Oversaw all aspects of marketing including collateral strategy, product marketing, marketing communication, web strategy, etc.; developed and managed comprehensive marketing strategies and business development plans.Partnered with cross-functional department leaders to ensure brand promise is delivered to all associateDirected new product development projects, such as when and how a product will generate revenue.Drove long-term marketing strategies, implementation plans, and product roadmaps for various international markets; provided strategic leadership and executional direction to the marketing team.Developed, managed, and maintained financial responsibility for the global brand marketing budget, and provided strategic direction for local marketing dollarsGenerated and managed multiple project plans, including schedules, budgets, resources, risks, and deliverables, securing input from all impacted functional areas of the company.

Led the development and global expansion to international areas, including Latin, Caribbean, UK and African countries; planned, implemented, directed, and evaluated the organization’s fiscal function and performance.Served as a strategic partner, participating in the development of the corporation’s plans and programs; assessed and advised on the impact of long-range planning, and introduction of new programs.Effectively offered and delivering constructive feedback to members and senior executive staff.

Played an integral role in assisting the Board of Directors in the successful growth of the company, achieving sales peaks as high as 800% and annual sales of over $100M.Managed a 118-person corporate staff and outside contacts to produce exceptional results, including acquiring 55,000 members, selling 10M items, developing 10,000 new ranks, and shipping 450,000 boxes globally.Identified needed areas of improvement and creating and implemented solutions; provided guidance to the direct sales team and improved overall direct sales department plans.Orchestrated, strategized, and hosted large-scale events for a bilingual and international audience.Maintained current knowledge of market trends and new products; identified and investigated growth opportunities with customers.Effectually instructed, trained, mentored and managed direct reports and other inside sales resources.

Implemented marketing strategies to enroll over 56,000 distributors into a company pre-launch within 45 days.Created compensation plan dynamics; developing strategies utilizing the basic dynamics of distributor organizations to build within those dynamics.Successfully constructed and utilized initial marketing videos and training materials to increase performance.Created the operational structure required to implement and support the Marketing Action Plan.