Phillip Turner Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

- Measure the impact of first-party data, ad attributes, and bid strategies by developing A/B testing frameworks and conducting statistical analysis (regressions, t-tests) in R, finding new methods to increase the volume of clicks +500%- Maximize ad performance by building Python programs with Natural Language Processing to extract attributes from search queries for analysis, identifying root cause of -30% lower ROAS and finding +10% more incremental revenue- Automate manual tasks with Google Ads scripts and reporting with Domo dashboards to create more time for higher impact projects (~1 hour per day) as well as visualizing performance for clients to easily understand key metrics- Continue to manage and scale digital marketing campaigns across paid search, paid social, and display, leading to +25% year-over-year growth in revenue and increasing the diversification of paid media channels and ad platforms

Dallas, Texas, United States

- Efficiently managed and scaled digital marketing campaigns across paid search, display, and paid social, driving a +112% year-over-year growth in client’s website sales to fully offset in-store sales lost due to COVID-19 pandemic - Audited current digital marketing programs to identify opportunities from quick wins to long-term investments for clients to achieve their business goals, leading to a +22% increase in leads per month with the client’s same budget- Translated digital ad metrics to actionable insights for client decision-makers to drive growth towards goals, resulting in an additional $10,000 of incremental revenue per month being unlocked by testing a new advertising channel

Dallas/Fort Worth Area

- Provided analytical guidance and success metrics for individual tests, projects, product launches, and MVPs for the Product Team supporting the Brand & Property websites, leading to a +21% increase in revenue per unique visitor - Improved conversion via analyses and rigorous testing practices by combining analytics with UX and Research to construct hypotheses and impact forecasting, resulting in a +11% increase in Booking Funnel Clickthrough Rate- Integrated with the Product Team and delivered analytics to clearly outline business opportunities and optimization areas, offering strategic insights on guest flow optimization to drive a +4% higher Honors Enrollment Rate

Dallas/Fort Worth Area

- Led digital paid media team, increasing monthly managed media spend over 300% and diversifying client portfolio- Developed paid media team: growing personnel 3x and achieving Google Premier Partner agency status (top 3%)- Designed client advertising strategy across paid search, paid social, display and video to accomplish business goals - Communicated results to client decision makers, translate to business impact, and determine action items for growth

Dallas/Fort Worth Area

- Managed multi-million dollar digital media investments in paid search, paid social, display and video ad platforms - Optimized campaigns to maximize ROI through continuous A/B testing and audience segment performance analysis - Extracted story from campaign results to generate business impact insights and next steps for continued success- Carried out extensive audience and advertising platform research to achieve defined client growth objectives

Greater Boston Area

- Analyzed client accounting procedures and prepared audit packages in high-paced, team focused environment- Performed systematic examination of client records to determine true and fair presentation of financial statements- Executed audit planning activities and control testing to determine future project management strategy and tactics- Assessed compliance of client operations with accounting standards, legal system, and industry regulations

Madrid Area, Spain

- Analyzed effectiveness and efficiency of websites through KPIs with Google Analytics to determine areas to improve- Managed SEO research, implementation, and continuous optimization for international projects for European clients- Developed content on blogs, sites, and YouTube utilizing investigative trend analysis to maximize engagement- Prepared industry, business-specific, and competitor digital marketing reports for diverse clients (Mercedes, Endesa)

Palo Alto, Ca, And Boston, Ma

- Assisted in monthly and quarterly close with reconciliations, audit support, and closing entries- Processed incoming invoices and journal entries and facilitated entire accounts payable process- Produced complex financial reports in MS Excel to support key strategic financial decisions - Aided filing of 10-Q through financial support and SBA requirements with quarterly reports

Greater Boston Area

The International Business Club is designed to bring together both domestic and international BSIB students to spread cultural awareness as related to business.We hold weekly meetings with topics ranging from international marketing techniques to cultural business practices in Asia. In addition, several outside activities are run each year to foster the community including scavenger hunts, running dinners, and holiday feasts.

Greater Boston Area

- Developed email newsletters in Constant Contact and crafted promotional flyers for events- Made deliveries and errands regarding the daily important operations of the center- Coordinated, set up, and helped run events hosted by the center with various departments- Answered phone calls, scanned forms, sent faxes, and directed incoming visitors

Dallas/Fort Worth Area

- Entered over 100 new contracts and ran intricate financial reports in Sugar CRM - Created and issued over 500 invoices plus handled incoming payments in QuickBooks- Provided marketing and PR support through writing of press releases and phone script- Operated entire collections process through statements and communication with clients

Dallas/Fort Worth Area

- Interacted with customers through the handling of customer service issues and orders - Managed the opening and closing of the store including the register and daily sales reports - Prepared customer’s orders properly comprising various yogurt, fruit, and topping items- Assisted in marketing launch of store through flyers and talking with nearby businesses

Dallas/Fort Worth Area

- Resolved customer service matters effectively and operated register earning high scores- Handled inventory management through making, receiving, and putting up orders for the store- Cleaned, stocked, and organized store for maximum efficiency receiving high store ratings- Communicated with multiple managers and clerks to allocate diverse daily and weekly tasks

Dallas/Fort Worth Area

- Started lawn care business with partner and maintained client relationships- Marketed launch through flyers and continued brand awareness throughout neighborhood- Organized efficient inventory usage and work schedule with partner and over 10 clients- Mowed lawns, trimmed bushes, edged, cleaned flower gardens, and picked up brush

Master Of Science - Ms, Business Analytics

Activities and Societies: Applied Machine Learning Certificate Qualtrics Case Competition (2nd Place)

International Business (Bsib), Finance And Accounting

Activities and Societies: International Business Club President, Habitat for Humanity Treasurer, LaCLA Scholarship (Full Tuition.

Mención Internacional (E-4), Administración Y Dirección De Empresas, 3º

Activities and Societies: start_Relevant Courses: International Business, Spanish Language and Culture, Operations Management.

Education record

Activities and Societies: Concert Band, Marching Band, National Honor Society, Spanish Club, Environmental Club