Phillip Mccarthy Email & Phone Number

Chicago, Il, Us

Content marketer and copywriter for Porsche, Spirit Airlines, Belle Tire, and financial services provider FCMA. Specializing in direct communications, CRM, and one-to-one marketing.• Reaching 1.8 million people monthly as primary long form content writer for the Porsche North America consumer newsletter, with an average open rate above 50%• Go-to resource for English language communications from Porsche Motorsports and programs for high value clients globally• Launched marquee consumer pushes for Spirit Airlines and new store openings for Belle Tire• Reached an entirely unique segment of financial services clients with FCMA

Partner in and cofounder of an automotive lifestyle-focused digital media startup, where Esquire magazine meets the Neiman Marcus catalog.• Created the Barnato brand voice and tone, a more worldly and literate approach to automotive media• Currently managing outside writers and other creators, with final approval on all published content• Always developing new content marketing concepts and editorial perspectives

Creative director, content marketer, and copywriter. Clients included Amazon and the healthcare giant Optum—a division of UnitedHealthcare—among others from local businesses to the Fortune 500.Clients and Projects:• ELA, Universal Studios, Cramer-Krasselt, Amazon Web Services (AWS), Boxed Water Is Better, Scholastic, Indigo Slate, AUDIENCEX, Porsche, Thermador, and Optum Bank among others• Relaunched Amazon’s connected eldercare service as Alexa Together• Rebranded Optum, the healthcare giantOptum Rebrand:• Developed a brand voice and tone reflecting company values• Implemented the new identity across all internal and external channels• Conducted creative reviews to enhance marketing materials• Established brand pillars for B2B and B2C messaging• Improved Optum's value proposition communication• Achieved an 80% increase in social engagementAmazon Alexa Together and More:• Directed the relaunch and rebranding of Alexa Care as Alexa Together• Crafted a compelling launch video with consumer-centric messaging• Led go-to-market brand messaging and creative for Hey Disney!• Contributed to various Alexa-powered devices

Walked the Earth like Caine in Kung Fu, except in my car, with my dog, and strictly within the United States. Did *anything* but advertising. The highlight: a foray into standup comedy, culminating in a set on the main stage at Gotham Comedy Club. My most successful joke was about shark attacks and dermatology.

Calgary, Alberta, Ca

Team lead and client partner on BMW USA at its social media AOR.• Directed social media campaign for world debut of BMW X2 in Detroit, generating engagement levels over 40% higher than average• Launched real-time Greenwich Village-targeted Twitter scavenger hunt/photo shoot for BMW sponsorship of David Bowie Is exhibit at the Brooklyn Museum, with 130 user-generated posts and 93% positive sentiment• Managed a team of five

London, Gb

Content creator for Jaguar & Land Rover at its global AOR.• Partnered with client sales leaders to create lead gen campaigns and promotional materials, improving response rates by 25% for both brands• Work included print, digital, eCRM, direct mail, and social

New York, Ny, Us

• Led social media brand identity and product messaging for Mercedes-Benz USA; managed one direct report, three indirect resources, and additional creative resources as needed• Developed trendsetting #MBphotopass program, reinventing how luxury auto brands approach visually driven social and achieving a 32% higher social engagement rate versus all global luxury competitors• Integral part of launch and management of CLA: Take The Wheel campaign, earning an Effie Award and three MMA Global Smarties, and driving unprecedented traffic at Mercedes-Benz dealerships

New York, Ny, Us

• Led digital content development, social media campaigns, and eCRM demand generation programs for market-leading brands, including Mercedes-Benz USA, J.P. Morgan, Citi, and Chase • Created an all-new brand voice for Mercedes-Benz USA, with engaging, storytelling-style social content that garnered industry-beating engagement in the luxury auto segment• Increased followers on MBUSA’s Facebook page from 80K to 2.8 million and earned double the average engagement percentage of any competing brand

Master Of Science - Ms, Communications

Bachelor Of Arts, History

High School Diploma