Phillip Lu

Phillip Lu Email and Phone Number

Bridge UK Education @
Phillip Lu's Location
Greater Guildford Area, United Kingdom, United Kingdom
Phillip Lu's Contact Details

Phillip Lu personal email

n/a

Phillip Lu phone numbers

About Phillip Lu

A Senior international business leader with 20 years of experience in Asia, Europe and North America across diverse industries. Respected leader of virtual project team with cross-function/country members to conceptualize, develop and activate Go-to-market initiatives that effectively drive the commercial success of new product launches and improve/reinforce brand images.Specialties: Strategic marketing plan, Go-to-market strategy, Integrated marketing campaign, global marketing management, Digital marketing.

Phillip Lu's Current Company Details
Explore Education

Explore Education

Bridge UK Education
Phillip Lu Work Experience Details
  • Explore Education
    Consultant
    Explore Education Nov 2017 - Present
    London, United Kingdom
  • Newell Brands
    Emea Marketing Director
    Newell Brands Jul 2014 - 2017
    London, United Kingdom
    Responsibility for managing EMEA’s writing portfolio with >$100M revenue • Manage integrated brand plan to drive consumer demand• Define EMEA strategic growth plan and EMEA specific innovation pipeline • Manage product innovation with cross-functional team and drive go-to-market execution• Build regional marketing team and grow capability among new marktersAchievement: Revenue grow 20% over 2 years time; Gain no.1 share leadership in UK
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  • Nokia
    Senior Global Marketing Manager, Strategic Planning And Marketplace Activation
    Nokia Jul 2011 - Dec 2013
    End-to-end responsibility of marketing operation on Nokia’s <150Eur portfolio which contributed the majority of Nokia's volume and margin. Successfully launched Nokia's Asha sub-brand including Dual SIm, Qwerty and Full touch devices.
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  • Nokia
    Senior Global Marketing Manager, Campaign Activation
    Nokia Jan 2009 - Jun 2011
    Responsible for managing global campaign development & local activation for Nokia’s E-series & Feature phone portfolios including successful products E71, E72, C3...etc
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  • Nokia
    Global Marketing Manager, Entry Business Unit
    Nokia Oct 2005 - Dec 2008
    Develop & implement the overall EBU marketing strategy & annual plan, based on new product roadmaps, consumer insight & Nokia brand objectives among financial constraint consumers in emerging markets.
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  • Rogers Communications
    Marketing Manager (Internet & Tv)
    Rogers Communications Jul 2004 - Oct 2005
    Establish the competitive intelligence system for sales and product marketing teams
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  • Seagram
    Brand Manager, Whisky Portfolio
    Seagram Jun 1999 - Jul 2002
    Developed and implemented 3-year brand strategic plan and annual operating plan for whisky category.
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  • Nabisco
    Brand Manager
    Nabisco May 1998 - Jun 1999
    Developed and executed marketing mix & launch plan of new RITZ Sandwich successfully.
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  • Unilever
    Assistant Brand Manager
    Unilever Jul 1995 - Apr 1998
    Supported Brand Manager to manage OMO laundry detergent portfolio.
    View

Phillip Lu Skills

Global Marketing Management Cross Functional Team Leadership Development Of Strategic Marketing Plans Integrated Marketing Communications Planning Go To Market Strategy Marketing Operations Product Marketing Market Research Consumer Insight Generation Market Analysis Retail Category Management Digital Marketing Global Marketing Multi Channel Marketing Integrated Marketing Marketing Strategy Segmentation Leadership Management Strategic Partnerships International Marketing Competitive Analysis Product Launch Marketing

Phillip Lu Education Details

Frequently Asked Questions about Phillip Lu

What company does Phillip Lu work for?

Phillip Lu works for Explore Education

What is Phillip Lu's role at the current company?

Phillip Lu's current role is Bridge UK Education.

What is Phillip Lu's email address?

Phillip Lu's email address is ph****@****kia.com

What is Phillip Lu's direct phone number?

Phillip Lu's direct phone number is 800-346*****

What schools did Phillip Lu attend?

Phillip Lu attended Insead, York University - Schulich School Of Business, Fudan University.

What skills is Phillip Lu known for?

Phillip Lu has skills like Global Marketing Management, Cross Functional Team Leadership, Development Of Strategic Marketing Plans, Integrated Marketing Communications Planning, Go To Market Strategy, Marketing Operations, Product Marketing, Market Research, Consumer Insight Generation, Market Analysis, Retail Category Management, Digital Marketing.

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