Phillip Anderson Email & Phone Number

New York, Ny, Us

Paris, Fr

• Accountable for the growth and development of Redken's $130M permanent haircolor portfolio; charged with strategy creation, implementation, and evaluation of the business in SalonCentric and chain accounts• Interface with key salons, stylists and distributors for understanding of market trends and competitor activities• Grew portfolio net sales 10% via new product launches and strategic legacy brand growth resulting in achievement of both 105% of financial forecast and overtaking all competition to become the #1 permanent haircolor brand in the professional market• Launched Color Gels Oils, the year’s #1 permanent haircolor launch at retail partner, SalonCentric; devised go-to-market strategies and quarterly executions to support the line’s establishment and growth, providing an incremental $7.1M in net sales to the business in its first year and beating financial budget by 7%• Developed long-term brand category strategy by coupling deep brand performance analysis with market trend historicals, forecasts and consumer insights

Paris, Fr

▪ Directed retailer-specific activation initiatives for Carol’s Daughter, Softsheen-Carson, and Thayers brands across 15 national retail accounts; oversee a team of 2 marketing managers, providing market expertise and creative direction to create yearly shopper strategy cascading to the retailer level ▪ Delivered creative solutions to maximize product lines’ potential, aligning consumer insights with national brand strategies, timing, and budget ▪ Drove a 12% consumption increase and 0.5 increase in $ share points through revamped and expanded brick and mortar activity, including increased signage, special packs, and displays, as well as value kit introductions custom-designed to propel new launch awareness and legacy competitor customer conversion▪ Increased overall shipments by 29% (+89% Carol’s Daughter, +18% Softsheen-Carson) through a large-scale OTC Revitalization project, leading strategic efforts to modernize in-store presence and successfully lobbying for a 600% increase in account budget for establishing new contracts with external merchandising partners▪ Regularly identified and pursued internal and external brand partnership opportunities (e.g. Maybelline, Conair) measuring cross-brand synergies and developing campaigns to convert new consumer demographics; achieved $340K sales, 7% lift, and 14M social impressions through first digital partnership with NYX Professional Makeup

Paris, Fr

▪ Facilitated and strengthened L’Oréal USA’s relationship with the world’s largest pharmacy retailer, coordinating with a cross-functional team to develop innovative marketing and B2B sales strategy solutions▪ Delivered strategic recommendations on current in-store promotions, analyzing category market share fluctuations against promotional calendar to determine ROI and monitor yearly growth ▪ Performed site visits to evaluate L’Oréal brands’ in-store fixture functionality, efficacy, and appearance in comparison to competitors’, emphasizing educational and prestigious shopper experiences designed to entice trial and conversion at point of purchase▪ Organized a bi-annual training conference for 100+ nationwide Walgreens Beauty Consultants, emphasizing industry trends, customer demographics, and new product offerings; coordinated across company brands to develop product education materials and presentations as well as on-site logistics and operations

Paris, Fr

▪ Managed all stages of the L’Oréal Paris haircolor product lifecycle from ideation to launch as well as reformulation and product maintenance, building and strengthening the brand’s $515M portfolio ▪ Incorporated in-depth market research and analysis to identify trends, obstacles, and opportunities, developing market strategy and conceptualizing product offerings consistent with brand DNA and consumer dynamics▪ Facilitated cross-functional collaboration with Laboratories, Creative, Technical Center, Operations, Packaging, vendors, and other teams to optimize product development and launch efforts▪ Played a key role in the developing the Colorista Hair Makeup product line from initial research and innovation to launch, including extensive formula testing and lab feedback, collecting insight from focus groups, producing packaging copy and imagery, and liaising with management on marketing and rollout strategy

Paris, Fr

▪ Developed and executed Customer Relationship Management (CRM) strategy to align Softsheen-Carson e-commerce performance with company goals▪ Executed digital marketing campaigns from concept to deployment, developing engaging templates, offers, and promotions while working closely with the Creative team for layouts and visual design elements

Dublin 2, Ie

▪ Developed and managed organizational communications in Information Technology, standardizing high-impact localized communications to drive process efficiency and cross-functional coordination across high-level executives, IT directors, and third-party stakeholders (Project Value $200M+)

Blagnac Cedex, Fr

▪ Managed CRM tool, directing front office departments in client information collection; developed and delivered end-user trainings highlighting best practices for data consistency and integrity▪ Drove efforts in client database cleansing, leveraging advanced Excel proficiency to develop various operations for removing 8,000+ duplicate or incorrect information items

Paris, Fr

▪ Managed data analytics and project support to drive client satisfaction, business development, and process improvement efforts ▪ Developed and launched the Reactivity Process, drastically improving action-item responsiveness by more than 30% worldwide and optimizing field communication distribution

Paris, Fr

▪ Created and managed a corporate communications team in Singapore to manage, collect, and analyze customer information in the ASPAC region ▪ Improved customer service and satisfaction metrics across 5 regional sites by integrating a CRM tool aligning site operations with corporate strategy; trained 100+ regional employees and directors on tool use and best practices

Paris, Fr

Master Of Business Administration (Mba), Business Administration And Management, Marketing

Bachelor, International Studies, French