Affiliate marketing relationship manager overseeing financial clients in the US and Canada driving strategic partnerships and acquisition through cross-channel initiatives.

Develop digital strategies to drive cost-efficient leads and conversions for B2B and B2C clients across a broad range of industries. Responsible for driving cross-channel strategies across Paid Search, Social Media, Programmatic and Affiliate Marketing to engage consumers at all touch points along the funnel. Extensive data and robust reporting is leveraged to implement an Interactive Investment Management (IIM) strategy to drive the strongest performance for each client’s unique set of goals and objectives.

Cultivate and maintain new and existing client relationships. Assignments range from strategy and planing, modeling along with flawless creative execution, versioning and implementation with a multi-channel approach (DRTV, Display, Facebook, Email, Direct Mail). Proactively guide and advise team members on all aspects of project development providing strategic guidance to campaign performance and tactical deliverables. Manage financial reports across multiple lines of business to ensure projects remain within budget. Most importantly ensure clients business is thriving today while always planning for future growth opportunities and identifying ways to improve.

As Account Supervisor, I cultivate and maintain strong client relationships with executives and marketing managers in a highly regulated industry. I also contribute to business account expansion by introducing new marketing ideas/recommendations, process improvements, and account management ideas to benefit clients, grow business, and strengthen relationships. In addition, I proactively guide and advise team members on all aspects of project development, including providing strategic direction, recommendations, and tactical requirements throughout the course of a project while ensuring all creative deliverables are accurate and completed in a timely manner. Additionally, I facilitate new project kickoffs by briefing internal team on project specifics, internal strategy and provide team with supporting materials, including schedule, matrices, research, and competitive samples and review communications developed by direct reports, including conference reports, creative briefs, and project schedules prior to distribution to clients. Finally, I attend and critique meetings led by direct reports, offering constructive feedback for further growth.Accomplishments:• Successfully launched cross-channel campaign in English and Spanish on DRTV, online video, radio, digital (banners, landing pages and email), OOH, media inserts and direct mail.• Managed multiple vendor relationships while providing strategic and tactical direction resulting in execution of dozens of cross-channel messages and hundreds of pieces of creative released seamlessly into market each year. • Developed detailed competitive analyses, including a critique of creative while identifying messaging themes and trends YOY.

As Senior Account Executive, I oversaw all aspects of national and local advertising campaigns for entrepreneurial and Fortune 100 companies on a daily basis and developed creative strategies, ensured creative execution and media plans aligned with campaign objectives and strategies, managed and built client relationships, and analyzed backend campaign performance. I also reported directly to the Senior Vice President of Account Services to ensure campaigns were executed accurately and efficiently and created professional presentations with charts, visuals, and video content. Analyzed campaign results to extract key insights and learnings. Finally, I developed and evaluated primary and secondary data to obtain key consumer and media insights.Accomplishments;• Managed creative development of dozens of DRTV campaigns from strategic development through implementation and versioning, focusing on ways to improve campaign performance and overall ROI.• Analyzed and extracted learnings for single and multichannel campaigns by creating and clearly defining objectives, strategies, and tactics.• Built strong working relationships with clients and third-party vendors.• Oversaw process for developing more than 300 creative versions for a single client.• Successfully integrated creative strategy and messaging across TV, radio, and microsite, while consistently delivering results that met or surpassed client expectations, at time under an aggressive timeline.• Created, executed, and analyzed dozens of competitive reports.• Spearheaded one of agency’s first campaigns to include social media, increasing brand followers by 10%. • Identified opportunities to repurpose existing commercial footage to drive social media.

In this role, I identified innovative Sears products for DRTV efforts. Facilitated pre/post financial analysis, coordinated product orientation, and assisted with strategy development, creative execution, and media placement. I also helped developed dozens of presentations outlining agency capabilities and relevant case studies. Accomplishments:• Established a robust understanding of payment requirements for SAG Union Talent, including broadcast, internet and industrial use. • Collaborated with IT group to setup and maintain CORE reporting system, including developing Excel macros.

In this position, I established and maintained internal digital library, resulting in agency and clients saving thousands of dollars annually and compiled research reports for new business leads by using software programs, industry journals, and daily news feeds.

In this leadership role, I managed and trained more than 100 employees while overseeing store’s daily operations. I also ensured high-quality customer service and increased revenue through personalized service and product knowledge. Held other positions, including cashier and camera/pharmacy technician.