective clients to be memorable and beautiful;2) advising Strategy and Creative leaders on telling their stories compellingly, succinctly, and visually;3) stewarding the brand of McCann New York.During this time, we won: Microsoft, RB's Mucinex, Cigna, United States Postal Service, Jose Cuervo, Ashley Furniture Homestores, Choice Hotels International, Office Depot, State Street Global Advisors, Oppenheimer Funds, New York Lottery, Coldwater Creek, Macaroni Grill, American Frozen Food Institute, Zurich Insurance, and Lockheed Martin.

New York, Ny, Us

I built a platform for employees to celebrate the diversity within the company and share ideas and passions easily and freely. It has grown into a thriving and integral part of the culture at McCann today.

New York, Ny, Us

Strategy was where I thought I wanted to be: finding solutions to people's problems, improving lives in a meaningful way creatively.I worked on a variety of brands in my crash-course year of Strategy: Verizon, NASCAR, Finlandia, Weight Watchers, General Mills, Staples, Holiday Inn, and Food Network.It was also during this time that I had the unique opportunity to work with the Princess of Sweden on a pro bono project for her organization, Childhood. Built on the insight that music is the universal language, we designed and built ThankYou.org as a way for people to thank each other with a favorite song.

New York, Ny, Us

I expanded my responsibilities on the account team and had my first opportunity to share my design philosophy by redesigning creative briefs in order to inspire more and bore less.

New York, Ny, Us

Led the charge on multi-platform creative productions valued at over $25M, ensuring top-tier delivery across broadcast, print, OOH, and digital mediums, driving excellence and innovation.Strategic oversight of comprehensive, high-profile sponsorships with major sports leagues, including the NFL, MLB, NBA, and NCAA, along with premier entertainment venues, significantly boosted Verizon's brand presence in emerging markets for the Fios technology.Spearheaded the ROP advertising lifecycle, enhancing ad efficiency and placement accuracy through meticulous production, release, and insertion processes, demonstrating a keen eye for detail and operational excellence during a period of hyper growth and promotion for Verizon Fios.Led account management operations, orchestrating status calls, supervised billing processes, and swiftly fulfilled client requests, maintaining a high client satisfaction rate.

Bachelor Of Arts, Communication Cum Laude, Public Relations, Advertising, And Applied Communication

Bachelor Of Science (B.S.) Cum Laude, Marketing/Marketing Management, General

International Marketing