Phil Dunn Email & Phone Number

Washington, DC, US

• Piloting, optimizing, and scaling various advertising channels as well as customer experience innovations.
• Boosting time on site by 27% and key event completions by 38% by optimizing website messaging to better resonate with target audiences.
• Reducing regional marketing spend by 7% while driving 21% more leads through monthly performance analysis and marketing mix optimization.
• Awarded an internal award for developing a Peer Mentorship Program where 100% of participants reported their professional growth goals were either Partially or Fully achieved.
• Mentoring a colleague resulting in director-reported increases in confidence, expertise, and working relationships.

New York, New York, United States

• Initiated, launched, and optimized a nation-wide SEO program that increased visibility among the top three rankings by 62%.
• Enabled national scaling of Self-Guided Tour implementations by documenting best practices related to signage, digital platform updates, and directional guides for additional marketers to leverage.
• Oversaw marketing strategy across over 30 apartment communities for the global leader in rental housing.

Greater New York City Area

• Developed campaigns to drive new business, nurture leads, and retain clients for a leading real estate investment trust.
• Enhanced email marketing capabilities by automating drip campaigns, developing responsive emails, and A/B testing.
• Successfully delivered prioritized leads and lead scores to the Sales team through Salesforce dashboards.

New York, New York

• Led a cross-functional brand refresh by analyzing target audiences, value propositions, and revitalizing our messaging matrix.
• Directed new website development from sitemap design to website wireframes, design, testing and launch.
• Facilitated cross-functional website objectives by project managing multiple business groups and our website developer.

New York, New York

• Developed lead scores to better prioritize sales efforts by combining email and webinar engagement with sales activity.
• Launched reengagement campaigns after proactive data exploration showed 80% of contacts did not engage in 6 months.
• Reduced email frequency after proactive data exploration revealed that repeat clients were receiving 16+ emails per month.

New York, NY

• Developed and implemented successful digital inbound marketing campaigns for a prominent real estate technology firm.
• Executed inbound marketing campaigns through content marketing, paid SEM, social media, and email strategy.
• Maximized on-site conversions through website optimization, powered by inbound marketing analytics.

New York, NY

New York, NY

Developed and implemented the creative strategy of a national, fully integrated marketing campaign for Mary Kay. Conducted, analyzed and integrated surveys, interviews, in-store observations and secondary research. Competed against 150 colleges in the National American Advertising Federation’s Student Advertising Competition.

New York, NY

Directly supported the Senior Account Director at a small, full-service marketing agency. Generated and nurtured new leads from first contact through conversion. Aided in strengthening client brands through digital promotion and social media development.

New York, New York

Directly supported Marketing Director of a start-up television network through the development of various sales presentations and communication materials. Analyzed and integrated industry research to create compelling sales decks. Additionally maintained website content.