Hi! I’m Phil, an award-winning digital marketer with 10+ years of experience in tech, real estate and finance.I help companies innovate their customer experiences by leveraging data and creative problem solving to discover what drives human behavior and customer decision making. I’m known for finding actionable insights, leading transformative digital marketing initiatives, and driving key business metrics forward.Some notable career highlights include:🏅 Delivering an SEO program that bolstered visibility by 62% for the global leader in rental housing.🏅 Boosting website engagement by 38% through messaging and layout optimizations.🏅 Winning an internal impact award for developing a Peer Mentoring Program.When I am not innovating customer experiences, I love spending time on meditation retreats, hiking America’s national parks, and inspiring growth in colleagues whether it be through a Peer Mentorship Program or individual mentoring.I’m currently enjoying my work as a Senior Marketing Manager at Greystar but I’m always excited by new connections and learning from professionals in the marketing space.Let’s connect. Virtual coffee is on me!
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Marketing DirectorRpm LivingWashington, Dc, Us
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Senior Marketing ManagerGreystar Jan 2023 - Present• Piloting, optimizing, and scaling various advertising channels as well as customer experience innovations.• Boosting time on site by 27% and key event completions by 38% by optimizing website messaging to better resonate with target audiences.• Reducing regional marketing spend by 7% while driving 21% more leads through monthly performance analysis and marketing mix optimization.• Awarded an internal award for developing a Peer Mentorship Program where 100% of participants reported their professional growth goals were either Partially or Fully achieved.• Mentoring a colleague resulting in director-reported increases in confidence, expertise, and working relationships. -
Marketing ManagerGreystar Apr 2020 - Dec 2022New York, New York, United States• Initiated, launched, and optimized a nation-wide SEO program that increased visibility among the top three rankings by 62%.• Enabled national scaling of Self-Guided Tour implementations by documenting best practices related to signage, digital platform updates, and directional guides for additional marketers to leverage.• Oversaw marketing strategy across over 30 apartment communities for the global leader in rental housing.
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Digital Marketing ManagerW. P. Carey Inc. Jan 2019 - Mar 2020Greater New York City Area• Developed campaigns to drive new business, nurture leads, and retain clients for a leading real estate investment trust.• Enhanced email marketing capabilities by automating drip campaigns, developing responsive emails, and A/B testing.• Successfully delivered prioritized leads and lead scores to the Sales team through Salesforce dashboards. -
Digital Project ManagerW. P. Carey Inc. Dec 2017 - Dec 2018New York, New York• Led a cross-functional brand refresh by analyzing target audiences, value propositions, and revitalizing our messaging matrix.• Directed new website development from sitemap design to website wireframes, design, testing and launch.• Facilitated cross-functional website objectives by project managing multiple business groups and our website developer.
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Marketing AssociateW. P. Carey Inc. Aug 2015 - Dec 2017New York, New York• Developed lead scores to better prioritize sales efforts by combining email and webinar engagement with sales activity.• Launched reengagement campaigns after proactive data exploration showed 80% of contacts did not engage in 6 months.• Reduced email frequency after proactive data exploration revealed that repeat clients were receiving 16+ emails per month.
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Marketing CoordinatorOnboard Informatics Mar 2014 - Jul 2015New York, Ny• Developed and implemented successful digital inbound marketing campaigns for a prominent real estate technology firm.• Executed inbound marketing campaigns through content marketing, paid SEM, social media, and email strategy.• Maximized on-site conversions through website optimization, powered by inbound marketing analytics. -
Marketing InternOnboard Informatics Jun 2013 - Mar 2014New York, Ny
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Director Of Account PlanningPace University Advertising Team Dec 2013 - Apr 2014New York, NyDeveloped and implemented the creative strategy of a national, fully integrated marketing campaign for Mary Kay. Conducted, analyzed and integrated surveys, interviews, in-store observations and secondary research. Competed against 150 colleges in the National American Advertising Federation’s Student Advertising Competition. -
Marketing InternEmma New York May 2013 - Aug 2013New York, NyDirectly supported the Senior Account Director at a small, full-service marketing agency. Generated and nurtured new leads from first contact through conversion. Aided in strengthening client brands through digital promotion and social media development.
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Marketing And Ad Sales InternRltv Jan 2013 - May 2013New York, New YorkDirectly supported Marketing Director of a start-up television network through the development of various sales presentations and communication materials. Analyzed and integrated industry research to create compelling sales decks. Additionally maintained website content.
Phil Dunn Education Details
Frequently Asked Questions about Phil Dunn
What company does Phil Dunn work for?
Phil Dunn works for Rpm Living
What is Phil Dunn's role at the current company?
Phil Dunn's current role is Marketing Director.
What schools did Phil Dunn attend?
Phil Dunn attended Pace University - Lubin School Of Business.
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