- Measure the impact of first-party data, ad attributes, and bid strategies by developing A/B testing frameworks and conducting statistical analysis (regressions, t-tests) in R, finding new methods to increase the volume of clicks +500%- Maximize ad performance by building Python programs with Natural Language Processing to extract attributes from search queries for analysis, identifying root cause of -30% lower ROAS and finding +10% more incremental revenue- Automate manual tasks with Google Ads scripts and reporting with Domo dashboards to create more time for higher impact projects (~1 hour per day) as well as visualizing performance for clients to easily understand key metrics- Continue to manage and scale digital marketing campaigns across paid search, paid social, and display, leading to +25% year-over-year growth in revenue and increasing the diversification of paid media channels and ad platforms

- Efficiently managed and scaled digital marketing campaigns across paid search, display, and paid social, driving a +112% year-over-year growth in client’s website sales to fully offset in-store sales lost due to COVID-19 pandemic - Audited current digital marketing programs to identify opportunities from quick wins to long-term investments for clients to achieve their business goals, leading to a +22% increase in leads per month with the client’s same budget- Translated digital ad metrics to actionable insights for client decision-makers to drive growth towards goals, resulting in an additional $10,000 of incremental revenue per month being unlocked by testing a new advertising channel

- Provided analytical guidance and success metrics for individual tests, projects, product launches, and MVPs for the Product Team supporting the Brand & Property websites, leading to a +21% increase in revenue per unique visitor - Improved conversion via analyses and rigorous testing practices by combining analytics with UX and Research to construct hypotheses and impact forecasting, resulting in a +11% increase in Booking Funnel Clickthrough Rate- Integrated with the Product Team and delivered analytics to clearly outline business opportunities and optimization areas, offering strategic insights on guest flow optimization to drive a +4% higher Honors Enrollment Rate

- Led digital paid media team, increasing monthly managed media spend over 300% and diversifying client portfolio- Developed paid media team: growing personnel 3x and achieving Google Premier Partner agency status (top 3%)- Designed client advertising strategy across paid search, paid social, display and video to accomplish business goals - Communicated results to client decision makers, translate to business impact, and determine action items for growth

- Managed multi-million dollar digital media investments in paid search, paid social, display and video ad platforms - Optimized campaigns to maximize ROI through continuous A/B testing and audience segment performance analysis - Extracted story from campaign results to generate business impact insights and next steps for continued success- Carried out extensive audience and advertising platform research to achieve defined client growth objectives

- Analyzed client accounting procedures and prepared audit packages in high-paced, team focused environment- Performed systematic examination of client records to determine true and fair presentation of financial statements- Executed audit planning activities and control testing to determine future project management strategy and tactics- Assessed compliance of client operations with accounting standards, legal system, and industry regulations

- Analyzed effectiveness and efficiency of websites through KPIs with Google Analytics to determine areas to improve- Managed SEO research, implementation, and continuous optimization for international projects for European clients- Developed content on blogs, sites, and YouTube utilizing investigative trend analysis to maximize engagement- Prepared industry, business-specific, and competitor digital marketing reports for diverse clients (Mercedes, Endesa)

- Assisted in monthly and quarterly close with reconciliations, audit support, and closing entries- Processed incoming invoices and journal entries and facilitated entire accounts payable process- Produced complex financial reports in MS Excel to support key strategic financial decisions - Aided filing of 10-Q through financial support and SBA requirements with quarterly reports

The International Business Club is designed to bring together both domestic and international BSIB students to spread cultural awareness as related to business.We hold weekly meetings with topics ranging from international marketing techniques to cultural business practices in Asia. In addition, several outside activities are run each year to foster the community including scavenger hunts, running dinners, and holiday feasts.

- Developed email newsletters in Constant Contact and crafted promotional flyers for events- Made deliveries and errands regarding the daily important operations of the center- Coordinated, set up, and helped run events hosted by the center with various departments- Answered phone calls, scanned forms, sent faxes, and directed incoming visitors

- Entered over 100 new contracts and ran intricate financial reports in Sugar CRM - Created and issued over 500 invoices plus handled incoming payments in QuickBooks- Provided marketing and PR support through writing of press releases and phone script- Operated entire collections process through statements and communication with clients

- Interacted with customers through the handling of customer service issues and orders - Managed the opening and closing of the store including the register and daily sales reports - Prepared customer’s orders properly comprising various yogurt, fruit, and topping items- Assisted in marketing launch of store through flyers and talking with nearby businesses

- Resolved customer service matters effectively and operated register earning high scores- Handled inventory management through making, receiving, and putting up orders for the store- Cleaned, stocked, and organized store for maximum efficiency receiving high store ratings- Communicated with multiple managers and clerks to allocate diverse daily and weekly tasks

- Started lawn care business with partner and maintained client relationships- Marketed launch through flyers and continued brand awareness throughout neighborhood- Organized efficient inventory usage and work schedule with partner and over 10 clients- Mowed lawns, trimmed bushes, edged, cleaned flower gardens, and picked up brush