Building digital P&L and go-to-market. Interim leader for marketing, product and engineering.- Digital marketing, paid search, SEO- Data, establishing KPIs, measurement- Digital go-to-market strategy, B2B and Consumer/DTC- Hiring, coaching, and talent evaluation- Shopify / eCommerce technology consulting

Recruited by CEO (from prior work together) to largest online marketplace for health insurance and Medicare Advantage, and promoted to shoulder additional duties as NASDAQ company Section 16 corporate officer across multiple functional disciplines: e-commerce P&L, digital marketing, product, data science, analytics, engineering, research & design, and IT/security.Oversaw company-wide digital transformation and build-out of $100mm P&L. Built teams within rapidly-growing business areas by recruiting talent, scaling organizations, setting product vision, building marketing approach, forecasting budgets, developing key partner relationships, designing technology strategies, making capital investments, and providing updates to CEO and board of directors.- Achieved 100% CAGR in Medicare e-commerce segment with $70 million revenue increase in just 3 years; transformed entry-level e-commerce site into material business contributor by driving P&L discipline, partner growth, digital marketing, and rebuilding product and design teams.- Oversaw 450+ global employees in 5 U.S. locations and 1 China-based subsidiary, with $80mm technology and development budget for products that have ~20mm users.- Hired team of senior leaders across critical functions: Chief Data Officer, SVP Product, SVP Engineering/CTO, VP Digital Marketing, VP Partnerships, VP P&L Ops/Finance, Sr. Director Emerging Businesses.- Aggressively rebuilt U.S. capabilities by selectively moving pieces onshore to simultaneously drive business growth while trimming risk within increasingly difficult global environment.- Grew company quickly with compliance, government relations, and infosec as paramount considerations. Led infosec function and collaborated with general counsel on operations and new initiatives.- Led development of online Customer Center account powered by new, omnichannel single view of the customer: 350k signups in<2 years; improved both conversion and member retention rates by double-digits.

I was originally sought after for the Chief Product Officer position in 2013, based on my prior digital leadership background, and was hired to lead product and technology, along with parts of digital marketing. Our team was remarkably productive in a very short stint in my first role; I designed a multi-year digital transformation strategy for Hallmark direct-to-consumer that the company continued to execute for several years after I left. We built and shipped a new subscription video service that later became the platform for Crown Media (the Hallmark Channel)'s direct-to-consumer offering. And in my short time there, we shipped the core subscription platform as well as streaming video apps on more than 10 device platforms. I departed after 6 months to focus on a digital-first strategy with Playboy but was rehired in 2017 as a consultant to help evaluate M&A opportunities and further develop the digital strategy roadmap I had delivered in my first stint.

Recruited to newly-created position to lead pivot into fresh brand, relevant to digital age; tasked to move business from print to digital by building digital products and to make company more mainstream via “Safe For Work” digital strategy.Led digital transformation of $40mm P&L, ~100 employees; shipped 2 flagship websites and 2 apps (on both iOS and Android), while also functioning as head of advertising sales (digital and print). Led roadmaps for advertising, product and technology, social & digital marketing, and data analytics. Guided company through brand re-positioning while managing (B2B) marketing to media and advertising community.- Led migration from primarily print to primarily digital advertising revenue — from 75%/25% to 25%/75% within 2 years —growing digital revenue at 75% y-o-y through rebranding process that shifted perceptions into acceptance within mainstream advertiser community.- Broke open doors to reaching younger audiences, and sparked revenue growth using social media, digital marketing, and first-ever Playboy app approved for iOS App Store; drove brand and content redesign using social- and advertiser-friendly content.- Drove traffic up 4x while lowering median site visitor age by 17 years by developing new content and distribution strategy that helped redefine Playboy for millennial generation while honoring key aspects of brand legacy.- Built partnerships with leading advertisers and content providers, significantly changing Playboy brand image in the process.- Fueled modern, more advertiser-friendly brand after scoring major victory by being allowed into Internet Advertising Bureau then capped branding pivot by presenting at their flagship event (Digital Content New Fronts).

Sought after for position based on prior digital leadership background; ran product, technology, and digital marketing. Departed position after 6 months to focus on digital-first strategy with Playboy, but was later rehired as consultant to update my earlier Hallmark Digital strategy roadmap and help evaluate M&A opportunities.- Built DTC video streaming product and platform that later transitioned to become the OTT / authenticated streaming platform for Crown Media (i.e., the Hallmark Channel).- Delivered new platform, subscription capability, and 10 new apps across multiple devices and distribution platforms. - Shipped on time despite joining company when project was already behind schedule; confronted unreasonable expectations head-on; slimmed roadmap; delivered pieces iteratively; exited toxic technology leader; and on-boarded new talent to deliver. Replaced myself with team of new leaders before departing.- Delivered digital business roadmap and product strategy to Hallmark Cards CEO and executive committee — a roadmap I was later re-hired to update and package for new executives. During this second stint, I developed an M&A framework and evaluated multiple acquisition targets for their abilities to deliver components of this roadmap.

Leadership Snapshot: Recruited by former colleague whose company had been acquired by Disney; his business had evolved into Disney Interactive Labs unit, responsible for Disney’s social media presence on Facebook and Twitter. Tapped to lead new, 40-person digital team for new Disney.com, redesigning and re-platforming website on time and within $50 million budget. Managed product, design, engineering, internal comms, and business affairs related to project.- Led overhaul and transformation of Disney.com website into magical experience that delighted guests while representing entire Disney IP universe; high-visibility project was a Walt Disney Company “Top 7” corporate initiative for 2012. - Transformed limitations into opportunities: e.g., avoided $500,000 in legal and licensing fees to use 2 desired fonts on new Disney.com by instead working with world-renowned font designer to create new “Matterhorn” font family for <$100,000; our font family was subsequently adopted across all Disney digital properties — including today’s Disney+ streaming service.- Made strategic “early adopter” move to ban Flash animation from Disney.com and go “mobile-first” due to market trends, led by Apple’s investments in mobile; led creation of responsive, mobile-first site using cross-platform, mobile-friendly technology.- Designed first DTC video iPad app for Disney-branded shorts content.- Built first-ever analytics practice for social media accounts at Disney, capturing data for billions of events in custom “big data” warehouse. Leveraged data to drive social reach and engagement, integration with Disney.com and other O&O properties.- Launched first-ever @Disney presence on Twitter, gaining 1mm followers in <1 year.

Hired by small media co following internet fame derived from humorous 2004 election video “This Land.” Joined company shortly after they had raised small venture financing round and were looking to build out digital content subscription business based on humor and animation. Oversaw product development during period of rapid growth and 2 subsequent venture rounds; built team of ~25 and grew annual revenue from practically zero to $15mm.- Propelled company into clinching its first $1 million in revenue by getting “Starring You!” platform and launch schedule back on track; simplified product development and added the “right amount of process” to get product to market by Christmas.- Led development of internet sensation “ElfYourself” in just 4 months, opening door to 50mm site visitors, $10 million in new revenue, and cementing new partnership with OfficeMax which offered custom physical gifts emblazoned with users’ photos on characters just in time for holidays.- Launched app into viral status, earned ranking as highest-volume user acquisition channel, and connected 7+ million Facebook users in 6 months; became launch partner for Facebook Connect – a first-of-its-kind authentication experience which allowed users to log into websites using their Facebook accounts.

(IAC company) Drove software architecture, engineering, business intelligence, and quality assurance for the web's largest local business directory built on trusted content.

(IAC company) Led vision, design, implementation, and management of Evite's Internet operations.